How to Get Started with a Business Dashboard

By Daniel Scocco

Once your websites or online businesses start growing you’ll certainly find that managing all the information becomes quite a challenge on its own. Web analytics, email subscribers and delivery rates, affiliate marketing sales, revenue from your own products and assessing profits, customer support emails, and the list goes on. In addition, all these individual pieces of data make a lot more sense when you can see the relationships between all of them and how they tie together to impact your business.

There are several solutions that might help you with this problem, and one of them is what’s called a business dashboard. This is basically a tool that will help you visualize and understand the data you already have. There are several solutions in the market. If you want a recommendation, check out Cyfe.com, as they have a free plan which is good to get you started.

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Once you sign-up you’ll just need to click on an email link to validate your account, then you’ll be presented with a blank screen, and that is where you need to start building your dashboard. The great thing about this is that this gives you the opportunity to arrange and present your data exactly they you feel comfortable consuming it. For example, if all you want to see from your Google Analytics account is visitor bounce rates and time spent on site, you can do that and strip away other data not relevant for you.

Good business dashboards allow you to integrate with data coming from a wide range of sources, and Cyfe is no different. You’ll be able to bring your data from Google AdWords, email marketing providers, PayPal, Gmail, Google Analytics, Facebook, WordPress and so on.

Start by adding a couple of widgets. Below you’ll find a sample of the supported data sources.

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Once you select your data sources and setup the widgets you’ll be able to monitor all your historical data and practically everything else from a single interface. This is vital for understanding what’s working and what’s not working on your websites or business.

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After that you’ll just need to customize things over time, to make sure the information displayed reflects your priorities relating to your business objectives.

Business Intelligence for Bloggers

Blogging is now in an era where everything we do to grow our sites and business will require proper planning and clear goals on what we want to accomplish. The blogger who studies the niches and knows exactly what his audience and industry wants and needs will be miles ahead the average. To acquire this knowledge, you’ll have to pay attention to the statistics and trends to understand audience behavior and identify what makes them tick. That’s why a business and marketing dashboard is such a powerful tool since it helps to simplify the process of dissecting and understanding that kind of information.

A random and untargeted approach simply won’t cut it.

As the motto says, you can’t improve what you can’t measure, so setting up a business dashboard will be an important decision for your business.




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7 Responses to “How to Get Started with a Business Dashboard”

  • Asif

    Wow,
    I can imagine how helpful it is going to be for me.
    I currently have to set aside 1 hour per blog to look into things.
    It is ridiculous amount of time wasted when you have multiple blogs.

    Thanks for sharing.

  • John

    I completely agree, we do dashboards but also find customers get a bit overwhelmed with all the information available. A must is to make sure they have a specific goal, so can tailor their needs to fit it, not the other way around. thanks Daniel, excellent article!

  • Mansoor Ahmed

    This is really amazing and awesome dashboard which you have shared. It is going to help me a lot and mine many frizzy works are going to be gathered on one dashboard. Really amazing, thanks for sharing.

  • sangeetha menon

    Will definitely try Cyfe. It would be a great boon for bloggers who run multiple blogs.

  • faisal

    THIS IS A MUST HAVE

  • Ashik Khan

    This is a great and amazing dashboard winch you shared , Thank You .

  • Chandran

    This is a great dashboard, surely we will try this and implement for our work. Thanks a lot for this infromative post.

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