Google Is About to Buy Digg, and I Hope They Do!

By Daniel Scocco

There have been rumors for a while on the possible acquisition of Digg by the Mountain View behemoth. Yesterday TechCrunch reported that the negotiations should be on the final stage. The price tag is around $200 million, and Digg would be joining the Google News umbrella.

Let me tell you, I really hope this deal goes forward. Why? Because I do like the way Google does business. Sure, some webmasters have a problem here and there with them, but overall you can’t deny that Google is very transparent and open. Think about search engine optimization and the Webmaster Central. Google always made it clear what you should and should not be doing, and they walk their talk pretty much on all situations.

The same, however, cannot be said about Digg. The supposedly democratic social bookmarking and news sharing website was caught in the past under suspicious censorship activity several times. Even today you have strong evidence on the existence of the Auto-bury list, which they never confirmed or did anything about.

So overall I think that if Google get control over Digg things might improve. Some followers of the Kevin Rose cult might end up leaving, but I am sure the website will continue going strong, hopefully with more transparency.




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22 Responses to “Google Is About to Buy Digg, and I Hope They Do!”

  • Ben

    Personally, I think 200 million is about 198 million too much for Digg. Hopefully, there will be some reforms after Google purchases it.

  • SEO Genius

    Good point to make about Digg i find them very devious.

    I hope the deal goes through too, woo 🙂

    $200 million aint too shabby. How long Digg been around now?

  • Tom – StandOutBlogger.com

    I am still waiting to see them turn a profit from youtube…

  • David Airey

    Just yesterday a post of mine received about 100 Diggs in a few hours, only to suddenly disappear—now only seen in a search that includes buried stories.

    Odd, considering I didn’t Digg it, nor ask anyone else to.

  • James

    You like “the way Google does business”?

    Are you serious? How many bloggers does Google rip off with Adwords/Adsense? Have you even read their Adsense terms and conditions? You can’t get any more draconian that that.

    Google big business is ripping off smaller people, the purchase of YouTube, and now Digg, alongside many other, smaller sites, is only to distract from their real business… which relies on the ignorance of bloggers and first time website owners to use them instead of the competitors, who are a lot better.

    If you like Google’s “way of doing business”, why don’t you use Adsense on this blog? Because you’re too smart, that’s why.

  • Jim Iwg

    i hop they do, but i think 200 millions is little bit low digg worth that that

  • Ari Herzog

    There is already Digg-iGoogle integration, so I’m curious if this deal goes forward how things will be changed.

  • th13rteen

    I hope Digg doesn’t sell itself. Daniel, I guess you didn’t notice. Google is trying to control the web. Buying off everything. Leaving no competitors.

    Its not good to have one company dominating the web. Google isn’t as innocent as they look. I agree with your part on Google webmaster central.

    Is it good to have just 1 grocery store in town?

    I wrote an article about this yesterday: http://www.webrampage.com/why-is-google-trying-to-control-the-web/

    Sorry I had to disagree. I hope you guys get what I’m saying.

  • Ben Moreno

    Tom,

    That is funny you mentioned that. I read about the news about Google losing money on youtube also. I thought that is was funny that they bought it but now don’t know what to do with it lol.

    They will figure something out I am sure. They are Google.

  • Hery

    Fantastic Price

  • Todd Andrews

    Google does things pretty well, but I like the way Digg runs right now.

    Buried.

  • ebooks

    I must confess, I’m not crazy about Digg. However, someone on one of the other blogs I read suggested they call the Google-Digg merger “Giggle”. I can support that.

  • Daniel Scocco

    @James, when you get that big that is inevitable. Still, I think they kept much cleaner then the likes of Microsoft.

  • Jared Stenzel

    I think Google messed up Feedburner, and they will ruin Digg. Google is forming such a monopoly online that it’s just getting unfair. For the sake of the internets future I would have been happier had Microsoft or Yahoo purchased it.

  • Adam

    Reddit FTW!

    Seriously though, Digg lost a lot of it’s effectiveness as a social news site over the past year or so. Digg simply gets too many submissions and the top ten is usually some variation of a fart joke.

    I feel the news is mch better on reddit and I actually get good traffic to my blog from reddit, as opposed to being buried in the mass of posts at Digg.

  • Rock Leather

    I hope so too. And if the purchase really goes through, Google should do something about the Digg algorithm because it seems only a handful of users control the articles that goes popular.

  • Rajaie AlKorani

    Don’t really care whether they do or not since I’m not a huge Digg fan, but I’m sure they’ll be chaning a lot, to the better 🙂

  • kiran

    Google is dominating whole web.

  • Cwd

    I fear one day Google will have monopoly over everything on the internet.

    Why don’t they keep focus on providing quality search, they earn a lot of money from that too!

    Their search quality is degrading gradually.

  • medyum

    Google big business is ripping off smaller people, the purchase of YouTube, and now Digg, alongside many other, smaller sites, is only to distract from their real business… which relies on the ignorance of bloggers and first time website owners to use them instead of the competitors, who are a lot better.

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