SEO Myths Every Business Owner Must Understand

By Guest Author

The larger part of SEO still remains a mystery among most people who venture online. In effort to shed some light to the SEO mysteries, a lot of myths have been brought about. Most of the myths aim at educating people on making the best use of SEO strategies. However, the information contained in the myths is not only untrue but misleading as well. This is because people tend to develop profound beliefs and take unnecessary caution even when there is no need for alarm.

It is important to be very cautions before believing in anything that people tell you with regard to SEO. It does not matter on how many people convince you on the existence of a certain SEO theory. A through scrutiny must be done before implementing any strategy instigated by people out there. 

You should understand that myths are developed so easily and have the capacity to spread in a remarkably short time. In fact, myths are very persuasive and can be believed easily. However, listening to myths and following them can bring forth very serious implications to your site and business. In this regard, you must understand and avoid SEO myths at all costs if positive achievements must be registered in your business.

Let’s have a crackdown on the five common myths that tend to dominate the minds of many online businesspersons:

1.The More the Keywords the Higher the Ranking
The use of keywords for SEO has for long been abused. Majority of people who venture online have the perception that a lot of keywords are significant in elevating the rating and ranking of websites. On the contrary, use of many keywords may trigger more harm than good in terms of ranking your site.

It is important to note that search engines keep being updated over time. This means that search engine features are manipulated to suit modernity. Currently, a lot of keywords in website content are not valued by search engines. As a matter of fact, you might end up suffering penalties for misuse of keywords.

In most cases, it is advised that you use keywords sparingly. The density of main words and phrases should not exceed 2% if high web ranking must be achieved. In addition, keywords must appear natural and in context with the content at hand. By doing so, search engines will acknowledge your content as natural hence rank it accordingly.

2. Link Building Is Not Paramount
If you believe in the claims that link building is not of essence in online business, then high chances are that your business will perish before you even start venturing. You must bear in mind that connecting with the online community is the pillar behind any successful business. 

For a long time now, links have always been considered valuable by search engines. In fact, efforts to eradicate the use of links by search engines only turn futile. This explains the profound use and application of links in business websites. 

There are different strategies you can use to build links for your website. However, you must be very selective with the kind of technique you use. The bottom line is the link building is important and should not be snubbed.

3. The More the Links, the Better
Link stuffing is one of the common tendencies that online businesspersons embrace not knowing that it is a recipe of failure. You will at times come across a website which carries link-stuffed articles. Such articles feature links and anchor texts after a short set of words. This is triggered by the belief that a great number of links is ideal in creating perfect connection in the web. 

You must not forget that articles are composed for humans and not machines. This means that you should make your articles interesting and fun to read. An article with a lot of links is not only distracting but irritating and annoying as well. It is never interesting to come across varying colors of links in an article. It is even confusing on which link you should follow when you have so many at your disposal. 

In a different note, the avenue that you use in building links matters a lot. Currently, it is very possible to get a bunch of links in a very short time with the help some trending software in existence. However, most people forget to consider quality and end up focusing on quantity. The quality of links that you use should be your prime consideration. A lot of links do not matter.

4. Social Media Is Not Necessary
This is the biggest lie with regard to SEO that people instill in the minds of others. Social media has always been considered a very vital tool in promoting online visibility and SEO in general. In most cases, the belief that social media is not necessary for SEO is perpetuated by people who do not make use of the platforms. 

With the likes of Twitter, Facebook, LinkedIn, and Instagram among others, it is possible to make high gains in your online business. This is because the sites carry a huge number of people who share ideas and interact all through. You can therefore make use of the platforms to build links which will in return channel traffic in your site. You can use interesting links to bait people towards your site hence achieve high ranking in search engines.

5. Experience Does Not Matter
If you thought that SEO can be done by just any other person, then that is not so at all. Most people especially amateurs have the belief that SEO is simple hence can be done without any assistance from experienced people. It should be noted that without experience on SEO trends and principles, success may be literally impossible to achieve.

Some of the SEO trends that you must understand to the latter include social sharing, content marketing, guest posting, keyword use, back linking among others. You should have on your fingertips all the strategies on how to implement the respective tools for perfect SEO in your site. Lack of experience will only drain your efforts to waste. You might also suffer huge loses which will set you back remarkably.

While some SEO myths may carry some truth, it is important to avoid believing in anything that comes your way. The best way is to employ professionalism and factual approaches in enhancing SEO in your site as opposed to believing in baseless myths.

The RankExperts.com Head of Marketing, Greg Whelan, holds a degree from the University of Austin’s Mccomb School of Business and a MBA in Marketing. With his unique insights into the world of digital marketing, Greg oversees strategic planning for large to enterprise-sized companies. Utilizing his formal training and industry experience, Greg oversees each of our client’s digital marketing strategy.




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4 Responses to “SEO Myths Every Business Owner Must Understand”

  • Steve B

    I’m going to disagree with #4. This has never been proven.

    Yes, it can help drive traffic to your site, but that is direct traffic. It has nothing to do with organic search rankings. Plus, I highly doubt Google would give so much credence to something that can be so easily manipulated and abused.

    • Shyam Chathuranga

      Google consider the amount of traffic that comes to a site as a signal. Then social media presence inevitably becomes an important thing under SEO playground.

      Social media sites are always great places to find the social proofs about a website. Therefore I think it’s a true fact.

      Thanks,
      Shyam

  • Zack Lim

    Nice content that dispels the myth of SEO.

    It will always be a good idea to always focus on delivering useful content to the readers. Good sharing on having a keyword density of around 2% so that it will not look like keyword spamming and the keyword should flow naturally with the content.

    Thanks again for sharing 🙂

    Zack

  • jennifer davis

    Its better to divide SEO process into fragments for covering each aspects of link building and social media,Its better not to rely on one strategy or one link type,Diversity now a days holds the key

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