SEO techniques to be avoided

By Daniel Scocco

The Google Blogoscoped blog has an interesting article covering the basics of search engine optimization. There are some basic guidelines for making your blog more search engine friendly, with tips about writing original stuff, making the posts accessible and spreading the word about your site.

The most useful part, however, is the final checklist on SEO techniques that should be avoided, check it out:

  1. Don’t stuff too many keywords into places where they don’t belong
  2. Don’t optimize for search engines at the cost of human visitors; if someone told you adding a dash to the domain name helps your rankings, but you feel that dash might confuse your customers, then don’t add it
  3. Don’t trust people who promise you “instant #1 ranking”, “guaranteed top 10 positions” or anything of the sort
  4. Don’t link to others from your site just because they promised a link back to you
  5. Don’t link to others just because they paid you, unless you know exactly what you’re doing (i.e. you know about “bad neighborhoods” the “nofollow” attribute, PageRank, JavaScript-ads vs text links, what it means to get googleaxed and so on)
  6. Don’t create multiple pages with exactly the same content
  7. Don’t “litter” your URL on other people’s sites (and don’t let others people “litter” URLs on your site; if you have a web forum, keep it spam-free)
  8. Don’t invest in a cheap server that won’t be able to cope with your traffic; don’t build your whole site on free website tools only — if you want to have a high-quality site & server, you need to pay for it
  9. Don’t worry about a page’s meta descriptions, meta keywords and such; your time is better spent creating content
  10. Don’t use tools that automatically submit your site’s URL to directories, search engines and such
  11. Don’t present different content to search engines than you present to users; for example, don’t hide your text to visitors and show it to search engines
  12. Don’t “over-optimize”; relax, if search engines required webmasters to heavily optimize, they’d be doing a very bad job
  13. In general, don’t try to outsmart search engines (unless perhaps you intend to dedicate your life to that task); those maintaining search engines are paid to outsmart webmaster tricks, so in the long run, chances for successful tricks are low

You can read the full article here.

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10 Responses to “SEO techniques to be avoided”

  • Dave08

    Noted. Thank you

  • Seth ==Politicalblogtips

    Thanks for the useful information. I always wonder what the right level of seo is. I am glad that you stated that content is still king. That is good to know for bloggers. thanks

  • Ligoy na Bata

    Very Nice List. I been reading your blog. Informative at all.

  • syafur

    really informative article, and it is helping me

  • Marketing Effect

    the second one I think is the most important. Lots of people start optimizing for search engines but they forget about their visitors.

  • San Diego Printing

    Thank you for this informative post and I really it soo much. I think its true:

    Don’t use tools that automatically submit your site’s URL to directories, search engines and such

    Best regards

  • Exclusive Transfers

    Thanks Daniel for this cute informative post regarding SEO tips. Website content is too important, It should be unique, quality and easy to understandable. Before uploading your website content please do spelling check. I think its a big issue in SEO work.

  • Krabi

    Really great post this is.

    The above mentioned tips or point should be consider while you are promoting your website. Only white hate SEO can help you in getting top10 ranking and good traffic for long term.

    All the best!

  • Aboriginal Art

    Thanks Daniel for this beautiful and helpful post.

    I have a question?

    What do you mean Link Wheel?

    Mostly depend people and want to get inbound links from Link wheel Method…

    Thanks in Advanced!

    Robert

  • Michael (MKR)

    I think I’ve been worrying too much about certain aspects of SEO. It hit me when I remembered my old blog on blogspot. The titles were poorly optimized, there was no meta info, it had poor formatting, and no one was linking in.

    And the stuff I actually spent time writing and cared about managed to be on the first SERP and got plenty of clicks. This was years after I stopped updating that blog. I didn’t even know about SEO then.

    So now that I’m on my domain with good URLs, good descriptions, and a bit of promotion, I think I’ll be fine if I just do what I did with the old blog (minus the never updating part!).

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