A Brief Introduction to Influencer Marketing, and Where to Get Started

By Guest Author

This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf. The Shelf is a social influencer marketing platform ensuring that you connect with the most relevant influencers. The Shelf’s technology includes patent pending brand and ecommerce indicators.

Within the last few years, influencer marketing has really gained momentum. But what is it? The truth is, it’s a challenging topic to broach, because there’s no one-size-fits-all answer. Each brand and each vertical may have a different definition of an influencer, but as bloggers, we often find ourselves receiving that end of the pitch.

Influencers can take many different shapes or sizes. They could be top reviewers on Amazon. They could be the Twitterati. They could be bloggers (hi!). The idea is that if we can help drive conversions, clicks, and most importantly, attention, we are influential in some way.

Why is this important?

Trust! These days, consumers are more receptive to honest feedback from people we trust versus the tried and true broadcast, radio, and online advertising we constantly are exposed to.

I may see an ad a gazillion times, but I’ll still question whether the product/service the ad speaks about is reputable.

The idea of influencer marketing is to find the people who would truly be passionate about some sort of offering and to get them to create content or an endorsement for the offering.

As bloggers, we are often contacted in the confines of another product we would be interested in discovering. In return for free product or compensation, we’re asked to write a genuine product review on the platform of the brand/agency’s choice.

If it helps us, we’re going to write glowing reviews. And if it hurts us, chances are, we will either give a really blunt and harsh review of the product, or better for the agency/person doing the outreach, we will refrain from posting altogether.

The better the relationship we have with these individuals and agencies performing outreach, the more opportunities there are to work on additional campaigns. Further, the better the relationship we have with the readers of our works, the more trust there is with our feedback about these products.

If you are looking for an opportunity to be evaluated for opportunities like this, these five services can help:

  • The Shelf, an influencer outreach database where brands and agencies find you to cover them in the confines of a blog, tweet, Instagram post, Facebook post, or Pin
  • Sponsored Tweets: an influencer marketing platform that pays you to tweet or blog
  • Tomoson: a blogger and business community where new upcoming products are often highlighted, typically with products suitable for mom bloggers
  • Famebit: a collaborative tool for finding YouTube stars–if you’re a video blogger, this is where you want to be.
  • Totems.co: similar to Famebit, with a focus on Instagram users instead of YouTube stars

Influencer marketing is a fun opportunity for us to get exposure to products we may not have otherwise needed or thought about, but to learn a good deal about something that can genuinely help make our lives better, easier, and more fulfilling.




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12 Responses to “A Brief Introduction to Influencer Marketing, and Where to Get Started”

  • Frank Total

    Great advice…

    Yes, trust is now the biggest factor many big names Entrepreneurs and Business Owners use to build an audience trust.

    Even when using recommendations, trust is always the key value to able to provide good services and tools to help consumers solving their problems.

    Without trust from someone who had great reputation then there’s no sense of recommending or providing great services to help others.

    Because trust comes from someone who already doing the kind of services they recommended. Which means they get the results they were looking for and they been there done that.

    Thanks for the great content!

  • Frank R

    Thank you for this. I’ve been looking for tools to help me spread the word. I’m originally a PR guy and my business now can not really benefit from pr… Hopefully this will help raise my status amongst influences 🙂

  • Dave

    Amazing!

  • Biljana

    I’m always looking for good tools to help me build better content for my clients and support the SEO. I like your selections and I’ll check them all out.

  • InternetLocalListings

    Oooh thanks for those resources at the end! Definitely worth checking out 🙂

    • Tamar Weinberg

      Indeed. I love the tools, and I love my tool especially 😉

  • 3dyee

    Honestly, the first time I hear of this kind of marketing. Perhaps grijesim and never sent, but I really have not so far heard of influencer marketing. On the Internet, I’ll look for more information about this type of marketing. Until then, I wish you every good work, and writing another good topic. greeting

  • Estate Agents in Peterborough

    I’ll check these resources out. They look to be a good starting point since all that has mainly been covered by ourselves is social media outlets.

  • Kawsar Ahmad

    Hi,
    This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf. The Shelf is a social influencer marketing platform ensuring that you connect with the most relevant influencers. The Shelf’s technology includes patent pending brand and ecommerce indicators.

    Lot of thaks for this post.

  • Mark

    ‘I may see an ad a gazillion times, but I’ll still question whether the product/service the ad speaks about is reputable.’

    Well said, great article indeed.

  • Macy Jones

    Hi Thanks for sharing these 5 services.. These are very helpful

  • Sohan

    nice and thanks for telling about these impotent things.

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