Social Media and Branding

By Guest Author

We think it’s safe to say that everyone probably uses some form or another of social media in their daily lives. No matter what forum, the techs in Silicon Valley make sure there is something to appeal to everyone. Social media, whether we like it or not, has become a part of our daily lives.

With social media, you have a voice and an opinion. You are able to share news with friends and family or create the image of what you want to be seen as. You promote businesses without even realizing it. You can leave reviews, check in, and share what you’ve purchased, all from your smartphone. This obviously helps all companies, from small businesses to big corporations.

When your “friends” see that you have eaten somewhere, that you found great deals at a boutique, or loved your salon experience, they are more likely to trust that business because the good review came from a friend or family remember. It’s today’s means of word-of-mouth promotion.

Now, obviously, this all applies to personal social media use, but what about the effect of social media for businesses? Unless you’ve been living under a rock for the past few years, you’re aware of the impact social media can have on your company and its brand.

Social media is a great tool to reach out to your customers and develop a brand successfully. However, you have to correctly use the tools to see positive results. Keep these things in mind when managing your brand and its social impact:

1. Strategy Development
This is where you determine what your brand will benefit the most from. Do you need to build brand awareness? Improve customer service? Are you trying to start online engagement?

Once you narrow down the following, you can better develop an appropriate strategy:

Know your audience.
You need to determine who your audience is, and their needs, before you plan to engage with them.

Network with like-minded businesses.
Build a good reputation with complementing businesses. You never know how far a mention or promotion on another’s business page will take you. Just make sure to always return favors.

Figure out the right platform for your brand.
It won’t do you much good if most of your target audience uses Facebook, and your company is only found on Twitter. Determine what platforms are best to promote your brand by researching what your audience uses, along with what others in the industry use.

2. Know the criteria for success
Lastly, make sure to have fun! No-one will want to engage with a stuffy account. The whole point of social media is to create fresh content that connects people in a fun way.

What you aim to do depends on your strategy. There are tons of options out there, such as host events, launching viral videos, etc. Just make sure to stay on top of trends and appeal to your market.

3. Have fun
Lastly, make sure to have fun! No-one will want to engage with a stuffy account. The whole point of social media is to create fresh content that connects people in a fun way.

What you aim to do depends on your strategy. There are tons of options out there, such as host events, launching viral videos, etc. Just make sure to stay on top of trends and appeal to your market.

About the author: EYStudios is best at creating e-commerce experiences that will delight your customers and run circles around your competition. While ordinary stores simply list a product, an EY design sells the product through pro-active merchandising and cutting-edge usability.




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8 Responses to “Social Media and Branding”

  • stephen Narayan

    Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place.

    Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.

    Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand:
    1. Choose networks that support your brand image.
    2. Provide valuable and shareable content.
    3. Leverage influencers.
    4. Use social campaigns to promote content.

  • web mounika

    Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.

  • Geetanjali Gupta

    Social branding are most important and used many time .

  • Narayana gl

    The new world of marketing is increasingly visual. It’s no coincidence that the newest and fastest-growing social networks on the web — like Pinterest, Instagram, and Snapchat — are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media.

    Visual social branding refers to what your social media content looks like — your profile picture, your cover photo, and especially your social posts. Great visuals on social media are important because the human brain is wired to read and understand images better and faster than words. Plus, visual content increases social engagement: Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most engaging posts compared with status updates, links, and even video?

  • aadita rani

    Make sure to have fun it is so good concept

  • Hamza Guerri

    Social sites all our lives become commercially and scientifically and everything a lot of people and businesses from which they succeeded This is something really wonderful to publish your thoughts and your product from which
    Thank you for the wonderful article

  • Sandeep Wadhawa

    Thanks,
    The article is really helpful as branding through social media is awesome idea. I daily post my new article on facebook page with link but likes are not increasing as i wish. Is running an ad campaign is good idea or not for content based website.

  • Debra Mackey

    Great article! It is so important to make sure that you know the criteria of success with your social media efforts. Figuring out what a successful campaign looks like will help guide your social media strategy.

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