The domain DanielScocco.com has a curious story behind it. I bought it back in 2005, as I wanted to reserve the domain that matched my name. I wasn’t planning to use it for anything initially, and for some reason I forgot to renew it a couple of years later.
If you read interviews with high profile bloggers and owners of popular websites, you’ll notice that pretty much all of them say that building a community around their sites was essential to achieving success and making the site popular. In other words, if you are not developing your own community, you need to start. Things […]
Infolinks, as you probably know, is one of the leading advertising companies online. They offer several advertising options, but their core product are the InText ads that are embeded directly on your content. If you never tried this advertising format, it’s worth a shot. First of all it’s complementary to other formats, such as AdSense […]
All customers are not built equal. Some make you more money and some cost you more money to keep. In a rather insightful way, Richard Koch’s classic The Pareto’s Principle (or the 80/20 Principle) actually puts numbers on the ‘some’ part of the equation. Roughly, only 20% of your customers contribute to 80% of your […]
The beauty of using WordPress as your platform is that you can you change your design whenever you wants with a couple of clicks. It’s just a matter of finding a new theme, uploading and activating it from your dashboard. Now if you are looking for a professional design, purchasing a premium theme could be […]
As a marketing tool, blogging is still very much alive and kicking. Case in point: In a study by Social Media Examiner, 58 percent of marketers rank written content as their No. 1 priority on social media. Meanwhile, 68 percent plan to blog more than they do now in the coming years. Considering what blogging […]
There was a time when Twitter was in limelight and everyone created an account and started promoting their blog and business. This trend seem to have declined a bit with small businesses. We can still reconnect and make optimum use of it and build the reputation for our brands rapidly. “The POWER of TWITTER is […]
Homepage to your website is like the window of your shop. It needs to be well designed and offer good quality information, because only that way you will be able to turn thousands of window shoppers into regular visitors or even customers, and to decrease the bounce rate of your website or blog. For the […]
Online marketing has evolved a lot over the past few years, and marketing tactics that worked really well a few years back are no longer as effective.
Plagiarism is the wrongful appropriation of someone else’s thoughts and ideas. It involves copying the text and re-publishing it as your own. The plagiarism problem is as old as print itself, but with the Internet it gained a far greater scale, as now it takes literally seconds to copy the work of someone else. For […]
Freebies! What an inviting word. Especially when it comes to WordPress development, as the vast majority of website owners and bloggers use WordPress today.
A few days ago, Facebook announced the launch of their new advertising unit, Dynamic Product Ads, to help businesses promote their products or even entire product catalog to shoppers across any device. With Product Ads, business owners can dynamically showcase more products in a single advert, while Facebook users can discover the most relevant products, […]