Why You Should Pay More Attention to the “Little Guys” in the Blogosphere

By Ali Luke

In the blogging world, there’s often a lot of talk about getting on the radar of “influencers” or “A-listers” – those bloggers with audiences in the tens or hundreds of thousands.

And of course, being noticed by people with a lot of readers and followers does matter.

These people have the power to send a rush of traffic to your blog overnight, or to give you a guest post slot, or to help you with a line or two of free advice.

But they’re all really busy – and you’re far from the only blogger who’s trying to get noticed by them.

So instead, this week, focus on the “little guys” in the blogosphere instead.

Find a blogger in your niche who’s at about the same level as you (or even a little below where you are). You might try anyone who’s taken a blogging-related course with you, like our Get Blogging, or who you’ve met through an online forum related to your niche.

Perhaps their blog is pretty new. Maybe the design isn’t very slick and there aren’t many comments, and on another day, you’d have passed on by without paying much attention.

Leave a comment, or drop that blogger an email, or follow them on Twitter.

Make a connection.

You might be surprised what comes out of it.

Perhaps that blogger will comment on your site in return, or add you to their blogroll.

They might share your posts on social media.

They might become a blogging buddy – one you can turn to when you’re stuck.

And sure, a tweet from a new blogger isn’t going to send you a huge rush of traffic – but the support and interaction of several “little guys” could be just what you need to help you go a little further.

Little guys don’t stay little, either.

Some of the bloggers I “met” when I first started out six years ago are now pretty big names in the blogging world. Many have published books, or guest posted on sites like Copyblogger and Social Media Examiner, or spoken at conferences.

So here’s your challenge for this week:

Choose three blogs in your niche that aren’t big names.

Leave a thoughtful comment on the most recent post on each one (not just “nice post!”) and see what happens.

 




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16 Responses to “Why You Should Pay More Attention to the “Little Guys” in the Blogosphere”

  • Brand Arrows

    Making a perfect comment will have good impact than just commenting as ‘thanks for the post or nice post etc..’

  • Deceth

    Hey, as it happens, I’m looking for new blogging buddies! Mostly because I don’t have any buddies… but also, because I’d like to guest post for folks who need articles about World Domination or the obliteration of all lifeforms!

    So err… get in touch!

  • Ryan Biddulph

    Hi Ali,

    Good point! We all start out as diamonds in the rough. My Alexa was a gazillion 4 years ago lol…..now I am at around 35,000. I made buddies with other diamonds in the rough too, many years back, not just influencers. Easy and quick way to grow your network.

    Thanks!

  • Shawn Hartwell

    I don’t know why people focus so much on the “A-Listers” anyway. Let’s be honest about the facts of getting a mention from them or any real benefit. Not that they’re mean people. They’re often just busy.

    If you ask me you’ll get something more personal out of a “B-Lister.”

  • Akhil

    Little guys also deserve some attention. They really work hard to get noticed but unfortunately some of them don’t possess sufficient knowledge and experience to get noticed.

  • Noreen

    Sometimes it’s nice just to leave a comment to encourage one of “the little guys” and not to see where it can get YOU – but just because it’s a nice thing to do. Everything doesn’t ALWAYS have to be about you and how someone can help YOU. Try giving a hand up to another blogger.

  • Adi

    As a not very old blogger, I confirm what you say about people interaction and results.

  • Stacy Mills

    Hi Ali,
    Good idea! The little guys are always overlooked in the blogging world as well as the vlogosphere. Making connections and establishing relationships with those who are new can definitely help in the long run. Especially when people start growing. It’s a great way to expand your circle!

  • Ali Luke

    Thanks guys!

    @Akhil — Great point. Many of the “little guys” have a huge amount of great material to share.

    @Shawn — I agree! I think some bloggers just don’t think of looking beyond the huge blogs in their world (and they may not realise just how busy most A listers are).

  • Shawn Gossman

    I also try to connect with smaller bloggers as much as I can. I still consider my blog to be fairly small so I can easily relate to them. 🙂 However, I am drawn to this big blog 😀

  • maxwell ivey

    Hello; Well, I can already check this one off of my to do list. When someone tweets or retweets a post of mine, I check to see how many followers they have. Most of them have between a few hundred and a couple of thousand, but man what a rush when i get that email from twitter, linked in, face book, google plus, etc saying someone has shared a post. Since reaching out to other bloggers I am now getting at least ten comments on each post. A post i wrote about an interview with a party rental company owner got over 30 comments and was viewed over a thousand times. And yes I am actively seeking other amusement industry professionals for additional interviews. I hope some of th people who ar reading your post decide to choose my blog as one of the three they will visit this week. In addition to having an unusual niche I am also a blind blogger. And if you leave a comment on one of my posts I promise to visit your blog, read at least one post, and leave at least one quality comment. And If I like the post I will share it on social media too. Thanks for a great post and take care, max

  • Alicia Rades

    I love that you’ve pointed this out because it IS important. Pro bloggers ARE busy, and you can still learn a lot from people like yourself. Thanks for the words of advice!

  • sharma

    Making connections and establishing relationships with those who are new can definitely help in the long run. Especially when people start growing. It’s a great way to expand your circle!

  • Max

    No doubt, blogging is meant to be social and you need to be sociable if you want to play the big game. It’s not much about some idealistic ‘unity’, but post by post, acquintance by acquintance and comment by comment you establish yourself and find the firm ground to stand on. Some consider active commenting like simple showing off, but I let myself disagree. People write articles to be read and outside opinion in form of a comment is absolutely necessary – feedback is valuable. And fact that people devoted time to research your work also is a sign you should go through the work of their own. That’s the deal.

  • Angelina

    Some consider active commenting like simple showing off, but I let myself disagree. People write articles to be read and outside opinion in form of a comment is absolutely necessary – feedback is valuable.

  • Angelina

    Some consider active commenting like simple showing off, but I let myself disagree. People write articles to be read and outside opinion in form of a comment is absolutely necessary – feedback is valuable. It’s a great way to expand your circle!

    Thanks..!!

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