Where the Action Is: Foregrounding Your Site’s Best Content

How do you organize your website? If you’re like many bloggers, you might have a landing page with a series of orderly category links, or maybe your home page just links to clips of the most recent posts in chronological order. Both of these structures are very popular, but they aren’t necessarily the smartest ways […]

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  • Mark Zeni on
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How to Use a Blog to Sell Your Products Online

If you’ve ever thought about making money online, then you might have considered starting a blog or setting up your own eCommerce store. You don’t have to choose one or the other. They can both work hand-in-hand to help you make money online. Here’s a brief overview of how a blog can help you sell […]

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Is it True That Long-Form Blog Posts Perform Better?

As a blogger, you spend an enormous amount of time creating content. And you want that content to succeed, right? If you’re like most bloggers, though, it’s possible that you’ve fallen into a “comfort zone” where you’re consistently publishing content of a particular length. And if this length is shorter than about 2,000 words, you […]

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  • Dave Molnar on
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3 Things to Know Before Getting into Ecommerce

You might think that since most of the hard stuff is complete — initial funding, cash flow and inventory management— that you are prepared to open up an online retail business. There might even be some semblance of a budding marketing plan to drive traffic to your neck of the World Wide Web. While ecommerce […]

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  • Mark Zeni on
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5 Joomla Tips To Improve Your SEO

Search engine optimization is has become so prevalent that it can’t be considered a matter of choice anymore. With the number of websites indexed by search giants rapidly growing, the competition to have your website at the top of the search results has grown fiercer. Bringing in traffic, specifically, unique visitors who are looking precisely […]

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Check Out This Chrome Extension to Network Like a Boss!

As you probably know, networking is essencial, regarless of your professional field. Whether you are a lawyer, teacher, corporate employee, freelancer or business owner, having a large and active network of contacts can make or break your career. Back in the day networking was all about going to conventions and trading business cards. Today, thanks […]

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  • Mark Zeni on
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Color Theory and Blog Design: What You Need to Know

While the heart of blogging is writing, don’t assume that you can develop a successful blog without paying attention to strategic design. A good design attracts visitors and increases the likelihood that they’ll stay on your site for longer periods of time. Specifically, you should be paying attention to the role of color theory in […]

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  • Mark Zeni on
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5 Psychology-Backed Design Tips to Dramatically Improve Your Blog Engagement

Why do people read blogs? In some cases, they’re looking for information. In others, they’re looking for things to buy. Sometimes, they just want to be entertained. No matter what the case may be, one thing is certain: when people find that perfect blog, they stick with it – coming back day after day to […]

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  • Dave Molnar on
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First 20 DBT Readers Get Free Enrollment to this SEO Program

SEO, which stands for Search Engine Optimization, involves optimizing both external and internal factors on a website to make sure that its pages and content will rank as high as possible on search engines like Google. Ranking high on search engines, in turn, will send a lot of organic (i.e., natural and free) traffic to […]

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  • Mark Zeni on
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5 Tips to Bring Your Physical Business into the Digital Age

When you run a local bakery or manage a small team of professional plumbers, your customers are your neighbors. It makes sense to advertise your business using the phone book, newspaper advertisements, billboards and yard signs, reaching potential customers as they go about their daily lives. But what does your business’s web presence look like? […]

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Blog Bounce Rate: What it is and How You Can Reduce it

Your blog: you work hard on it. It’s understandable, then, that you want people to interact with it. For a blogger, nothing is more heartbreaking than knowing that nobody is reading your blogs– despite the fact that you’ve spent hours or days working on each piece. Unfortunately, many bloggers find themselves in this exact situation! […]

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  • Dave Molnar on
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5 Ways to Find Blog Design Inspiration Offline

Your blog’s design and layout is something that takes time, careful planning, and careful attention to detail. But have you ever paused to think about where you’re getting inspiration for your design? If you’re only copying other blogs, are you really doing anything unique? Instead, maybe you should turn your attention towards the offline world. […]

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  • Mark Zeni on
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