Only Buy Medium To High Quality Domains

By Daniel Scocco

As we all know, the Internet is booming with opportunities, and the first step to tap into those opportunities is to buy a domain name for a website.

Available domains are pretty cheap (around $10 per year), so most people start buying one after another.

That is what happened with me too. Right after I started working full time on the Internet I got fascinated with the idea of launching websites on all sorts of niches, and as a consequence I bought hundreds of available domain names.

Most of these domains were average to poor quality, as one should expect since they were available.

The result? I wasted a lot of money.

Out of 100 available domains that I bought I only keep 3 or so as of today, the rest I let expire over time because they had no potential.

When I spent money on medium to high quality domains (think $300 per domain and upward), however, I always got a positive return on my investment.

Bottom line: buying average domains for $10 is usually a waste of money (unless you have an immediate use for it, like a test website). A much sounder strategy is to buy fewer (even just a couple) high quality domains.

Here is an example to illustrate my point. Suppose there are two guys with $500 each, wanting to invest in domain names. The first one buys 50 available domains for $10 each, while the second one buys only 1 domain for $500. After a couple of years I am pretty sure the 50 domains of the first guy won’t be worth much, if anything, while the $500 domain the second guy bought will be worth at least the same amount of money, if not a lot more (depending on how he developed the domain into a website).

The next time you get an urge to buy that free domain for $10 (we all get it once in a while!) think twice, cause those will be $10 you’ll never see again!




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8 Responses to “Only Buy Medium To High Quality Domains”

  • Renard Moreau

    [ Smiles ] I guess that if the domain is being sold cheaply, it should raise a red flag in one’s mind; since the good things in life are usually costly.

  • InternetLocalListings

    I’m with Renard on this one. Obviously you shouldn’t have to dish out exorbitant amounts of money–one must be careful of being ripped off, of course–but yes, generally speaking, you’re going to get back more in the end if you make sure you purchase with quality in mind rather than quantity.

  • Katie

    This is my question… It’s pretty hard to get high PR domains on the option circuit. Do you think it’s advisable to get A low PR domain with say 10 years of existence? I can’t afford five or $600 for I hi PR domains

  • danhid

    Hi, Daniel. Finally I found your site (too late). In my opinion, it depends on what’s our vision in blogging. As a starter, I considered to buy ‘cheap’ domain for a temporary/ web test only or I might use it for monetization. However, it doesn’t mean that the domain has a bad quality. Am I right?Could you explain the criterias for a bad quality domain, please?Is it based on the ‘cheap’ and ‘expensive’ criterias only?

  • Rupa Akter

    I agree By Daniel Scocco. To buy a domain name what is find out at first for SEO.Domain price or search friendly domain name. Please write a post about detail.

  • Temitope Akinlonu

    I think I will second what danhid just said as am also confused about which domain in quality and which is bad. Domain name quality should be based on the keywords within it which you want to tank for. Please expatiate

  • Dewald

    I would also like to know to what criteria makes a domain name bad? As far as I know you can do awesome SEO on almost any domain.

  • mazhar alvi

    Why Should I Care As A Brand? Under the current system where .com is king, brand marketers and SEO professionals know the value of a good domain name.

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