One Simple Template for Crafting Great Titles
You know that blog post titles have to grab attention — but how exactly do you go about that, especially when you’ve got the rest of the post to write?
Here’s one way to craft a great title in a hurry:
#1: Use a Number
List posts are popular for a reason: we’re intrigued by numbers. Putting a number in your title helps tell the reader that your post will be valuable. The exact number isn’t too important — but big numbers (think 25 or more) are great for social media attention.
Don’t forget that “one” is a number, too!
#2: Be Clear What You’re Offering
Your post could use any of the following:
…and more. What sort of advice are you giving? (“Steps” would be appropriate for a how-to post, for instance.) Which word will be most powerful for your audience?
#3: Add Adjectives
An adjective is a word that modifies another word. You’ll see them cropping up time and time again in titles.
Adjectives can promise:
- High-quality advice: great, expert, clever, fantastic, brilliant, top
- Practical advice: simple, easy, handy, straight-forward, no-nonsense
- New knowledge: little-known, surprising
Be sensitive to your audience here, though. Some readers will be hooked by adjectives like “ultimate” or “astounding” — others will just laugh.
#4: Explain What They’ll Learn or Do
As a general rule, we read blog posts because we expect some benefit: usually, we want to learn or do something. (Even if “doing something” just means being entertained.)
Make a clear statement about what your readers will be able to learn or do. For instance:
- Ten Easy Ways to Write Faster
- Five Simple Steps to Set Up Your Blog in Less Than Two Hours
- Eight Expert Tips for Running Your First Marathon
- Five Crazy Videos That Will Make You Laugh Out Loud
Have you got a favorite “template” for constructing titles, or a great example of a blog post title to share with us? Let us know in the comments.
Ali Luke writes a weekly column on content creation for DailyBlogTips. If you’d like some inspiration for your writing, check out her post Twenty-Five Ways to Come Up With Great Ideas for Your Writing.
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11 Responses to “One Simple Template for Crafting Great Titles”
Leif G.S. Notae
Always good to see articles from you here Ali, happy you share your knowledge.
I have a general idea in mind on what the title will be for an article, but there are times when I finish, the original idea wouldn’t fit for what I intended.
Suffice to say, I still have some work to do, but I am learning everyday. Thanks for sharing with us, happy you did!
I love list posts or case studies that give precise numbers, so if your title has either of those, chances are I’ll be ready it.
Think This is so important, a great title helps grab your users attention, and it’s what they see first about you.
I always add keyword + Verb + Hook and if possible add number, this strategy works for me 🙂
Thank you Ali for a very timely post! Just applied this to a very boring (but essential) topic for my readers and I hope what I did would really grab their attention. Thanks again!
I really love your writings Luke 🙂
It’s so simple and goes with the flow. #2 and #4 are important for any blogger. Without offering anything new to the readers, no one gets interest to read the blogs.
Thanks for sharing your valuable post like every time 🙂
Very helpful and actual tips for me. IÂ´ve titled my new post “PageRank role in SEO”, but now IÂ´ve changed the title like that:”One way to understand PageRank”. It is better, isnÂ´t it?
Simple tips for everyone to learn how to write the titles in the blogs. Thanks for share.
This is a fantastic post! It widens up my mind totally to better writing! Thanks! I really appreciate this post. 🙂
Great tips! I look at Cosmopolitan, newspapers, and tabloids to get ideas for headlines. These are great resources and contain some of the best headlines. I also collect direct mail too. I have a good file that contains examples of winning headlines.
Thanks, everyone, very glad you enjoyed this post!
Galina, I definitely prefer your second version — you might want to keep something about SEO into the headline too, though. How about “One way to understand PageRank — and Improve Your SEO” or something like that?
Good article, as I’m still trying to figure out how to come with with killer post titles. It never fails but after I publish an article and then send it around the social media world, I want to change the title. Ugh!
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