A Strategy to Multiply Your Online Content

By Daniel Scocco

This is a guest post by Justin Brooke. If you want to guest post on this blog, check out the guidelines here.

I love blogging, but if you’re anything like me, then you find it hard to really grow your blog quickly. One of the main challenges is to be able to add new content to your blog on a consistent basis.

Lately, however, I found a very efficient technique that can be used for this purpose.
Basically it takes one piece of content and turns it into three. You distribute it through the three major avenues of content consumption; textual, audio, and video.

How It Works

Step 1: Twenty Minute Live Ustream Show

I’ve found that my readers love jumping on a live video with me over at Ustream. It’s so much more interactive and for me it’s great because it’s easier then writing. I just come up with a topic related to what I blog about and then talk about it for twenty minutes.

Then during the show they can ask whatever questions they want in the chat box. Which I make sure to answer as I’m going about talking about our topic. The whole time though I’ve got my other computer (or a handheld, a digital recorder) recording my audio during the live stream.

Step 2: Turn Your Audio Into A Podcast

Once you’ve captured that audio from your live stream it’s pretty easy to submit it to any or all of the podcast directories. Then once you have an RSS stream for your audio you can submit to iTunes.

Now if you keep this system consistent people will start to follow along. For example I make sure to do my live stream every Tuesday. Once people know they can count on you to be there they’ll start taking the time out of their day to schedule in your shows.

At this point you’ve now got a weekly live stream and a weekly podcast. Now you just get that audio transcribed and you’ve got an extra blog post.

Step 3: Transcribe Audio Into Article

I have full time writers on staff, but before that I used to use Scriptlance.com or CastingWords.com to get my audio transcribed. It doesn’t cost much if the audio isn’t too long, and there are lots of ways to use that article once you have it in print.

You can turn those transcribed articles into articles that you submit to article directories, blog posts on your blog, Squidoo lenses, or an email newsletter.

Now you’ve got three content streams out there for people to start picking you up. You’ve really not done much more work either but now you can take advantage of multiple content distribution platforms. Not only do you increase your exposure but now your brand is getting bigger too.

When you brand gets bigger more people tend to start subscribing to hear what you have to say, because branding is credibility.

I don’t have enough time to get into everything you can do with all this new content, but if you get creative there is much more. For example downloading your Ustream videos and then uploading them to video sharing sites. Or now that you have multiple streams of content you can pull in more advertisers for each new content stream… And everyone lies “mo money!”

Justin Brooke is the author of “SEO Lies: A Book About SEO Truths” and blogs daily at http://www.sitefling.com/blog about topics related to website performance optimization. Follow him on twitter at http://www.twitter.com/JustinBrooke, he replies to almost every @ and loves to connect with new people.

Monetize Your Site




Share

19 Responses to “A Strategy to Multiply Your Online Content”

  • Sudep

    Hello ,
    I am new ot the blogging world .All this ideas are defiantly fantastic , but for me now i think so i would just love to use an guest post idea which you have done just with this article .So let see .
    Thanks for the pointers
    Regards
    Sudeep

  • allwyn

    this technique wud only work on successful blogs which have a decent traffic and following

  • Another Way To Earn Money

    This is so cool……but how to change an article into a audio file?

  • Chris

    I think whether you are new to blogging or a seasoned pro it is always a great idea to mix up you content delivery methods to keep the readers engaged.

  • Ethan

    Do any of the readers ever realize they are watching, hearing, and reading the same content – or do you make sure to spread the content out a bit?

  • Crazy Oldie

    thats not a bad idea…

  • Melvin

    this is something that I really haven’t done yet… does it increase your traffic? in what way?

  • John

    Great idea on doing a podcast. With the iPod/iPhone becoming so popular, you wouldn’t want to miss the opportunity to jump on the bandwagon and take advantage of it’s market size.

  • ZK @ Web Marketing Blog

    I really like your third number idea because with speech to word you will be able to provide a true touch of your thoughts. That will be without interupting and with the touch of tone to try to make understand people.

    If you have done anything like that than please show us.

    Regards.

  • Fiona Fell – websitePROFITS

    I think I should investigate these options further now that you have bought them to my attention.

    I had always considered video, and the prospect of sharing that online, so maybe I will also add in the audio and transcribed content too

  • J.Chu | SuccessRevolution.com

    I just started blogging less than 2 months, and I LOVE Blogging..

    It’s a new hobby for me. I am still keep learning and practises

    This article is so helpful. I am working hard to build my branding.

    For writing content idea, I use mindmapping tips.

    One title that i want to write, can spread to many sub title which will be my next post.

    The main title is about the overall, others are about more specific from the main.

    Cheers ~

    SuccessRevolution.com

  • mark harrison

    I agree that these are good ideas but you would need to have a few thousand subscribing to your feed for this to work. However, totally agree that video is the way forward and as soon as a cheap, commercially viable application comes along to aid video production, then I will definately be video blogging as much as normal blogging.

  • watermelonz

    So this mean one idea transformed into 3 methods in delivery. Sure I will try this in the future.

  • Tmdesigner

    ..a good tip only for someone…i think!! good luck

  • real estate

    You can even get software that will turn an article ( yours or someone else’s ) into a video and that gives you a whole new content submission avenue. Plus you can embed a hyperlink within the video itself ( very cool )

  • bebek oyunları

    ..a good tip only for someone…i think!! good luck

  • Medyum

    I agree that these are good ideas but you would need to have a few thousand subscribing to your feed for this to work. However, totally agree that video is the way forward and as soon as a cheap, commercially viable application comes along to aid video production, then I will definately be video blogging as much as normal blogging.

  • hikaye

    Do any of the readers ever realize they are watching, hearing, and reading the same content – or do you make sure to spread the content out a bit?

  • ssk

    I think whether you are new to blogging or a seasoned pro it is always a great idea to mix up you content delivery methods to keep the readers engaged.

Comments are closed.