Three Simple Steps to Fine-Tune an Underperforming Blog

The many moving pieces of the modern blog often leaves our heads spinning. However, the need for constant content marketing is more apparent than ever. Businesses can’t skimp when it comes to keeping their blogs fresh; likewise, those same marketers understand the need to tweak sites when they’re underperforming. Oftentimes, optimizing your blog doesn’t require […]

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Social Media Marketing – What to Know About Each Platform

How connected is your business? Which social networking sites do you use? Which should you use? We are here to help you make the right choices for your business by providing you with some basic information on each of the main social media outlets. This way, you can make the decision for yourself on whether […]

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  • Mark Zeni on
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Open Communication: Are You Reaching Your Entire Audience?

You have your blog up and running, yet it feels as if you just aren’t attracting enough of your target audience. Sure, you’re posting everyday, you’re sharing on social media, but, you’re lucky if you get one or two comments per post. Then, you take a look at your competitor’s blog, and they seem to […]

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5 Reasons Why Website Speed Matters

Speed kills. But in the case of websites, speed is essential for success—it’s the lack of speed that will kill your website. The faster your site loads, the greater is the probability that you will be able to attract and engage more users. For a blog, speed will also determine whether users will stay on […]

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  • Mark Zeni on
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How to address the churning factors with better UX?

Irrespective of the industry you represent, users buy or pay for your app just because they feel it can offer solutions to their problems. If any of your users canceled the app subscription it is because some aspects of your product could not deliver the value that customer purchased it for. It results in churn and […]

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Why You Should Think Content First in Social Media Marketing

Often times when brands or businesses think of social media marketing, they immediately think of community management first. I don’t blame them. Since its debut, social media has opened doors to customers that otherwise we restricted to phone calls and emails. However, to truly drive business results with social media marketing, you need to think […]

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Looking for a WordPress CRM? Check Zero BS CRM!

The best products are born when the creators are looking for a solution that just doesn’t exist on the market, so they decide to build it themselves. That is how the Zero BS WordPress CRM plugin was born. The creators need a CRM for one of their websites, but the available solutions like Salesforce were […]

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  • Mark Zeni on
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A Premier Example of Customer Service

How important is customer service, and how is excellence achieved? Usually I find myself an advocate for small independent businesses, firmly believing that the ‘personal touch’ is far more easily achievable on a small scale, however recently I have found that one particular large chain enterprise is managing to attain a superior level of customer […]

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  • Mark Zeni on
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Use stats to convince your client or boss of the benefits of WordPress

Even though WordPress is used by over a quarter of all websites on the Internet it’s still avoided by most small businesses. WordPress is free, simple, and powerful. It’s behind some of the biggest and most popular websites there are. It’s so popular in fact that some developers specialise in using WordPress because it is […]

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SMS Campaigns: 5 Success Stories and Why They are Useful for Your Mobile Strategy

SMS campaigns are a strategic tool for your mobile strategy. If you think this is an outdated means of communication, then we’ll give you some data to consider: 100% of mobile devices can receive and send text messages. Over 350 billion text messages are sent across the world every month, despite the growth of apps […]

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Keyword Research: Best Practice You Never Used

Business owners, if you’re making money online sure as fate you know how crucial competitor research is. Beating your competitors while ranking higher for the right keywords is what you want. When we’re doing keyword research we take data from analyzing SERP’s top sites from our niche. This ensures we’re targeting the right keywords. Simple. […]

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  • Mark Zeni on
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Infographic: PayPal vs. Stripe

If you sell stuff online, you probably already used PayPal at some point. It was one of the first online payment solutions that worked across the globe and was easy enough to integrate with any type of website. Despite being really easy to integrate, PayPal is not that flexible, which irritates some webmasters. Over the […]

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  • Mark Zeni on
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