How often should I blog?

That is a recurrent question among bloggers, specially among those starting out. Many people defend that there is no right answer, and I agree to a certain extent. There are bloggers out there posting once a week and attaining tremendous success. Usually, however, those are CEO’s of large corporations or famous writers who already had a loyal audience even before starting to blog.

Quality certainly comes before quantity, but if you are serious about blogging you will need to have both. This means that you will need to post at least five times a week.

Now, do not get me wrong here. I am not arguing that you should publish some Shakespearesque posts every other day. Just make sure that you update the blog regularly, be it with an opinion, a short reference or a review about something interesting.

Daniel Scocco on November 12, 2006 Subscribe to our RSS Feed

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4 Responses to “How often should I blog?”

Donald Douglas on November 12th, 2006 3:56 pm

Actually, I would argue for a good post each and every day. That way, loyal readers know they’ve got some fresh material to look forward to when they hook up to the web and start surfing blogs.
Daniel on November 12th, 2006 10:21 pm

Yeah, I agree that 1 fresh post every day is the best way to maximize your readership.
Simon on October 4th, 2008 1:34 pm

I think it goes without saying that the more regularly you update your blog, the more often your readers are going to come back and visit you.

In saying that, don’t write an article just for the sake of writing an article. You can lose more visitors by churning out usless content than you can gain by writing regularly.

A good tip would be to create a bank of articles at times when you have a little extra time, and publish them on days when you don’t have time to create some new content.