27 Lessons About Blogging

By Daniel Scocco

John Wesley from “Pick the Brain” published an interesting article titled “27 Lessons Learned on the Way to 3000 Visits a Day and 2200 RSS Subscribers.” Basically he is sharing what he learned on the first six months of his successful blog. My favorite lesson from the article is:

If you aren’t sure a post is good, sit on it for a day. If you still aren’t convinced, delete it. A bad post is worse than no post. Bad posts make people question if your blog is worth reading. When you make a bad post (and you will) learn from it and move on.

Below you will find a summary of all the points, the full description is on his blog:

  1. Help people solve a problem and differentiate yourself
  2. Be prepared to invest 2-3 years before seeing any serious returns
  3. Make it as easy as possible for people to subscribe to your RSS feed
  4. Offer a full feed
  5. A bad post is worse than no post
  6. Be prepared to completely run out of ideas after the first 3-4 months
  7. It’s not always what you know, who you know is important too
  8. Write catchy headlines and list posts
  9. Make the opening paragraph as compelling as possible
  10. Courteously encourage friends, family, and casual acquaintances to vote up and link to your posts
  11. Don’t write every post for the social sites
  12. Listen carefully to every piece of feedback but don’t be a slave to it
  13. Experiment. Take chances. Piss a few people off
  14. Always look for a different angle
  15. Don’t participate in every meme or trade links with everyone who asks
  16. Write about your life in a way that’s relevant to your topic
  17. Make people think
  18. Don’t be anxious to plaster Google Ads all over the place
  19. Design matters
  20. Posting comments on other blogs is overrated
  21. Respond to your commenters
  22. Obsessively reading other blogs and checking traffic stats are not productive activities
  23. Once you have a bit of success don’t flaunt it
  24. Make use of blog carnivals
  25. Display your best posts on every page
  26. Read blogs about blogging
  27. Do what works for you



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11 Responses to “27 Lessons About Blogging”

  • Jake

    You seemed to have linked to the comments part of the article and not the article itself. You may want to fix that. 😉

  • Rishi

    I got a thing properly in my head now, don’t place ads everywhere, place it where clicking is more. We can check it by heatmaps like of CrazyEggs.

  • Melt du Plooy

    This is a great list.
    #2 – I am stunned. Does it really take that long to build a credible resource or are you talking about making money (seeing financial returns)?
    #6 – Oh yes, perseverance is the key
    #20 – If you’re just posting comments to get links, absolutely, but if you’re really commenting to connect to other communities, then I do not see it as overrated.

  • Daniel

    Jake, yeah it was linked to the comment section :), just fixed that, thanks.

  • Daniel

    Melt, regarding #2, I guess it depends. If you consider the average blogger with no prior blogging experience, and his wish to make a full-time income from blogging, then yes I think 2-3 years is a reasonable time horizon for that goal.

    If you already have some good internet-background then you could shorten that period to 1 year.

  • Melt du Plooy

    That makes sense Daniel. Thanks.

  • Matt

    * Be prepared to invest 2-3 years before seeing any serious returns

    I’d agree that that is too long. Maybe the way is to say “1000 online hours after you have learnt the ropes.”

    * Be prepared to completely run out of ideas after the first 3-4 months

    This needs an article series about it!

    * Posting comments on other blogs is overrated.

    Disagree there – but you do need to always make sure to add to the conversation, rather than just link-fishing. If people add value to the information for my visitors, then I am very happy to post links to relevant articles – like the one I published this afternoon, 21 Tips to Starting a Succesful Blog:

    http://www.mattwardman.com/blog/2007/05/23/21-top-tips-for-starting-a-successful-blog-from-matt-wardman/

  • snowgirl

    thanks

  • SEO Genius

    Some great tips again 🙂

  • Bang Kritikus

    Wow great tips thanks for your information

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