11 Email Marketing Alternatives to Aweber
This is a guest post by Kevin Muldoon. If you want to guest post on this blog, check out the guidelines here.
I recently stopped using Aweber. Not because I wasn’t happy with the service but because I sold the site I was using it for. For 2 years I was a very happy customer with Aweber and wouldn’t rule out using them again. However, starting a new blog gave me the opportunity to look more into what alternatives there are out there for email marketing.
In this article I will be showing you the main alternatives to Aweber available to you. This article is for:
- Those who think their newsletter provider is too expensive
- Those who think their newsletter provider lacks important features
- Those who haven’t chosen their newsletter provider as yet and want to make sure they make the right choice
Before we look at the alternatives, let’s look at what Aweber offers and what it charges for using it’s service.
Aweber is one of the most versatile email marketing providers available to bloggers. It’s not as user friendly as some other services however there is a huge amount of documentation and tutorials in the members area to help you get started.
- Advanced sign up form wizard and hundreds of sign up form templates to choose from
- 135 Email templates to choose from
- Advanced autoresponder options
- RSS to Email option
- Traffic tracking and conversion options
- Integration with lots of other scripts including e-commerce shopping carts
The base price of Aweber is $19 a month. This gives you an unlimited number of emails up to 500 members. You can pay $49 quarterly or $194 yearly, saving you $32 and $34 respectively. The monthly price increases as your number of subscribers grow.
Aweber offer a one month trial for $1. I recommend ordering that if you are unsure whether to use them. Be warned: you will automatically be charged $19 a month afterwards if you don’t cancel your account.
|0 – 500||$19|
|501 – 2,500||$29|
|2,501 – 5,000||$49|
|5,001 – 10,000||$69|
|10,001 – 25,000||$149|
Monthly Membership Services with Unlimited Emails
There are several alternatives to you which follow the same business model as Aweber offering an unlimited number of emails to subscribers per month.
Prices increase in line with the number of subscribers though as you will see, the pricing plans of most of these services are practically identical. So the main factors you need to consider are features and user friendliness.
A hugely popular email marketing service, MailChimp is a fun and colourful service which has some fantastic features.
- MailChimp for iPhone
- Social Media Integration
- Use friendly member area
- Easy to use autoresponse system
- Impressive sign up form wizard
Pricing is very similar to Aweber except the service is free up until you reach 500 subscribers. The monthly plans are about a few dollars more expensive that Aweber though.
|0 – 500||FREE!|
|501 – 1,000||$15|
|1,001 – 2,500||$30|
|2,501 – 5,000||$50|
|5,001 – 10,000||$75|
|10,001 – 25,000||$150|
|25,001 – 50,000||$240|
A pay as you go plan is also available for those who send emails out less often. Prices start around $0.03 per email though the price drops to half a cent with orders over $1,000.
2. Constant Contact
Constant Contact is a professional email marketing company which also offer online surveys and event marketing services.
- Around 50 professional looking email templates
- Impressive reporting options
- Several stylish sign up boxes to choose from
- Good import features for those migrating to the service
Pricing starts from only $15 per month and there is also a no risk 60 trial option which doesn’t require you to enter your credit card details (unlike Aweber which automatically rebills).
|0 – 500||$15|
|501 – 2,500||$30|
|2,501 – 5,000||$50|
|5,001 – 10,000||$75|
|10,001 – 25,000||$150|
3. Get Response
GetResponse is a beautiful email marketing service which is a few dollars cheaper than similar services.
They boast a huge number of features including:
- An email to speech feature that allows users to listen to newsletters ‘hands free’
- Social media integration
- iPhone application
- Video email marketing
- Over 300 email templates
- Good tracking and reporting options
- Beautiful drag and drop email wizard
- Sign up form integration widgets
- Detailed reports
- Video integration
- Drag and drop text editor
- Survey and email tracking
- User friendly interface
- Campaign archive
- Built in HTML WYSIWYG Editor
- Good tracking and reporting features
- Over 250 HTML email Templates to choose from
- User friendly interface
- Beautiful email templates
- Great tracking and reporting features
- Advanced HTML editor
- Connect to external databases in real time
- Create and send mass emails using Outlook, Outlook Express, Thunderbird, Eudora, Yahoo Mail and Gmail.
- Sign-up to the Daily Blog Tips newsletter and you will be able to download the "Make Money Blogging" eBook for free (worth $47).
- You will also receive tips to improve your blog, strategies to make money and useful resources from around the web.
Get Response is slightly cheaper than Aweber. There is a 15% discount for paying 6 months in advance and a 18% discount for paying a year in advance.
|0 – 10||FREE|
|11 – 500||$18|
|501 – 2,500||$28|
|2,501 – 5,000||$45|
|5,001 – 10,000||$65|
|10,001 – 25,000||$145|
Campaigner is a good option for those who don’t need a lot of bells and whistles. The service has over 450 email templates to choose from however it lacks a lot of advanced features which other services have.
This is reflected in the price as Campaigner is quite a bit cheaper than most of it’s competitors. Their top package is around 20% cheaper than Awebers equivalent. There is also a 30 day trial available.
|0 – 500||$10|
|501 – 2,500||$25|
|2,501 – 5,000||$40|
|5,001 – 10,000||$55|
5. Vertical Response
Vertical Response is an online service which lets you manage your email marketing campaign, create online surveys and send postcards directly to visitors.
Vertical Response offer a 30 day no obligation trial and good discounts for paying in advance (particularly with larger email lists).
|0 – 500||$10|
|501 – 2,000||$28|
|2,001 – 4,000||$46|
|4,001 – 8,000||$72|
|8,001 – 16,000||$120|
|16,001 – 25,000||$150|
|25,001 – 40,000||$240|
A pay as you go option is also available for those who don’t send emails as often. Rates start at a very competitive $0.015 per email, dropping to $0.01 an email with purchases over 25,000 email credits.
6. Benchmark Email
Benchmark Email is an easy to use email marketing service which boasts a large range of email templates.
Benchmark Email is similarly priced to it’s main competitors. However, you ado not receive unlimited emails. Instead you are restricted to 7 emails per month to your list.
If you plan on sending a lot of emails to your subscribers every month it’s best to avoid this plan because of the sending restriction.
|0 – 1000||$18.95|
|1001 – 2500||$28.95|
|2,501 – 5,000||$46.95|
|5,001 – 10,000||$73.95|
|10,001 – 20,000||$120.95|
|20,001 – 30,000||$179.95|
|30,001 – 50,000||$230.95|
|50,001 – 75,000||$339.95|
There is also an email limit monthly plan. 1000 emails will cost you $12.95, 5,000 will cost you $35, whilst 10,000 costs $60.
iContact is an email marketing service which claims to have more than 60,000 customers.
iContacts pricing plans have an email restriction of 6 times your subscriber limit. Those of you who send out newsletters a few times a week may want to consider an alternative.
There is a 15 day trial for those who are interesting in ordering a package.
|0 – 250||$9.95|
|251 – 500||$14|
|501 – 1,000||$19.00|
|1,001 – 2,500||$29.00|
|2,501 – 5,000||$47|
|5,001 – 10,000||$74|
|10,001 – 15,000||$109|
|16,001 – 25,000||$149|
|25,001 – 35,000||$239|
|36,001 – 50,000||$379|
|50,001 – 75,000||$529|
|75,001 – 100,000||$699|
Pay Per Email Services
If you don’t send several emails to subscribers every month then you may find Pay Per Email services a lot more cheaper.
8. Campaign Monitor
CampaignMonitor have a flat pricing fee of $5 per email and 1 cent for every recipient.
Therefore sending an email to 500 people would cost $10 and to 2,500 people would cost $30. There are big discounts for those who to send to more than 50,000 people.
Jangomails pricing depends on how many emails you send in that month.
|Monthly Emails||Monthly Price|
|Up to 1,000||$30|
|Up to 2,500||$50|
|Up to 5,000||$100|
|Up to 12,000||$200|
|Up to 18,000||$300|
|Up to 30,000||$400|
|Up to 45,000||$600|
Cost per email drops to about $0.005 if you send over 616,000 emails per month. More information can be seen on the standard pricing plan page.
Boomerang is a simple but user friendly solution.
Pricing starts around 2 cents an email but drops to around 1 cent if you spend more than $100 a month.
|Monthly Emails||Monthly Price|
|Up to 500||$9.95|
|Up to 1,200||$14.95|
|Up to 2,500||$29.95|
|Up to 4,500||$49.95|
|Up to 9,500||$99.95|
|Up to 14,500||$149.95|
|Up to 25,000||$249.95|
|Up to 36,000||$349.95|
|Up to 55,000||$499.95|
11. Ezine Director
Ezine Director is very basic compared to most other options though you can still send HTML emails and set up autoresponders. It’s main selling point is it’s incredibly low price.
There are three different versions available: Free, Limited and Full.
The free version has a copyright notice in all emails and allows up to 249 emails to be sent.
The limited version costs $9.95 a month and allows up to 1,999 emails per month. It has the same features as the full version except it doesn’t have campaign tracking.
The full version has campaign tracking and allows up to 19,499 emails per month. Over that you are charged a ridiculously low $0.001 an email (and that drops to $0.0009 over 50k)
Ezine Director is a pretty basic service but is worth checking out if you are looking for a cheap newsletter solution.
Why you need an email list
You really shouldn’t wait any longer to start building your email list. Seriously, you should be building your list right now!!
RSS subscribers are great however you cannot contact them directly so it’s important to build an email list as well. Doing so will allow you to contact your readers directly. Not only can this provide an extra source of income for your blog, it will also allow you to connect with your readers in another way and give them more reasons to visit your blog again.
I have read many bloggers state that you should start emailing your subscribers from the very start. The idea behind this is that people will enjoy your newsletter content so much that they will tell their friends about it. I disagree strongly with this. I really do think this is a bad idea.
I do think that you should start building an email/newsletter list as soon as you launch your blog, even if sign up rates are painfully slow at the start (an extra 50 email addresses a year from now could mean an extra $100 from an affiliate commission). Though it’s pointless to spend a lot of time writing content for a newsletter until the list is at least 500 subscribers (but preferably more than 1,000).
What is the point of spending hours writing high quality original newsletters if you only have 40 readers? It makes much more sense to post this content on your blog where visitors and search engines can see it.
Once your email list has grown to a decent level you can then start spending more time offering exclusive content through your newsletter in order to develop a closer relationship with your readers.
Best Email Marketing Provider
Aweber deservedly has a great reputation amongst bloggers. Support is great and it boasts a lot of great features. Though I hope I have shown today that there are alternatives out there.
For my new blog I initially signed up to Campaign Monitor as I like the idea of only paying for the emails you send. It’s a good service and is very easy to use but in the end I decided to go with MailChimp.
MailChimp is a little more user friendly than Aweber and has more features than Campaign Monitor. Though the main selling point for me is the pricing plan which allows me to send up to 3,000 emails a month for free as long as my list is under 500 subscribers.
This allows me to build up my email list up to 500 people for free plus I can periodically email subscribers if I want too. If I used Aweber as my newsletter provider than it would cost me $19 a month even if I had less than 100 subscribers. Therefore I am saving a good bit of money if it takes me a few months to reach 500 subscribers.
If you are building a list for a brand new blog then I would consider MailChimp for this reason. If your blog is already established then you will probably reach 500 subscribers very quickly so you may want to look at the alternatives. Most of the monthly subscriber plans cost about the same so it really depends on what you are looking for. Make sure you take advantage of the free trials in order to try out an email marketing service you are interested in.
Those of you who will not be sending out emails every week may want to consider a pay per email plan as it will work out a lot cheaper for you in the long run.
If you have used any of the email services in this article, or any which are not in the list, please share your opinion of the site in the comment area. I’m sure it will help other bloggers out.
About the Author: Kevin Muldoon is a webmaster and blogger who lives in Central Scotland. His latest project is WordPress Mods; a blog which focuses on WordPress Themes, Plugins, Tutorials, News and Modifications.
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