What Is the Average CTR on Twitter? Let’s Find Out

By Daniel Scocco

Twitter is certainly a new tool for online marketers and website owners, as it can be used to generate traffic to any page, from blog posts to services and sales pages.

The problem is that we don’t know how efficient this tool is. More specifically, what kind of CTR (click-through rate) do Twitter accounts have? That is, how many people would click on a link tweeted by an account with X followers?

Obviously the CTR will vary from case to case, as some accounts will have more engagement with their followers than other accounts, but I guess it would be possible to find an average, or at least a ballpark number.

If I needed to make a rough guess, I would say that the ballpark CTR is between 0.25% and 2,5%. So an account with 10,000 followers would get anywhere from 25 up to 250 clicks on its tweets.

If we work together, though, we can try to improve that guess. Here is how:

  1. First of all create an account on bit.ly (takes 2 seconds).
  2. After that pick a web page that you would like to share with your followers (like a post from your blog or some cool website), and shorten the URL inside your bit.ly account.
  3. Tweet a message describing that page and containing the bit.ly link.
  4. Wait at least a couple of hours and count the total number of clicks.
  5. Post a comment below informing how many clicks you got and how many followers you have.

It is necessary to create an account with bit.ly and log into it before shortening the link else you will not be able to track your individual stats.

I will do this with my Twitter account as well, and after you guys post your comments I will group the data and try to analyze it. Next Tuesday I will post the results.

Thanks in advance for everyone who will help.

Monetize Your Site




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42 Responses to “What Is the Average CTR on Twitter? Let’s Find Out”

  • DJ @ Fermentarium

    That’s interesting. I think it might also be how targeted your audience is. Mine’s beer and wine, and I see about a 5% CTR on beer and wine related articles. Much lower for other articles I post

  • Gary Arndt

    I have noticed that I get about 15 clicks from bots for every URL I post. Please take that into consideration when determining your CTR.

    Also, many Twitter users will only click on items that come up while they are online. You usually have to post a URL several times to maximize your exposure.

  • Daniel Scocco

    @DJ Fermentarium, I see that you have 4,400 followers. So do you get around 220 clicks for beer and wine related tweets?

  • DJ @ Fermentarium

    12 clicks on 4429 followers on an unrelated (not beer or wine) article.

    @deege

  • DJ @ Fermentarium

    Actually around 100 clicks on beer related articles. So I guess the high CTR is closer to 2.5% πŸ™‚

  • Daniel Scocco

    @DJ Fermentarium, gotcha, thanks for sharing.

  • dd

    Hi Daniel,

    Just did this experiment using my sucuri_security account. Posted a link around 1 hour ago and got 12 clicks… So for my 370 followers it means my CTR is 0.3%.

  • Andy Beal

    About 11,000 followers and using gri.ms (my own shortener) I get about a 9% click through rate.

    Keep in mind Daniel, retweets skew everything. ;-(

  • @mattsingley

    22k followers as of this morning, my CTRs are (rough averages):

    News/Tech links: 0.45%
    Funny pics: 1.35%
    Funny vids: 1.6%
    My own blog posts: 3.3%

  • Daniel Scocco

    @Andy, thanks for sharing.

    Good point about retweets. I guess we can put them into the equation. I expected accounts with a good followed engagement to have a higher CTR, so retweets are one factor that contribute to that.

  • teratips

    hey, nice think you gave me. thanks

  • mickerlodeon

    I usually have about 20 or so clicks on links I post to twitter, since I currently have 188 followers that’s roughly a 10.6% click through rate.

  • Mike CJ

    Mine averages 0.6% on 7800 followers. But bear in mind that only a small percentage of followers are online at any given moment, so I tend to Tweet a post four times over 24 hours, which effectively gives me a CTR of about 2% if that makes sense.

  • Zack

    I have about 2,000 followers and my bit.ly links average between 10-15 clicks each.

    This is from my personal account though, so my tweets are completely random (i.e. anything I come across that interesting).

    Great postÒ€¦ hope this helps!

  • Aaron Whitaker

    I average about 2% CTR with around 1,000 followers. My low CTRs are about .7% with my high CTRs being 5%.

  • Jennifer Palmer

    Hey, I dont market or anything but i thought i would mention a couple points. first, Some users may follow someone and the updates go to there mobile device via sms so when they come back to a computer they load up the links possibly. two people like myself who are visually impaired use api clients like mctwit and qwitter and can load up a feature to see links, but if you have three or four urls like a share on twitter link, thats going to complicate things a bit. if you have a lot of followers a lot may be spam, i recommend not trying true twit those people need to be dealt with on terms of accessibility. Use twitchuck.com to do a friend list cleanin, sadly off the top of my head i am not sure if ya gotta follow the people that follow ya. i dont think so. hth and tc

  • Matej

    Sorry for asking on here but does anyone know if there’s any plugin, script or widget that can show all the latest tweets about particular topic, word more precisely like ‘ google ‘ for example ..

    Not just from one user, from whole tweetsphere. I’m searching for 2 days already ahh …

  • Accrete Web Solutions

    Quote:
    “Andy Beal on August 11th, 2009 3:51 pm About 11,000 followers and using gri.ms (my own shortener) I get about a 9% click through rate.

    Keep in mind Daniel, retweets skew everything. ;-(”

    That’s what I was thinking too. You can’t really take the number of followers as a basis for doing the calcs as a percentage. You’d only get an idea of how many clicked the link.

  • Carissa

    Matej, you can do a word search at search.twitter.com and then put the results in an RSS feed, it’s not a widget but it gets the job done.

  • Chester

    Thanks for sharing this. I’ll wait for the results and find out if it will work well on my end.

  • haveuread

    interesting. i just started tweeting today kind of out of curiosity and tried this. got 4 followers but i got 8 clicks in 5 minutes. interesting

  • Gloson

    I have got about 3.7k followers. I tweeted this post and got about 20 clicks πŸ˜‰ .

    Hope this helps!

  • Mollt

    I have ~30,000 followers, and get anywhere from 50 – 150 clicks; the top end is a 0.5% click through.

  • Xpert Bloggers

    I got 56 clicks….

  • @spinchange

    I have between 873 followers and got 8 clicks. I usually get between 12-25 or so, with the occasional outlier upwards. Posted about 4:00am CST (2hours from the time of this comment) http://twitter.com/Spinchange/status/3262625725 -early in the AM here, yet.

  • Tom Bradshaw

    I follow alot of site’s twitter accounts and often click through to blog posts, it must make an impression.

  • Adam Baird

    I seem to get about 20 clicks per link I post according to bit.ly. Google Analytics shows similar numbers.

    With that said, IMO this is a futile enterprise. There really is no way to get any sort of an accurate statistic. People with more followers will have a lower clickthrough rate. The level of dedication of followers varies greatly among twitter users. If you mass follow to get your followers you won’t get many clicks on your links.

    Basically clickthrough rates will be all over the map.

  • Jeremiah Hoyet

    I’m going to agree with some of the others, CTR on Twitter is a bit sketchy. It depends on several factors, including how many of your followers happen to catch the link (considering that it could be lost in the noise very quickly).

    That said, I’ve been using bit.ly for a while and most of my links get between 1% & 2%.

  • odtaa

    I think that it is hard to predict the behaviour of Twitter users. From a number of posts I made, on a site I’m developing, of a crime writer’s conference, (murder is one of my hobbies), I got 56 hits as I was the first website with reviews of talkers.

    The prospective site has one follower, me, and I didn’t Tweet it.

    I’ve also having strange hits, for example making a joke, which had Doc Martens in the title, (Doc Martens are the boot of choice for English skinheads), I got a number of hits from very right wing groups I would not like top meet in the daylight, never mind a dark alley.

    I think the thing about Twitter is getting the information out first. There appear to be a lot of people, who sensibly, monitor key words. If you are one of the first with the news you’ll get the hits.

    One emphasis is the importance of titles, of like me you’re using one of the WordPress plugins to promote your work.

  • Keith Dawson

    I didn’t quite follow the protocol you outlined — I tweeted a URL on one of my sites, then counted log hits after 4 hours. 60 followers, 28 unique visitors. It’s a more or less random page out of many hundreds on the site so it’s likely that all of those visits resulted from the tweet.

  • Keith Dawson

    Oh, an addendum that may matter: the tweet contained a currently popular hashtag (#oldontheinternet), so it was probably seen by a larger number than my follower count would imply.

  • Boerne Search

    I feel bad, i’m only at 1.47% πŸ™

    Kane

  • Web Marketing Tips

    I was aware that I am getting very good traffic from Twitter but never able to see them in figures. I think this will help me to create my report.

    I am going to use this one in the report day.

  • Jacob Share

    Aside from retweets, you also need to take into account that some clicks are from bots and also that people are online at different times of day. That said, if enough people participate, we should be able to compensate for the latter.

    I have about 6K followers. A typical tweet at high-traffic time will get around 30-40 clicks, before retweets.

  • Wesley Craig Green

    I have about 2,300 followers but when I send out a tweet regarding a new post on my blog, I average about 7 clickthroughs.

    While this is a bummer, I think part of the reason why the clickthrough rate is so low is the sheer number of tweets people have to go through on a regular basis. This is especially true if you haven’t checked your Twitter account for a day or so.

    While I do feel Twitter can be a useful tool, I wonder if it is more effective as a brand marketing tool than a blog marketing tool.

    Wesley Craig Green
    The Geek Entrepreneur

  • Leila

    I have few followers, only 19, but I get about 10 unique clicks for my blog posts.

  • Jonathan Rivera

    My account is geared towards REALTORs on social media.

    I have about 2,700 followers. After two months of testing using budurl I found that I got an average of 25 clicks per link when I tweeted 3 times per day.

    When I had something that got retweeted I generally got more. My average on RT’s was 50-75 clicks which didn’t happen too often.

    In some extreme cases I was able to get 100+ with multiple RT’s.
    I have most of the data, so if you’d like to chat and see how I can help you just email me.

  • DemoGeek

    I tweeted about “10 most important things to do with your new iPhone” and I’ve got 56 click-throughs on the past 3 days. not too bad I think given the fact I have only <200 followers πŸ™

    You can follow me @Askar

  • Alice Stars

    This doesn’t actually work. If you create a link in bit.ly, tweet it, then see how many clicks bit.ly reports, the reported clicks are not people actually clicking over to the webpage. Bit.ly and most url shortening programs count “clicks” that are not real clicks, so as bit.ly previews to see what the link is without actually clicking it and also spiders, etc…..

  • WebpageLottery

    I don’t have many followers(about 200), but I get about 30 clicks from twitter everyday. I guess those people click to my site thru the search results.

  • Ben

    Hi,

    Just wondering; how is everyone measuring their CTR? Is it total amount of followers, or the amount of followers online at that time?

    There is a tool to tell you how many people are online at any one time; http://www.twitteranalyzer.com.

    This should help determine a much more accurate CTR

    I hope this helps πŸ™‚

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