TechCrunch Got Redesigned

by Daniel Scocco

If you head over to TechCrunch, one of the largest blogs (and websites for the matter of fact) in the world, you will see that they just released a redesign.


There are many interesting things to notice on the facelift. First of all they have migrated to excerpts on the homepage. I have been an advocate for that layout for a long time, and I had also predicted that most popular blogs will end up using that. TechCrunch was one of the latest large blogs still displaying full posts on the homepage.

For more inputs on this issue check the post where they announce the redesign. There are over 180 comments on it, some criticizing the change, some congratulating on it.

Another interesting point is that they inserted a new 300×250 ad block on top of the sidebar, pushing the 125×125 ad blocks down. This could mean that they are seeing better returns with CPM ad deals and not with the direct adverting ones.

One thing that I like is the “Previous Post” and “Next Post” links. I think those can have a positive impact on your page views.

Finally, the “Subscribe” section on top of the sidebar is currently only being displayed on the homepage, and not on the single post pages. It is probably a mistake on the coder’s part, or they will end up many subscribers on the long run (not that they need them, I know, but still).

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27 Responses to “TechCrunch Got Redesigned”

  1. Writer Dad on August 27th, 2008 6:21 pm

    I think it looks a hundred times better.

  2. Rajaie AlKorani on August 27th, 2008 6:26 pm

    I don’t read TechCrunch, but nevertheless, I think that the new design is much better than the old one! It’s kind of weird since there were so many negative comments about the design, kinda like when Engadget got redesigned.

  3. Ultimate Blogging Experiment on August 27th, 2008 6:44 pm

    Atleast it looks somewhat the same. It shouldn’t scare away readers anyways. Good changes.

  4. Jaan Kanellis on August 27th, 2008 6:44 pm

    Do bad everyone that was subscribed to the old feed URL stop getting updates, duuuuh. Maybe it was fixed today but mine stopped yesterday or the day before.

  5. Jaan Kanellis on August 27th, 2008 6:46 pm

    Also they look like they are using Thesis Theme for WP. I am in the middle of configuring that on my blog right now. Here is the theme for everyone to check out:

    http://diythemes.com/thesis/

  6. Grant on August 27th, 2008 6:52 pm

    For a site as big as theirs, CPM deals are surely the way to go. Its surprised me in the past that a lot of site like theirs (and even dailyblogtips) don’t go that route.

  7. Hypotheekrente on August 27th, 2008 7:07 pm

    Looks fabulous! Liked the design before this one too, handy to know why they changed again…

    Regards,

    Bob

  8. Kathy on August 27th, 2008 7:26 pm

    It does keep the same “feel” but with a different layout. I wouldn’t have pegged it as a Thesis theme though. Nice catch!

  9. Steven Wilson on August 27th, 2008 7:32 pm

    I am an avid reader of tech crunch,and think the new design is great.It is very clean,and very easy to navigate.

  10. SEO Genius on August 27th, 2008 7:41 pm

    Thats a really nice looking design, i want it!

  11. vutha on August 27th, 2008 11:45 pm

    That is really very nice theme redesigned.

  12. upsidetrader on August 28th, 2008 12:06 am

    how do they do the excerpt thingy???

  13. Jeremy on August 28th, 2008 12:43 am

    Helvetica for the win!

  14. Eli on August 28th, 2008 2:38 am

    Looks heaps better with adblocker enabled! :D It’s about time too, though. It really needed it.

  15. Frank Gil on August 29th, 2008 4:05 am

    Yeah, I found that and seems neat of TechCrunch now.

  16. stetoscope on August 29th, 2008 7:04 am

    Techcrunch is a real phenomenon. Their design evolve, every body’s write about it. In two weeks no one will remember the ancient one… And this one is far better. So what?

  17. free on September 2nd, 2008 10:41 am

    Clear and concise, this is the best site design! i like it!

  18. Saim Baig on September 3rd, 2008 12:12 pm

    Techcrunch is big one.Redesigning blogs that are as famous as techcruch can be a little difficult.But they have done a great job.

  19. Leo on September 5th, 2008 11:29 am

    Excerpts were really needed. For big blogs like these, scrolling long posts on the homepage was very boring for the visitors.

    This tidy template now makes it more enjoyable for the reader.

  20. Stefan Wurz on October 12th, 2008 6:23 am

    That is really very nice theme redesigned.

  21. Andrew Wise on April 3rd, 2009 8:45 am

    TechCrunch has actually been redesigned again, and we just released our custom theme that is based off of TechCrunch and Gizmodo.

  22. Hypotheek on June 10th, 2009 5:21 am

    i dont really see a lot of changes from the original. still looks nice though

  23. ayman on June 13th, 2009 9:59 pm

    Congrats On The Success!

  24. medyum on July 15th, 2009 3:27 pm

    Looks fabulous! Liked the design before this one too, handy to know why they changed again

  25. porno izle sikiş izle liseli on July 28th, 2009 7:35 pm

    Excerpts were really needed. For big blogs like these, scrolling long posts on the homepage was very boring for the visitors.

    This tidy template now makes it more enjoyable for the reader.

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