Got Questions About Affiliate Marketing? Get Them Answered by the Experts

By Daniel Scocco

Affiliate marketing is certainly one of the most profitable online business models, but most people have many doubts regarding how it works, how to get started with it and so on. Thinking about that I decided to run a “bash interview” on the affiliate marketing topic. If things work out well I will repeat this idea with new topics in the future (e.g., SEO, email marketing and so on).

Basically you can ask any question you want about affiliate marketing, and we’ll try to answer them in a single post. I say “we” because I invited three friends of mine to participate as well, so you guys will actually get three answers for each question.

The first friend is Zac Johnson, a super affiliate whom I trust a lot (in fact he is the affiliate marketing mentor on as well). The second one is Shawn Collins, one of the most respected affiliate marketers around and founder of the Affiliate Summit conference. The last one is Jonathan Volk, another super affiliate who generates millions of dollars every year. These guys know affiliate marketing inside out, so make use of this opportunity.

You can ask any number of questions you want. Just write them as a comment below. The answers will be published in a single post next week or the following.

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37 Responses to “Got Questions About Affiliate Marketing? Get Them Answered by the Experts”

  • Andrew @

    I’m currently in pre-launch of my next new product.

    How do I get some of the big affiliates on-board?

    What would be the best way to invite them?

    What’s you view on offering prizes for affiliates?



  • Young

    My question is how to find the right affiliate programs for your blog? Since there are many affiliates programs services, such as Amazon, Commission, Azoogle Ads, etc, and there are different products of services among them. Or maybe the affiliate program just like Google AdSense is not workable for all blogs?

  • Young

    Sorry, Daniel, the previous comment sucks, would you please just delete it? Below is the correction:

    Since there are many affiliate programs services, such as Amazon, Commission, Azoogle Ads, etc, and there are different products or services among them, how to find the right affiliate programs for your blog? Or maybe the affiliate program just like Google AdSense is not workable for all blogs?

  • Firas Steitiyeh

    I have the same question of Andrew, Comment #1


  • Kang Asep

    Can we use twitter or facebook to increase our earning from amazon affiliation ?
    Can you tell me where we can be affiliate with paypal payment for commision

  • Eric

    I’d also like to here you response to comment #1

  • Sharninder

    Hey Daniel,

    My question is how do people get started with affiliate marketing ? I know that you need to build up trust and such stuff but is making millions of dollars possible by only trust ? I’d guess that these guys don’t even run very popular blogs so how do they make that much money ?

  • joncravefit

    Hi and thanks for this opportunity… although i have never posted here before I am an everymorning reader. Daniel your insight along with some others puts things into an incredible prespective that I can develop a relation to, and further my own online experience… I have a few questions, which oddly i thought to ask here a while back but chickened out…First, besides the use of free social networks, and backlinks and things of that nature, what do you think the average amount per month is that should be spent on advertising your affiliate products (understanding many situations vary)(but as you said above for example jonathan volk is making millions, but I assume that is the profit of it all, so what is the estimated expense to see those kinds of results). Also, the reality of it is you do need to put money in to get something out, so Which of the PPC programs do you think is the most beneficial to get involved with…. What are your feelings on a squeeze page in terms of gathering information for email lists and things of that nature, and finally, what in your experience has been the most successful style of marketing so far, you are all a true inspiration to what my goals intale and I would love to someday achieve what you are now….. Again, thanks for this opportunity, any information you have I am very appreciative of, so thanks you.


  • Dean Saliba

    I have a question.

    You want to get into affiliate marketing but you are a complete newbie and have barely any idea of what to do.

    How owuld you suggestion gettingg started?


    1. Some people say that, affiliate marketing is best way to make money, and also claim to teach us to do the same, even if we don’t have much of traffic to our blog. Do you think these kind of claims are genuine? We know the concept of sales funnel, so if we don’t have much traffic, then how are we going to get more number of conversion?

    2. Importance of persona behind the blog, for better conversion rate.

  • Daniel Scocco

    @Satish, I can’t understand your second question. In fact, right now it looks like a statement.

  • Arwen Taylor

    This is a great idea! Thanks for making the effort to do this Daniel.

    I would like to know what is the best way to integrate affiliate products/promotions into a website?

    Also what is the best format for selling affiliate products? Is a review site the best? Or will an informational site work just as well?

  • joncravefit

    Also, sorry… just wondering from a business perspective…I just watched jonathans video, how would you stretch say even a 100 dollar budget to start per week, or what if you can only start on the free deposits so many ppc companies offer just for signing up with their company, As far as jonathans concerned, do you have an accountant, or someone to manage your money, and how does this effect you come tax time, especially where your profits are increasing rapidly. thanks once again for any information you offer up….

  • robert

    I have a question! I created some twitter background videos, but I don’t like clickbank’s system all that well as far as being an advertiser. Instead I would like to be able to set up affiliate links on my own and contact partners directly. Any suggestions on how to set this up?

    p.s. You have some good blogging tips on video at youtube by the way. I like how you removed the summary from the archives to only show the post title. Great stuff!

  • Eric

    Basically, how exactly does affiliate marketing work?

    How does someone who is completely new to this go about starting?

  • Darni

    Thanks,Daniel.I’m so expecting for these kind of post.:) Myself is a affiliate marketer.And I mainly promote Clickbank products.I know that I can make a lot of money if I do it well.My biggest problem is how to get traffic.Whether I promote products in my website or I do article marketing in other sites such as Ezinearticles,I need traffic.

    As far as I know,there are mainly two ways to promote a product.
    1)Put the affiliate links in my own site.(Or do email marketing,but I don’t have a list for the time being)
    2)Article marketing
    3)Build a landing page and advertise through Google Adwords(That cost a lot and I have a risk to lose my money by doing this,so I will not use this way for the time being)

    Are there any other ways to do affiliate marketing besides these theree ways?Thanks you again,Daniel.:)

  • Paul

    Which comes first, the affiliate product/offer or the site?

    Or to put it another way, do you build a site and then look for offers to monetize it with, or do you look for good offers and then build up a site around that offer/topic?

  • Melvin

    Ok here’s mine..

    I used to make bigs on email submits before but couldn’t seem to duplicate that success now. Is the era of email submits already over? I mean there’s been so much talk about scrubbing and shaving especially with email subs offers and is it really true that aff.companies couldn’t do anything about it?

  • joncravefit

    If putting together a website, and that role is playing the role of a full product site, but those are affiliate links, should the landing page be the home page, a product page in specific, or some other unviersal page that is soley promoting the deals occuring throughout the affiliate companies.

  • Katie Brandt

    Our company is getting to launch an affiliate program in 2010 – in your opinion, what are the 3 BEST affiliate management companies/programs/software out there and why?

    What should you look for when deciding what affiliate company to work with?

    What are 3 tips to running a successful affiliate program?

    THANK YOU all for sharing your wisdom!!

  • Karen

    How can you attract worthwhile, relevant affiliates rather than a load of dodgy shopping directory and vouchercode sites?

  • Barbara

    What was your first Affiliate Marketing success?

  • Lisa Brookes Kift, MFT

    I have the same question as Karen above me, “How can you attract relevant affiliates? Can I set it up in a way where I have complete control over who I affiliate with?

    I have certain criteria for who I want to partner with as well – those who are trained and have some kind of credential who have quality products for relationship health – and issues related to mental health.

    As a practicing therapist I’m very cautious about not being connected to things I don’t support or those who don’t follow a similar business model as I do and are, like Karen above said, “a load of dodgy shopping directory and voucher code sites.”


  • Shanna

    I am preparing to offer my affiliate program which is for a membership product. It is a six month program teaching individuals about goal setting, taking action steps toward the achievement of their goals and 10 weeks of follow up. We are currently running our beta.

    I have read that I need to keep invitations short but the product we offer is not simply a ‘product’. How do I go about giving the affiliate something to ‘touch’?

  • Samantha

    Hi guys

    I read a blog post regarding affiliate marketing. It’s about scrubbing and shaving. These things have something to do with deducting a percentage on you leads I’m not sure if what is the exact percentage.

    I want to know if this two(scrubbing and shaving) considered as theft.

    Kind Regards

  • Craig

    Is it just a matter of time that the default setting in major web browsers (like Internet Explorer) will be to clear cookies upon exiting each browser session? Other browsers, such as Firefox, are gaining market share on IE and they already do this. Unless a sale is made right away, it seems to me that the entire affiliate marketing industry is is precariously reliant on people not clearing cookies. Am I off base?

  • Karen

    It seems that most affiliate marketers push Clickbank as a way of making the big bucks but selling e-books doesn’t sit well with me. Must one really include pushing clickbank e-books in their affiliate marketing plan?

  • Steven Roddy

    My question is do placing affiliate links from cj, linkshare etc hurt your rankings? I have noticed that my rankings have suffered since I have been placing the links on my site.

  • Casey Watkins

    I would like to hear the responce for the first question as well.

  • Kathi

    Hi Daniel,

    I took part in an affiliate promotion a few months ago that promised to double my e-mail list. I provided a product for free and sent the required e-mail to my list, etc. I did get a lot of new people, but within 2 or 3 weeks, 90% of them then unsubscribed (after they got the free stuff). Also, I didn’t sell any products at all from this venture…
    Is it possible to really build your list and sell products with affiliates?
    Thanks for your help

  • Gregg Sugerman


    Question from a new affiliate marketer- in light of the recent Google bloodbath, does it make more sense for me to structure my business model going forward using only Yahoo, MSN, Social Media etc and just not even bother with Google?

  • Kim

    Hi, I have the same question as Robert.

  • Sunil Jain

    Hello Daniel 🙂
    My question is whether to have do-follow or no-follow blog when we are using affiliates, how will it affect our search engine rankings or how to deal with it ???
    Thanks 🙂 🙂

  • John B. Moss

    Hi Daniel!

    I think my questions have been asked. Several times, it seems.

    Basically, I have not considered remuneration from my blog, sice I write because I enjoy it. As a result, all of this topic is new to me, and I am content to wait and read the answers.

    I appreciate this service that you are providing! I follow you daily, and this is yet another example of your outstanding contributions to the blogging community. Thank you!

  • Blake @ Props Blog Reviews

    Talk about an all star list of people to answer questions. I have several.

    1) From what I can tell, many of the super affiliate use some form of PPC marketing. Where do you send the people who click on your ads? Product reviews? Newsletter signup? etc…

    2) What are some ways to increase your quality score for PPC ads? I noticed that my quality score have fluctuated up and down a lot.

    3) Other than product reviews, what other methods do you recommend for promoting products?

    4) Do you buy/try all the products you recommend? Do you normally get paid for the reveiw, free trials, or do you buy them yourself to try them?

    5) I’ve noticed many sites have some sort of “gravity” rating. Do you think it’s better to promote products with high or low gravity?

    Thanks for taking time to answer our questions!

  • icantinternet

    Seems like all the questions I had are already asked, but still wanted to add that I think this is a great idea!

  • joncravefit

    Hi, can you please explain the importance of ad grouping, and any technique that goes into it…. thanks

Comments are closed.