Comments on: The Godfather Approach to Internet Marketing http://www.dailyblogtips.com/the-godfather-approach-to-internet-marketing/ Thu, 09 Feb 2012 19:50:27 +0000 hourly 1 By: Pankaj Kumar http://www.dailyblogtips.com/the-godfather-approach-to-internet-marketing/#comment-1280782 Pankaj Kumar Thu, 28 Oct 2010 23:46:39 +0000 http://www.dailyblogtips.com/?p=3342#comment-1280782 Hello Daniel, You simply struck the nail on its head by a perfect analogy. The comparison with "Godfather" (a personal favorite) is thought provoking & also turns out to be relevant as you show. As a student of Internet Marketing, i do understand that we marketers do go overboard in making simple assumptions about people in general, which not only violate the basic communication rules but also ruin the business aspect of the relationship. Usually in case of E-mail marketing, it like taking a chance on probability of one in a million as response rate, and marketers are happy with the low costs involved. What normally marketers overlook is the number of potential responses they tend to loose because of a simple "Hi/ Hello". Online Marketing needs to evolve by retrospection of the "Age Old Communication Principles" and using such analogies would certainly help, i wonder how many one can figure out from the Movies alone "Pursuit of Happyness" being another such example. I think, IM is more about facilitating and giving, rather than extracting benefit from the customers. Looking forward for more such interesting posts from you. Pankaj Kumar Pondicherry University India Hello Daniel,
You simply struck the nail on its head by a perfect analogy. The comparison with “Godfather” (a personal favorite) is thought provoking & also turns out to be relevant as you show.

As a student of Internet Marketing, i do understand that we marketers do go overboard in making simple assumptions about people in general, which not only violate the basic communication rules but also ruin the business aspect of the relationship.

Usually in case of E-mail marketing, it like taking a chance on probability of one in a million as response rate, and marketers are happy with the low costs involved. What normally marketers overlook is the number of potential responses they tend to loose because of a simple “Hi/ Hello”.

Online Marketing needs to evolve by retrospection of the “Age Old Communication Principles” and using such analogies would certainly help, i wonder how many one can figure out from the Movies alone “Pursuit of Happyness” being another such example.

I think, IM is more about facilitating and giving, rather than extracting benefit from the customers.

Looking forward for more such interesting posts from you.

Pankaj Kumar
Pondicherry University
India

]]> By: Jeff Sabo http://www.dailyblogtips.com/the-godfather-approach-to-internet-marketing/#comment-1038940 Jeff Sabo Thu, 10 Dec 2009 16:28:05 +0000 http://www.dailyblogtips.com/?p=3342#comment-1038940 Respecting others does go a long way and during my time in college, every person I interned for had at least two or three stories about someone who didn't take time to be respectful in an e-mail or formal message to that person. I agree with Daniel that not properly addressing the person you are contacting does leave the impression that the other person never looked at the web-site or did any formal research ahead of time. Something I would suggest is to always be respectful and polite if an authority figure, hiring manager or someone who could benefit your career contacts you. I have seen instances in which someone who was going out of their way to help someone got blown off by the person he or she was contacting. There are times in which someone calls at a bad moment but being polite about it is always more respectful. Thanking them for contacting you and offering to call back is more respectful then just blowing them off. Respecting others does go a long way and during my time in college, every person I interned for had at least two or three stories about someone who didn’t take time to be respectful in an e-mail or formal message to that person. I agree with Daniel that not properly addressing the person you are contacting does leave the impression that the other person never looked at the web-site or did any formal research ahead of time.

Something I would suggest is to always be respectful and polite if an authority figure, hiring manager or someone who could benefit your career contacts you. I have seen instances in which someone who was going out of their way to help someone got blown off by the person he or she was contacting. There are times in which someone calls at a bad moment but being polite about it is always more respectful. Thanking them for contacting you and offering to call back is more respectful then just blowing them off.

]]> By: Yvette http://www.dailyblogtips.com/the-godfather-approach-to-internet-marketing/#comment-1038093 Yvette Wed, 09 Dec 2009 13:08:08 +0000 http://www.dailyblogtips.com/?p=3342#comment-1038093 Hi Daniel! Thanks for the great article that caught my attention immediately because I too absolutely loved the Godfather trilogy. Ironically, I found there to be many life lessons in the movie 'keep your friends close and your enemies closer' for one. You have taken it one step further by showing us how we apply some of the same principles to become better internet marketers. For example, I hate it when someone asks to connect with me on a social network and the very next thing I hear from them is why I need to sign up for something or they put me in their autoresponder and I get mail addressed to {firstname} instead of my actual name. That kind of thing definitely gets my attention, at least once. Thanks again for sharing, Daniel! Hi Daniel! Thanks for the great article that caught my attention immediately because I too absolutely loved the Godfather trilogy. Ironically, I found there to be many life lessons in the movie ‘keep your friends close and your enemies closer’ for one. You have taken it one step further by showing us how we apply some of the same principles to become better internet marketers. For example, I hate it when someone asks to connect with me on a social network and the very next thing I hear from them is why I need to sign up for something or they put me in their autoresponder and I get mail addressed to {firstname} instead of my actual name. That kind of thing definitely gets my attention, at least once. Thanks again for sharing, Daniel!

]]> By: Commonwealth Games http://www.dailyblogtips.com/the-godfather-approach-to-internet-marketing/#comment-1037385 Commonwealth Games Tue, 08 Dec 2009 19:42:29 +0000 http://www.dailyblogtips.com/?p=3342#comment-1037385 Daniel, Amazing post..!! helps introspect on the methods we sometime use to promote the website.. Thanks Daniel,

Amazing post..!!

helps introspect on the methods we sometime use to promote the website..

Thanks

]]> By: The Best of Daily Blog Tips in 2009 http://www.dailyblogtips.com/the-godfather-approach-to-internet-marketing/#comment-1037154 The Best of Daily Blog Tips in 2009 Tue, 08 Dec 2009 12:14:45 +0000 http://www.dailyblogtips.com/?p=3342#comment-1037154 [...] The Godfather Approach to Internet Marketing: The Godfather is one of my favorite movies ever. I own the trilogy set in DVD, and I probably already watched it more than 10 times. The last time I tried, I could also recite the first 5 minutes of the movie by heart…. [...] [...] The Godfather Approach to Internet Marketing: The Godfather is one of my favorite movies ever. I own the trilogy set in DVD, and I probably already watched it more than 10 times. The last time I tried, I could also recite the first 5 minutes of the movie by heart…. [...]

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