7 Points to Consider Before Blogging for Money

By Gregory Ciotti

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Whenever I mention my blog people roll their eyes or smile in an “I don’t understand but okay” sort of way. When I mention the fact that I make money blogging, however, I suddenly have their attention.

The concept seems simple enough. I write about topics that I enjoy, people read it, and I make money off the advertising. To those of us who’ve been doing it for a while, it is simple. To the novice blogger who’s just getting into the business, however, it’s important to realize what you’re getting into.

If you’re new to blogging and interested in doing it for profit, here are a few things to keep in mind before committing yourself.

  1. Blogging is easy. Blogging for profit is more difficult. I won’t go as far as to say it’s hard to draw a secondary income from blogging, but it’s definitely harder than most people think. It’s not just about producing content and slapping up some ads. Good writing, proper templating, ad placement, developing an audience… there are a lot of skills required to make a blog profitable, all of which you’ll need to learn.
  2. Blog for the long haul or not at all. A huge majority of blogs fail in the first few months, falling into neglect and disuse. More to the point, few blogs see any profit during the first few months. Unless you can stick with it for at least a year, you’ll probably never see any return for your effort.
  3. Pick a niche that you love and stick with it. General purpose or multi-topic blogs have difficulty developing a readership. Brainstorm the topics that you care about most, then pick one and blog about it exclusively.
  4. Start with one blog. If you have a lot of items on your list of possible topics, don’t give in to the temptation to start a different blog for each one. By dividing your effort between several blogs, you increase the likelihood that all of them will fail. Put all of your effort into one blog to start. Once you get the hang of things, then you might consider branching out with additional blogs.
  5. If you’re unsure, test drive. The fact is that many people don’t have the drive or stamina to blog for profit successfully. If you’re not sure, try a starter blog on a free service such as Blogger or WordPress.com. Feel it out for a few weeks. If, by the end of this time, you’ve stuck with it and feel like blogging is right for you, go ahead and commit to the effort. This advice applies equally well to test driving new topics if you’re unsure what to write about.
  6. Place ads wisely. Some people recommend not placing ads on a blog until it has matured somewhat. Others recommend putting them up right away. There are advantages and disadvantages to both approaches. Just be sure to place your ads tactfully so as not to overwhelm your readers. Put the user experience in the first place.
  7. Enjoy yourself. This is the real key to successful blogging. If you pick a topic that you love and blog about it with passion for months and years on end, your blog will build a readership, generate income, and generally be a success. If, however, your blog becomes a chore to maintain, it will inevitably fail.

The main point I want to convey is that many people try to blog for profit and fail. If you approach the task with the right expectations and some proper planning, you will succeed.

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33 Responses to “7 Points to Consider Before Blogging for Money”

  • Jay Wagers

    Great tips. I especially agree with #2 and #7. Thanks.

  • Arpit Jacob

    When I started I had no idea you could make money. This also reminds why 3 of my friends started blogging recently. When I started they were like “whateva man I don’t get it”. When I told them how much I earned through blogging the next instant they had their own blogs up. sadly out of the 3 only 1 seems to be still striving on.

  • Daniel

    Point number two might be the most important one. People usually get discouraged if the fail to see results within a couple of months. Patience is a virtue.

  • Better Blogging with Michael Martine

    Good basic introduction. One think I might add: Don’t write about stuff you have no business writing about just to get paid. Your blog will suck and your readers (if you have them) will leave.

  • Jeremy Steele

    1,2, and 3 are by far the most important points that (as I’ve said a million times) are not said nearly enough.

    I think another good point is not all reviews have to be positive. If you review something for money you shouldn’t ever do the review if they require it to be positive, makes you look like a bit of a sell out.

  • oknoorap

    But all tips are useful for beginner blogger

  • Martin

    I agree with #2, but what a lot of people don’t know is that they could probably sell that blog in it’s prime for SOME money. I had a money blog that had reached it’s prime because I ran out of money items to talk about. Luckily I found a buyer, and I made a nice chunk of change when I knew that if I didn’t sell it, I would let it die.

  • Deron Sizemore

    Great article. I’m a new blogger and I think I’ve done alright for myself thus far. From what I understand I’ve made it past the normal time that most bloggers fail (pats self on back). I love talking about what my blog is about so I think I can keep it going for the long haul. The ads are something that I’ve pondered but just don’t know about. Do I, or don’t I? Back and forth I go. I really just don’t know where to put them as to not cause a problem for readers but I don’t want to put them in the sidebar 3/4 of the way down the page where no one sees them, as that defeats the purpose.

    I’d be interested in any thoughts you can give me on strategically placing ads on my site.

  • Ashok

    Nice info, I am blogging since last 1 year, but still to see some real money from it.

  • Shankar Ganesh

    I used to create a lot of blogs earlier, now I’m just on one. Great tips there.

  • Michael

    #3 is absolutely the most important one. If what you blog about is something that you might not be interested in in 5 months don’t blog about it. You probably won’t be able to make money for 5 months so don’t bother. Find something that you will be interested in for the next few years instead.

  • AV

    Thanx ,nice tips will try to implement these.

  • Average Joe Blogger

    Some very good tips and advice.

    I usually find that the 3 month mark is key. If you can blog about your topic for 3 months and still feel confident about it, you should be fine for the long run.

  • Tom

    Thanks. I’ll consider these tips.

  • Steven James

    I am brand new to Blogging and appreciate the tips and encouragement.

    Thanks

  • Jo

    Great points!

    In addition to being persistent, remember to spend at least as much time promoting your blog as you do writing it. After you have some good content in place, start working to attract readers. No matter how great your content, they won’t magically come to you.

  • Hectril

    Nice post gave me a lot of insights about it. The 7th point of your article gave me an insight to what kind of blogger I am. Before I started blogging all I could think of was just earning from it but it never work for me, maybe I was blogging the wrong way but from what you post it change a lot of my insights in blogging also I have to increase my visitors with quality content before having ads on my site. Also I’m thinking of having some adwords strategy to help me increase my monitary income when I gave sufficient experience onknowledge.

  • SEO Genius

    Some great tips 🙂

  • Ragnar

    Well said, only thing I would like to add is that if it is your first time trying to blog for money, don’t place ads on a blog that has relatively high traffic, experiment on a new blog until you find something that works and then implement it with your current blog.

  • watermelonz

    I love this tips so much.

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