Blogging Idol Contest: Accepting Sponsors and Applications!

By Daniel Scocco

You probably saw the competition between John Chow and Shoemoney, where both bloggers dueled for one month to see who could gain more RSS subscribers on that time frame. It was a fan event for the readers and fans of both bloggers, and it also was positive for the bloggers themselves because they ended up with a huge boost in the number of subscribers.

blogging idol

When the competition was over I thought that it would be cool to launch a similar one but at a larger scale, and that is when I started conceptualizing the idea of the Blogging Idol.

The idea

Basically I want to create a competition where any blogger with 1000 subscribers or less can enter. People can also create brand new blogs just for the competition. Those bloggers will then compete for one month, and we will track the initial and the final number of subscribers (as reported from Feedburner), and the blogger who manages to gain the largest number of new subscribers in that period will be declared the Blogging Idol, and will win the money prize.

Should the contest become successful in the future editions we can also have variations. Instead of RSS subscribers we could make the competition around raw traffic or income generated, for example. The first one will be focused on RSS subscribers though.

The 1000 subscribers cap will be used to exclude larger blogs and pro bloggers. It would not be fair after all if guys with brand new blogs were to compete with someone that already has 10,000. For the latter, adding hundreds of new subscribers in the course of one month is not a difficult task.

The objective of the contest is to give new bloggers an opportunity to compete with others and to prove their ability on blogging and online marketing. At the same time, it should also allow everyone to see what techniques and strategies will work, the ones that will not, with real examples behind everything.

Sponsors Welcome

I am planning to have one big final prize that will be awarded to the winner. Ideally it should be a cash prize, but products and services with high value (over $300) might be included.

I am talking with some companies that might sponsor the event already, but if you want to get involved just drop me an email via the contact form. You will get your company, product or service mentioned on at least 4 posts, and showcased in front of tens of thousands of eager bloggers.

Rules for the Competition

  1. All participants must activate the Feedburner feed count at the beginning of the competition.
  2. Participants will need to send a short email weekly (100-200 words), describing their strategies to gain RSS subscribes, and what they are doing on their blogs.
  3. I will group all those emails and publish them on a single post every week, so that readers can follow and understand how participants are competing.
  4. Blackhat methods will not be allowed, so you can’t fake stats, try to damage the blog of competitors and so on.
  5. Paid promotion will not be allowed, else it would become a “who can spend more” contest.
  6. If you have a blog with over 1000 RSS subscribers and will create a brand new one for the competition, you can’t use your established blog to promote the new one
  7. All other strategies and techniques are allowed (guest articles, contests, give-aways, controversial articles, free eBooks), so you are free to get creative

Send your application

If you agree with the rules of the contest, just send me an email via the contact form with your name and the URL of the blog that you want to enter on the competition (it can be the URL of a non-existent blog if you are planning to create one).

Update: There is a new post about the contest. So far we have almost 80 contestants, and $1500 in prizes for the winner. You can read about it here.

Monetize Your Site


100 Responses to “Blogging Idol Contest: Accepting Sponsors and Applications!”

  • Tom –

    So if a blog that starts with 900 subscribers ends up with 990 and a brand new blog goes from 0-89 – the one with 990 wins? That seems a bit unfair doesn’t it?

  • Daniel Scocco

    @Tom, yeah its not perfect, but it is the best I could find.

    Suppose we made the competition around %.

    Someone that started with 10 and finished with 100 got a 1000% increase.

    That would be higher than someone that started with 200 and finished with 1900 subscribers.

    It is not fair all the same.

    I think using absolute values with bloggers with 1000 or less subscribers should create a pretty competitive landscape.

    We could try lowering the cap to 500 also. What do you suggest?

  • SEO Genius

    Hi Daniel good idea however i aswell as Tom are confused, so does it count the number of RSS readers that you start with or just the amount you gain?

    Also Dan, sorry to point out and i may be wrong however there a few grammatical errors in your article, usually there are none, so i am guessing you are tired.

    Here they are:
    “I start conceptualizing” Line 8 Should be “I started conceptualizing”
    “and the blogger the” Line 13 “and the blogger who (or) that”
    “larger number of new” Line 14 “largest number of new”
    “on that period” Line 14 “in that period”

    I hope you do not find this rude, me pointing out mistakes, i am definitely one to make them too.

    Anyways great article, i may consider signing up with a new blog i am planning on making in summer.

  • Daniel Scocco

    @SEO Genius, only the numbers of RSS subscribers gained.

    If you start with 900 and finishes with 990, your final score is 90.

    Thanks for noting the typos, I wrote the article on a rush that is why there were a bunch of them.

    I sure appreciate you taking the time to point it out!

  • SEO Genius

    Ahh ok that sounds better to me, well i shall keep track of whats going on through the blog, hopefully you will start it a week later, so my exams have finished πŸ™‚ but its up to you.

    No problems mate, i was just worried you would of found it rude.

  • Rajaie AlKorani

    Yes! Heading over to contact form πŸ™‚

  • –Deb

    What a fun idea!

  • Keith Dsouza

    Well definitely gonna be in, I have been stuck at the below 1000 mark for quite some time and haven’t really put in much efforts to get more RSS subscribers of lately.

    This competition will definitely motivate me to do better and increase my subscribers.

  • CarolBEE

    Love the Idea!! I am looking forward to participing in the contest and to some great ideas from others to help increase my RSS Feed.

  • datter

    I’ve been away from blogging in general for a couple of years, and just got a new one going a couple of days ago. This is a very nicely timed idea since my RSS subscriptions are currently a big goose egg.

  • Jacky Supit

    wow you are always be the first on thinking out of the box! great! πŸ™‚

  • Tony

    Very good idea! Like you said, it’s not perfect because someone with a few hundred subscribers should be able to add them more quickly than someone with only 15, but it’s pretty good nonetheless.

    Maybe if there were a rule that a blog had to be under a certain age (say, 1 year or less) that could help eliminate blogs that have already been around a long time and therefore may have an unfair advantage. Just a thought…

  • Ozz


    Will you require that the feed count be displayed on the blog? If not, how will you verify the count?

  • team ray

    sounds good

    but it seem a bit easy to game jmho

  • Daniel Scocco

    @Team ray, I think most people will try to compete fair. That is the point after all, to learn and apply new techniques along the way.

    Also, blackhat techniques are not allowed, and I will monitoring the participants.

  • bananas

    LOVE this idea. Can’t wait to hear more.



    I am also very much eager to start enrolling myself into the competition, but as SEO Genius said, it was better if you would have started it in the next month(as this is a exams fever month for students).I thought, it was better to accept sites(competitors), when you get some more sponsors, so that the competition would be bigger.Anyway its left to Daniel.

    Best-of-luck Daniel….

  • Miguel Cangueiro

    I’m in the competition… I’ going to send the e-mail right now

  • David Shaw

    I am going to enter this.

    Seems fun, and is also good motivation to get more RSS Readers!

  • Blog Marketing Journal

    What a cool contest! Love the icon!

  • James

    Good idea..but not involve this time, may be later. But l’ll be watching the contest as supporter πŸ™‚

  • shahar yair

    Great Idea, everybody gains from it…
    We will get more subscribers and will learn interesting new techniques others are using..
    We are in !!! Sending a mail right now πŸ™‚

  • sonia

    Oh what a lovely idea. I’m not going to participate because I am the blogger that is excited I have 4 people on my feedburner. πŸ™‚ I have no idea how to increase my rss subscribers. Much to learn. My two-cent suggestion… if possible, it would be great to see a diversity of blog contestants and I mean, not just a diversity in terms of the various niches. I’d personallu love to see a “personal” blog, a “political” blog, a “literary blog”.

  • Melvin

    it sounds a little complicated to me.. i will read it again and again..

  • The BlogUpp! Team

    Great idea, Daniel!
    That should really stimulate new ideas and interesting content to achieve those results.

    We’ll send you an email with a sponsorship offer.

  • Gideon George

    I love this Idea but for me I think It is coming too early and I really want to partispate But Iam extremely new to blogging and Iam just coming to this blog to learn the tips on blogging atleast to set my blog like any other blog I just created it and I only have one post in there I really need a helping hand in blogging

  • David Shaw

    Would like to say that it would be better to delay it for 1-3 weeks, let the competition become known, also, all of us with exams can get them out of the way….

    Just a thought!

  • Daniel Scocco

    @David, I don’t see the competition becoming more known within 1-3 weeks. What would make that happen πŸ™‚ ?

  • Vaibhav

    That is something which everybody requires. Subscribers, subscribers, Subscribers. More and more …
    I have been doing some good within last month, but I hope this will help me increase our base maximum.
    I am in πŸ™‚

  • Julie N.

    Awesome idea! I’m in! Great way to get motivated, meet some new bloggers and gain viewers! Thanks!

  • Mcneris: For Bloggers

    I came across a template the other day and when I did a testy run of it, it showed 11K and some fraction subscribers. That was on a new blog. The RSS subscriber base can be doctored by those that know how. Also free email accounts could be used to fictitiously swell that number even on feedburner. Great idea, but really we have to find a more objective way of judging, besides, if it is an Idol-like thing, then “readers” should judge especially after initial shortlisting.


    Just a suggestion:

    As David said–let the competition become known….I add to it –> it will become known to all your visitors, if you place a small banner in your blog and link it to this post.So it will be popular and thus more people will enter into the contest and the contest would be more interesting to more people and there would be high competition and we can all know more tips and tricks by watching eachothers tactics to increase their subscription numbers.
    Its just my personal opinion.

  • Daniel Scocco

    @Satish, not sure.

    I will post about this on Monday again, and possibly could the banner on sidebar today (good idea thanks), after all that I am pretty sure that by next Wednesday all my readers will be aware of it.

    I think if we postpone it by 2-3 weeks we might lose the momentum. We already have almost 30 competitors πŸ™‚ .

  • Daniel Scocco

    @Mcneris, yes you can use a fake feedburner widget, but that is easily detectable by taking a look at the source code of the website.

    For using fake email accounts, sure one could go through the trouble of creating hundreds of them, but I don’t think it will affect the overall result.

    The winner here will be someone using really clever techniques to gain hundreds of subscribers over the 4 weeks period. Someone trying to game it by creating fake stuff will just lose time, and make a fool of himself if we find out.

  • Karthik Kastury

    Sad that I can’t take part. I already have 2000+ plus RSS readers. Daniel one quick suggestion though.. You could even extend this competition to a few of the bigger blogs to gain more exposure..

    That would in turn funnel down the attention to the smaller blogs. In the end everyone’s happy.. What say?

  • Рассылка сигналов Γ‘β€žΓΒΎΓ‘β‚¬ΓΒ΅ΓΒΊΓ‘Β

    i wonna play too πŸ™‚

  • Daniel Scocco

    @Karthik, what do you mean, do an edition open for all sorts of blogs, even large ones?

  • blogstar Sid

    I have a new blog..can u check whether it is eligible ?

  • Jared Stenzel

    Nice, I’m signed up with my blog πŸ™‚

  • Daniel Scocco

    @blogstar sid, does it have the requirements I mentioned?

  • Jay

    Pretty good contest! But I’m definitely interested on the prizes! But are we allowed to enter two blogs for the competition?


  • Daniel Scocco

    @Jay, 1 blog per person.


    Only feedburner or, are we allowed to use ?

  • Daniel Scocco

    @Satish, feedblitz is a RSS to email delivery service. The competition will be based on the Feedburner feed count, as stated on the post.

  • Tibi Puiu

    Hehe, great idea Daniel. This should be fun to watch.

  • Chetan

    Seems to be a good one Daniel!
    Shoe and Darren’s bash rocked, and now this one for small bloggers would be great πŸ˜€
    I might join in too..

  • Jay


    Thanks! Just got your e-mail… it is! I checked yesterday, there’s actually only like 5 subscribers lol… if I can get that up to triple digits, I’ll be happy!


  • siong1987

    Any further update about this competition?

  • dumis

    I think it’s a great idea. Any sponsors yet ?

  • Chris | You Are Living

    I hope i’m accepted!
    I think you should have the finalists have an american idol style finish! I would totally win a sing off! Now a blog-off is a different story.. haha

  • Dan Cole

    Why not do it over a longer period of time. This would help remove the “unfair” starting gap. Normally subscribers are few in the starting months, so each one counts a lot.

  • SEO Genius

    Ok i have decided i am going to go for it! Haha πŸ˜€ this will be fun, i shall send an email now πŸ™‚

  • Daniel Scocco

    @Dumis, yeah.

    @Dan Cole, longer than 1 month? People would get bored πŸ™‚ .

  • blog4net

    Cool contest. Just submitted it to Dig under People coz i did not find blogging or internet categories.

    I am not submitting my blog for it. I have very few readers now and my blog has a long way to catch up.

    wish you all luck daniel in your efforts.

  • DjFlush

    Hey Daniel I plan to take part in this competition by starting a new blog

    My only question is:

    Can’t I offer any free giveaways or free stuff to my readers πŸ™‚ ? I hope it does not fall in paid promotions?

  • Daniel Scocco

    @DJ Flush, as long as you don’t spend money, that is fine.

    If you manage to get people to donate ebooks or prizes for you, that is fine.

  • Jessica (It’s my life…)

    I’m most definitely entering, but first I need to figure out how to track my feeds…

  • Missy from G34 Media

    I would like to have my flagship blog, Groovy Vegetarian, in the running for this contest.

    Off to send you my details via your contact form. Thanxs!

  • Jacob from Group Writing Projects

    I’m going to be promoting this contest on Group Writing Projects. Some questions:

    1) Activating FB feed count: do you mean that participating blogs must show the FB chicklet, or that the blogs must have an activated Awareness API?

    2) Where do bloggers send the weekly email?

    3) Will there be a way to track the competition to see who’s winning throughout July?

    4) What happens in case there’s a tie?

  • varinya

    Thecompetitition will begin with its foremost edition about RSS subscribers followed by other editions dedicated to traffic or income generation.

    So, for each edition, you would be having a separate winner? And for how long a particular edition will run?

    Also, i wonder if it is so easy to generate more subscribers within a month’s time πŸ™‚

  • gilda

    so ryan seacrest isn’t hosting this?!?!

    heh heh.

  • Jenny

    Interesting contest. πŸ™‚ I would do it but I’m not that dedicated to my blog. LOL

  • John

    Do we have a start date yet?

  • Jacob from Group Writing Projects

    The start date is July 1st according to Daniel’s update:

  • John

    Whoops. Somehow I missed that. Thanks!

  • Peter

    Hi, if a competition stsrts on July 1, 2008, I’d like to take part in it. I think it will be very interesting to make my new unknown blog famous and interesting for hordes of readers.

  • Jan Alvin

    Can My blog join the competition??

  • David Bradley

    Is my smaller blog ( which has about 200 excluded because I have a bigger blog ( with 3000+


  • ghing

    hi Daniel..
    this is really a nice contest.. I am not joining ‘coz i think I don’t have the possibility to win.. hehe..

    I will just write a post about this on my new blog.. for I am looking for different blogging contests..

    good luck to all who join and more power to you Daniel!… πŸ™‚

  • Bloggeries Blog Reviews

    I’ll donate a blog Review. $50 value.

  • Peter Szabo

    Awesome idea! IÒ€ℒm in! Great way to get motivated, meet some new bloggers and gain viewers! Thanks!

  • randy bragg

    Agree good one…

  • Anne

    Very nice idea, indeed.

  • Internet Marketing Jonny

    Awesome idea! Has this happened yet?

Comments are closed.