Meet Your Fellow DailyBlogTips Readers: Six Interesting Survey Results

By Ali Luke

If you’ve been a DailyBlogTips regular over the past month, you’ll know that we ran a survey recently.

And if you’re an old-timer, you’ll know I’ve been writing for DBT across several years … but as the new co-editor of DBT, I wanted to get to know you all a little better!

We ran the survey using SurveyMonkey, which is a great tool (free at the basic level) to use when you want to ask your audience questions.

Here are some of the results that particularly stood out for me – and that you might find interesting too. I’ve included how we’ll be responding to this feedback, too.

#1: What Stage Are You At With Your Blogging?

More than a quarter (26.9%) of DailyBlogTips readers haven’t yet launched their blog – so if you’re still at the planning stage, you’ve got plenty of company!

Close to a third of DBT readers (31%) are well-established bloggers, though, with more than two years’ experience behind them.

What now? Daniel and I will continue aiming for a mix of content, with a blend of beginner-friendly posts and more advanced topics.

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#2: What Platform Are You Using?

As we expected, WordPress.org (self-hosted WordPress) was the most popular choice – but 23.8% of readers were using WordPress.com, and 18.7% were using Blogger.

There were a huge range of “Other” options entered, including Tumblr, Weebly, Joomla, Drupal, and impressively, “I handwrite my own code.”

TypePad, which I thought might be used by some, was nowhere to be seen. Not a single DBT reader said they used it, presumably because it’s a paid-for service.

What now? Several readers mentioned wanting to move from Blogger to WordPress, so look out for a post on this in the future.

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#3: Are You Making Money From Your Blogging?

A small percentage (5.2%) of DBT readers aren’t interested in making money from blogging … but the vast majority, at 61.6% want to make money but aren’t yet doing so.

If you’ve been putting a lot of effort into your blog without any financial rewards – yet – then rest assured that this is normal. It can be a frustrating time, but close to two thirds of DBT readers are in the same position as you.

What now? I’ve been blogging more about monetization since the survey, and will keep posts coming on this topic to help you start making a steady income from your blog.

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#4: What Methods Are You Using to Make Money?

We’ve covered monetization in several recent posts (Seven Ways Blogs Make Money, When Should You Start Monetizing Your Blog, and How Should You Monetize a New Blog?) and we weren’t surprised that advertising (54.2%) and affiliate sales (51.8%) were the most popular monetization methods.

Around a quarter of DBT readers (26.2%) are selling digital products, and another quarter (24.4%) are selling their services.

What now? We’ll be taking a closer look at advertising revenue in the future, since this is such a popular monetization method.

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#5: Which Course Topics Are You Interested In?

Almost everyone was interested in at least one of our proposed course topics, and the most popular turned out to be a beginner-friendly course on “Building a successful blog” – with “Taking your blog further” and “Creating your first digital product” running close behind.

Daniel and I are getting the details of the course together right now, so look out for news on that over the next couple of weeks. 🙂

What now? Our current plan is to run a four-week course on “Building a successful blog” before the end of 2013, then run follow-on courses covering the more advanced topics in early 2014.

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#6: What Would You Pay?

This was a really interesting result for us, and a good illustration of why surveying your audience is so important!

I thought DBT readers might want an in-depth, premium course … but as you might suspect from points #1 and #3 above, most of you don’t have a lot to spend on blogging training.

Almost half (47.7%) of DBT’s readers said they’d pay $47 for the course, but 38% said they’d pay nothing. Quite a few readers left comments to explain that this was because they were on a very tight budget, and several suggested alternative figures ($25, $29 and $30 all came up).

What now? Good news! I’ve revised my (perhaps a bit ambitious ;-)) plans accordingly, and while we can’t make our first course completely free, we’re going to make it quite a bit less than $47.

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Do any of these results surprise you? Or do they fit perfectly with your own blogging experience? Let us know in the comments…




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9 Responses to “Meet Your Fellow DailyBlogTips Readers: Six Interesting Survey Results”

  • Ryan Biddulph

    Hi Ali,

    Wow! Stunned so few readers have not launched their blog yet! As a guy doing the blogging thing for 4 years I take experience levels of readers for granted.

    These numbers and insights will benefit any blogger. Great stuff!

    Thanks for sharing!

    Ryan

  • Shawn Gossman

    It is always a good thing to write for both beginners and advanced bloggers. I think making articles that start off for beginners but end with making that beginner more of an advanced blogger could be fairly successful for the niche. I also think article series devoted to showing beginner stages to advanced stages would also be a hit. I enjoyed reading about the survey results – thanks for the post, Ali! 🙂

  • Ali Luke

    @Ryan — I was surprised how many hadn’t launched their blog as well, but it makes sense — I spent a lot of time reading DBT and ProBlogger and other sites before I launched my first blog.

    @Shawn — That’s a great suggestion on helping beginners get to the next level, and I’d definitely like to do some series on DBT, so I’ll see what I can come up with. Thanks! 🙂

  • jorge jacobo

    I think I missed the survey.

    Looking forward to know more about the course. I am sure there will be things I don’t know yet.

    Thanks for posting the results too.

  • Schlotmann

    No one want to pay for a Quality blog, bat so much People are intersted in having a blog. But on one earn money, because the ads will be paid low.

  • Maxwell Ivey

    Hello; I wasn’t surprised by any of the results from the survey, and yes I do see myself in there. I started blogging to promote my site and the amusement equipment for sale on it. It has helped bring in some new listings but has not generated much in the way of income yet. And I definitely agree that multiple small courses at lower cost per course is exactly what we are all wanting. of course for me there is also going to be the issue of whether or not your course will be accessible for a blind computer user running a screen reader. I understand that you have to make the course for the whole audience and can’t design just for me, but it would be nice to know what kinds of materials will be included what formats they will be available in and what help i would get during the training to help me get at what is being taught. thanks and take care, max

  • Ali Luke

    @Maxwell — What a great point. Some of the course will be in video form, but I always provide written instructions too (for those who can’t or prefer not to watch video).

    Most of the course will be text lessons, which hopefully your screen reader can follow easily. I’ll make sure to include good alt text on the images — something I need to be better at!

  • Hermie

    Hi, Ali! This question is off topic (Sorry!). Here goes: Why wasn’t Online Profits Training not advertised here on DBT? Just wondering.

    I just started a new blog, and am looking for resources on “How to put up membership sites, or an e course.” I just found one, but still looking for more. Do you have any that you can point me to? You did not cover this topic in your own site, right? BTW, I used to be a member of Writers Huddle until I got unemployed and had to beg off. I’m just getting back to circulation, though still not working. Hoping I can make something this time out of blogging.

    Thanks much.
    Hermie

  • Ali Luke

    Hermie,

    Online Profits Training was before my time as co-editor, but I know Daniel advertised it to the DailyBlogTips newsletter and has posted about it on the blog from time to time, e.g. http://www.dailyblogtips.com/join-online-profits-today-for-only-29/

    I’ve had the same problem as you when looking for good resources on membership sites and e-courses — and you’re right, it’s not a topic I’ve covered on my own site Aliventures. I wrote a post for Copyblogger recently that you might find useful:
    http://www.copyblogger.com/membership-site-basics/

    It’s also something we’ll look at writing about on DailyBlogTips in the future. 🙂

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