Blogging Questions & Answers 16

By Daniel Scocco

questions and answers

Another fresh Questions & Answers columns is out of the oven. Those questions were sent by email over the past weeks.

If you want to see your question featured here just leave a comment on this post. It might take a couple of weeks before I get to it, but I always answer to all of them.

1. Siva Rajendran asks:

What is the most effective way to promote a blog through adsense?

You probably mean AdWords right? AdWords is the one you use to promote your websites or products, and AdSense is the other end, where people earn money by displaying text link ads on their sites.

First of all you need to use AdWords on specific periods. I wouldn’t recommend one spending money on it all around the year, unless it makes part of your core marketing strategy.

The most appropriate period for a blogger to use AdWords, in my opinion, is on the first few months. On that stage you want to generate an initial influx of traffic, to kick-start things (e.g., comments, backlinks and so on).

Another advantage of spending money on that early stage is the fact that some of those paid visitors might become loyal ones or subscribers, and you would have a long way to monetize on that. In other words, suppose you spend $1 to acquire on loyal visitor. If you do that right after launching the blog, assuming that person will visit your site daily, after one year this $1 would have generated some 350 page views. If you have a monetization scheme in place that yields a $5 CPM, that would mean you would recover $1,75 on the first year already. After 6 months, however, the AdWords efficiency would no longer be there, because you would spend $1 to acquire the visitor, and recover only $0,875 (still considering the 1 year time frame).

This math is a bit complicated, I know. I might develop my theory here on a single article in the future.

As for how you should manage your AdWords campaigns, there is one very simple trick: start bidding a low as possible (i.e. $0.01), and raise it gradually until you are receiving the desired amount of traffic. Give it one week for each bid increment to develop.

2. Maxime Guernion asks:

Where I can publish my posts somewhere else than on my blog, digg-like or guest-blogging ?

I assume you want to do that to promote your blog, right?

Digg is a social bookmarking site, and you can submit your own posts there, to see if other Digg users will find them interesting and vote them up. Those would be the posts that are already published on your blog though.

On guest blogging, on the other hand, you don’t want to submit the same posts that are published on your own blog. First and foremost because the other blogger would not like to publish something that was already published in the past. Secondly, because this might be detrimental for both of you, since Google does not like websites that feature the exact same content.

So the rule of thumb is: use social bookmarking sites and social media to promote the posts that are already published on your site; and write new and unique posts to submit to guest blogging opportunities.

Other places where you could craft new content and submit, with a backlink to your own site, include article directories (just Google it), Squidoo.com, HubPages.com and so on. Usually I don’t recommend spending too much time on such promotional activities though.

Most of your work and energies should go on the content that is on your site.

3. David Pozzi asks:

The traditional “web metrics” are the number of unique users, and the pageviews. For the blogosphere, do you think there are other metrics? feed RSS subscribers? number of comments? inbound links?

I would put “inbound links” with the traditional web metrics as well. The number of backlinks is an important metric for any website after all, even for static ones.

That being said, yes I do think that the blogosphere has other metrics that can be used to measure the success or popularity of a blog. As you correctly mentioned the number of RSS subscribers and the average number of comments per post are two of them.

The Technorati rank could be considered another one, though not everyone consider it to be authoritative.

4. Andre asks:

I blog for fun and like to try all the blogging software available if only for my own obsessive purposes.Now, what is your opinion regarding Windows Live Writer. Though I found it useful it just seems as though it isn’t worth it with all the additional plugins required. Also what do you think of Zemanta?

I am a very minimalist person. All I use to blog is a word processor and WordPress. And for the word processor I like to use minimalist ones as well like Q10.

As a result I end up not even trying the other options on the market. I never used Windows Live Writer, and I just tried Zemanta briefly when I blogged about their advanced features.

Honestly I find all those kinky software very distracting. Nothing beats a black screen when you need to focus on writing the content like there is no tomorrow.

5. Axio Blogger asks:

What do you think of my blog, www.axioblog.com. I am asking because my bounce
rate is 87%. That is crazily

Sorry but I won’t be able to give you a detailed review here. As I mentioned before this is not the purpose of the Q&A column.

I did check your site briefly though, and it looks OK. Try reducing the clutter to combat the high bounce rate. You have too many icons, badges and ads floating around, which could end up annoying the first time visitors.

6. Hearya asks:

There is a spammy site out there that’s re-publishing my posts from my rss feed. They don’t allow comments, they don’t have any way to contact, and the domain whois listing is private (no surprise there).

Is there any way to prohibit another site from re-posting my content and will this duplicate content negatively impact my site in the eyes of Google?

There is no way to prohibit another site from re-posting your content, and yes if too many people copy your content, depending on how they do it, it might affect your Google rankings.

While you can not prohibit other sites from copying your content, however, you can take actions to make them remove it, or in extreme cases to make them pay for the damages they have caused.

The first obvious thing to do is to try to contact the owner and to ask him politely to remove the content. Many people copy stuff from the web due to ignorance (they think that if it’s online, it is public domain…).

If that does not work, you can try to contact the hosting company, and in extreme cases get a lawyer to handle the matter.

7. Philp Rothschild asks:

We are wanting to move our niche website for women’s ministry leaders to a membership based website using a content management system. Do you have any recommendations — we find many of the features of Membergate.com to be ideal but wondered if there might be others that compete for this space. Thanks for any help, links, or ideas.

I would definitely go with with WordPress. It is a very flexible content management system, and on top of that it is open source. Meaning that you won’t have to pay, and you will have at your disposal the support from a huge community, and the availability of free templates, plugins and so on.

It is also very easy to integrate WordPress with other software, like membership management software of online forum software, so that would be my choice.

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21 Responses to “Blogging Questions & Answers 16”

  • Blogging Millionaire

    These were all great answers to their questions. Of course I’m sure you felt like you could go on and on when answering some of these questions. I still happen to think the easiest way to promote your blog is on stumbleupon.

  • SEO genius

    Another excellent Q & A, I too think that social media marketing is one of the best ways to promote your website. It all depends on the niche of course, however most markets can benefit from this internet marketing strategy.

  • sap abap

    Your blog is really wonderful and design is clean and nice.

    Would you like to share your journey online with us.Yes i had gone through but page of the blog and i would like to know how do you stay different and what are the secrets that make this DBT this much popular.

    Your experiences will help the other people like me.

    Thank you.

  • sap abap

    Your blog is really wonderful and design is clean and nice.

    Would you like to share your journey online with us.Yes i had gone through about page of the blog and i would like to know how do you stay different and what are the secrets that make this DBT this much popular.

    Your experiences will help the other people like me.

    Thank you.

  • HearYa

    Thanks for taking the time to answer. I’ve tried contacting the hosting company with no luck. Looks like the site captures and reposts RSS feeds from blogs in all categories: boredblogs.net.

    Super annoying.

  • Medical Transcriptionist

    My question to you for this week:

    Remember the post “Get Daily Blog Tips Updates on Your Mobile Phone?”

    Intro of that post: “If you have visited the blog lately you probably noticed a third icon on the top right corner that says “Mobile.”

    Now my question: What happened, why did you remove the mobile alert icon in less than two months?

  • Siva Rajendran

    Thanks for answering my question. Its really helpful.

  • Saurav

    Hey Daniel,
    I started (on 1 sept) my Blog – http://yabblog.com where i blog about technology. I am getting nice traffic from stumbleupon but “How can I increase traffic from search engines?”

    I also wanted to ask that does adsense pay for impressions?

  • Dan Cole

    6. Hearya,

    I would add a script that adds unique content for each IP address that reads your RSS feed and keep a record of what IP address went to what unique content. Then when they publish your post, see what unique content they have and block the corresponding IP address.

  • Adam Singer

    I’ve got a Q for next week…

    WordPress updates so often to new versions – I run a few sites, I simply don’t have the time to keep updating as it is a couple steps.

    Does it hurt SEO to wait until major upgrades (like, waiting for 3.0) to go to the newest version? I know they keep making interior features better and higher security, but I am interested mostly in if it effects on-page SEO at all?

    I’m guessing not, but I want to know if you have noticed better rankings with newer versions.

    Thanks!
    Adam

  • Kathy

    I actually love Windows Live Writer, which allows me to preview in my blog template to see where it makes sense to add line breaks for better readability. Don’t know if the built-in WP editor does that. I write better when I’m in something that looks like a word processor, not the WP editor, which looks like Notepad to me. Just my $.02.

  • Emir

    Quote: “..and AdSense is the other end, where people earn money by displaying text link ads on their sites”

    Not text link ads only, but image ads too, and there is adsense for feeds too.

  • Emir

    @HearYa
    I believe there are some plugins that could “protect” your posts.. and you may want to use this one too: http://wordpress.org/extend/plugins/copyfeed/
    BTW: Start linking to your own posts, published earlier, at least you’ll be getting some back links…

  • bagus

    can we also publishing our blog posts to article directories? it looks like many people do this stuff to gain backlinks and traffic. As for prohibiting someone to duplicate your post I think there is a method to prohibit people to copy text from your website. I don’t know if there is wordpress plugin that can do that, anybody know?

  • eldris

    In regard to Hearya’s question, in the presentation DBT had embedded in “SEO Advice for Bloggers, Straight from the Horse’s Mouth” Matt Cutts mentioned briefly that you can use Google’s Webmaster console to report blogs duplicating other blogs content as spam, and that should hopefully kill their ranking. I’m sure they’d notice the change and give up.

  • Matej

    “slow link building” method, can you explain it and why it’s smart?

    I know that Google doesn’t like when new site receives tons of links at the very beginning but I would like to know more about this method.

  • Maxime Guernion

    Thanks for answering my question ! I will keep my best content on my blog 🙂

  • DIANA

    what is the difference between feedbuner subscriber and web hosting?

  • pooja

    thanq for the tips….very useful tips…..

    Your blog is really wonderful

  • asad

    i have a question, could’nt find the right post for it, hope any one might help.

    i have started a mu blogging site and i have been facing the spamblogs problem these days.Any Idea how to stop automated spambloging?

  • medyum

    I would add a script that adds unique content for each IP address that reads your RSS feed and keep a record of what IP address went to what unique content. Then when they publish your post, see what unique content they have and block the corresponding IP address….

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