4 Ways to Overcome the “Nobody’s Reading My Blog” Blues

By Guest Author

This is a guest post by Jennifer Brown Banks . If you want to guest post on this blog, check out the guidelines here.

Blogs are a great way to brand your business and create a buzz about personal and professional agendas.

But, let’s face it; the R.O.I. (return on investment) can be a bit low in the beginning.

In my many years as a professional writer and relationship columnist, I’ve started several, gotten frustrated, lost the momentum, and decided to move on to bigger and better things. Then I would visit other sites, love the energy, read the success stories of how Blogs were turned to book deals, and well, have since reconsidered.

After all, it’s a woman’s prerogative to change her mind. Right?

Here’s the problem: because I enjoyed a pretty good “following” as a relationship columnist and feature writer, I expected to have as much traffic on my site as Chicago’s Eisenhower Expressway during rush hour! Wrong.

I would devote hours to choosing a hot topic, penning my thoughts, finding the perfect graphics, and see 0 “comments” posted for all my efforts.

This happened for several consecutive months. I started to call it quits, but much like a romantic relationship, I felt I was too far in to throw in the towel.

There would be nothing to show for my sweat equity.

So the strategist in me decided to work smarter, not harder this time.

I started visiting other sites with a mission. I wanted to know what was out there, how it compared to my online journal, and essentially what worked and what didn’t as a reader.

Here’s what I discovered and you will too. Even Blogs that have huge followings rarely have a lot of comments posted. Readers either don’t take the time to post their thoughts, don’t know how to register their comments, or don’t recognize the importance of their input.

In fact, the only way I knew folks were even reading my work is that my friends would call me on the phone or send Emails to tell me how much they enjoyed my posts. Go figure.

So, the next time you suffer from a bout of the “nobody’s reading my Blog blues” here are a few things to keep in mind.

1. Recognize that success doesn’t come overnight. Blogging, even more so than any other form of writing, requires a lot of time and patience before it begins to bloom and take off.

2. Know that numbers can sometimes be deceiving. Have you ever gone on a diet? Most folks who have can tell you that the scale sometimes will show the same weight even though you’ve lost inches and your clothes are baggier. Pay less attention to the numbers and more attention to the needs of your readers.

3. Write with the right purpose. Rather than penning your way to popularity, use your adventures or misadventures in Blogging to become a better story teller, or to write tighter, or to develop ideas for editorial pieces. No writing done well is ever truly wasted!

4. Don’t get bogged in the Blog. Work on other projects that provide immediate gratification. Write a poem, do research, say hi to your Facebook friends. Like all areas in life, balance is important.

Follow these four tips and even if you don’t “win friends and influence people” your blogging blues might make you a hit song writer or the next American Idol!

You just never know where space travels can take you.

About the Author: Jennifer Brown Banks is a veteran freelance writer, columnist, and editor. You can read more from here on her blog: Pen and Prosper.



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50 Responses to “4 Ways to Overcome the “Nobody’s Reading My Blog” Blues”

  • Adrienne

    The number of comments isn’t important to me right now. I just started plus I’m still working on my format so it’s probably best that I don’t have a lot of comments.

    You’re right you have to give it time especially if you’re not doing anything to get your blog noticed.

  • Andrew @ Blogging Guide

    Took me ages to start getting a decent following and people to comment on my blogs.

    I know it is stated everywhere but it does work…

    Comment on other blogs and guest post. That’s what works for me.

    Andrew

  • Terrence

    For me, I knew that it will be a long journey for me in blogging since I’m freshly started appearing in the community of blogger-sphere. It is even harder if your niche is more complex for others to understand as it is meant for specific readers or visitor only. And even more difficult to make it into a profitable niche which brings a common benefit for survival; ‘to buy a bowl of rice’…

    Thank you for sharing…I do need a lot to learn from pros…

  • GetBrowser

    Thanks for your sharing. But if we are ready to put it into practice, we may find it difficult indeed. So, it is easier said than done.

  • Keith Davis

    Hi jennifer
    Great name “Blog Blues”.
    When you don’t have any comments on a post that has taken you forever to write… it’s easy to get the blog blues.

    All your suggestions are great and the one about being patient is so important.
    It takes time for a blog to become established.

    If you want to get things moving, my advice is to get out there and become involved in the blogosphere.
    Gets you noticed and you will learn so much reading other blogs.

  • Mike Anderson

    Great post. I too have suffered from not getting “the numbers” I’ve wanted. I’ve started and stopped writing several times, but like you, I decided to do more research, learn what others are doing to be successful, and simply not giving up.

    I started by reading Daniel’s book offered here “Make Money Blogging”.

    Thanks for your thoughts!

    Mike

  • BloggerDaily

    This my earliest mistake when I started to do blogging seriously. I often ask myself the question – where are the readers?

    Believe me if you’re success to manage this, the readers a.k.a traffic matters will come in hand =)

  • Fazreen

    For me, I can’t simply measure blog success with comment numbers..there are more points to be considered. However, large comment number can motivate us to write more.

  • Susan Johnston

    Another way to handle this would be to start promoting your blog once you have at least 10-20 posts in your archives. You could comment on other blogs, post on Twitter or Facebook, and include your blog in your email signature. Eventually, you’ll beat the “nobody’s reading my blog blues” because that will no longer be the case.

  • El Sheila

    Thanks for this post! At least i know I’m not alone..:)

    Cheers
    Sheila

  • Shari Weiss

    Hey, Jennifer,
    “Obviously” you “forgot” #5 tip . . . and that is to Guest Post as Andrew first noted above.
    -)
    You are very correct when you note that continuing a blog definitely hones your own writing skills and that, in and of itself, can bring a great deal of pleasure to many people.

    Like you, though, many of my friends [onlline and off] don’t “know better” and send me emails rather than comments on the blog posts.
    🙁
    That being said, I think that those of us who read and comment would indeed get tired of reading the “Great Post” and “Loved your ideas” with nothing “new” added to the conversation.

    I suppose that that is the “trade off,” and we can feel good about any comments . . . I know I feel better about those emails just because I wrote that sentence
    🙂
    Take care all of you who are blogging like me . . . and who may read long comments.
    🙂

  • Evelyn

    I’ve been guilted into leaving a comment. 🙂 Seriously, people don’t realize just how important comments are! I’ve noticed, since linking to Facebook, people leave comments on Facebook more readily than on the blog. I guess if they’re on Facebook they’re already in the mood to “talk.”

  • Melanie Kissell

    I just wish there was a little more reciprocity in the blogoshpere. I know it’s good practice to comment on other people’s blogs and I’m a person who really enjoys reading what others have to say. I spend a fair amount of time each week reading some outstanding writing and leaving comments on posts (like this one!) that truly add value to people’s lives.

    Tip #4 really resonated with me. A few months ago I was invited to write newsletter articles and biz tips for a website called Natural Baby Pros. It’s the perfect opportunity for me to direct readers back to my blog. The website owner needs content, I LOVE writing, so it’s a win-win situation for both of us. And in doing so, I don’t get “bogged in the blog”.

  • Digital Flower

    Sometime asking a question in your post will get people to comment. Also make it easy for them to comment (word verification). I know personally I don’ like to comment on comment moderated blogs.

  • Chinedu

    My blog is just a month old, most times, after putting up new posts without any comment, I ask myself if people are actually visiting my blog, or I’m just wasting my money on web hosting. But thanks to this post cuz it has given me hope. Now I know that patience is what I really need.

  • Sue

    Don’t let comment numbers rule your world. There are far too many shy (and/or inept) readers out there willing to comment. A better gauge of your success can be how many hits your blog receives, and how long people spend on your blog. My comments are less than 1% of the hits I get daily. And if you’re chasing numbers, it’s evident in your posts. Keep it real, and the following will come to you.

  • Randal

    Writing a poem provides immediate gratification? Not if you’re looking for feedback! Same story as blog post, only worse. Who reads poetry these days? (Asks one who writes it.) Might substitute a different item for that one. 🙂

  • Surgery Houston

    Vodka?

  • dreamer

    Great info. people expect to see results right away sometimes you need to give it time. I usually don’t even follow stats in the first months. I focus more on adding articles then clicks 🙂

  • Blogging Tips

    Totally agree ! Success don’t come overnight.It requires a lot of patience

  • Jennifer Brown Banks

    Thanks for all of the insightful and much needed feedback on my guest post!

    Like with all other things, I learn more as I go along, through trial and error.

    I hope you’ll visit my blog in the future. And of course, leave a comment.:-)

  • scheng1

    Actually one appreciative reader is better than 1,000 who just drop by and stay for 10 seconds.

  • johanna02

    Your experience as a blogger will serve as inspiration for those who are interested to venture into blogging too. Yes, i agree that success doesn’t happen overnight, because if it happens with just a wink, you are born so lucky! It takes patience and perseverance to achieve once goal, the more you strive the more chances of aiming your goal. Thanks for sharing for the tips in the “bloggers’ world”, i’m sure this could help.

  • Archan Mehta

    Thanks for writing this post. Interesting.

    I think it is important to keep on trying. And persisting in your work.

    Maybe there are people who read your blog, but just don’t have the time to leave comments. They may have other work/life priorities.

    Or, maybe there are a lot of people too shy to comment: I am not one of them, so what? We should still consider that possibility.

    Personally, I don’t have a blog, but I enjoy reading the blogs of other people. And sometimes, I even leave comments. Cheerio.

  • steve

    I’m in that state right now, after reading your post, i will keep on going, going and going! Thank you!

  • Julianna Ehido

    Thanks for sharing your experience. This could be an inspiration for all to those who are planning to be involved in the world of blogging.
    It really takes patience, hardwork and perseverance to achieve once goal. True that success doesn’t happens overnight… it takes time to gain it. But if you are persistent enough to reach the peak of sucess, then positive result is just a stone throw away.

  • Techie Blogger

    Nice tips Jennifer Brown
    These tips will obviously help me

    Qasim over from techiecore.com

  • Hans Hageman

    Just repeating “thank you.” The ups and downs can be strange to someone new to this space. You really don’t lose until you quit!

  • Debbie Schultz

    What a great post and great responses. You are probably preaching to the choir here, look at how many posts you got on this one, but all your tips are great. I think persistence is the most important. Just keeping doing it, you will be amazed at who reads your blog and what other things can happen when you are persistent.

  • Paula

    Being a brand new and first time blogger this is not only useful information, but timely! I was just wondering last night how can I get more people to not only read, but comment on my blog?

    I am also a new subscriber to Daily Blog Tips and find it to be a wonderful tool to have in my new venture.

    Thank you both for sharing your inishgt and knowledge in order to make an easier path for those coming up behind you.

    Have a wonderful day, keep reading Daily Blog Tips and happy blogging everyone!

  • Kiesha @ WeBlogBetter

    I’ve got an American Idol hit right here:
    “You’re blog’s going down… you’re blog’s going down…feelin like a fool cause my stats on the ground… readers’ eyes cross-sideways lookin like some fools…I slipped on babydrool… and my stats on the ground…”

    I’m sorry, you opened the door for this one… 🙂

  • Jennifer Brown Banks

    Dear Randal, (A.K.A #17)

    Thanks for your comments, dear. But I beg to differ. I’m a poet as well. Many folks dig poetry these days.
    And a man who writes it…well let’s just same it’s a good thing.:-)

    If you do a Google search online, in fact, you’ll find a lot of online communities, bulletin boards, and organizations devoted to verse.

    Keep writing and keep moving forward.

  • Paul Smith

    That’s a great stuff Jennifer! Yeah success don’t come in one day. Might be more comments will encourage us to keep going and write more stuffs.

  • highnurse

    thanks .the patience is very important to successful work.

  • Tom – marketing tips

    Thanks for sharing these tips.I have several blogs that I work on and in the beginning I expected to see hundreds of visitors per day to a fresh blog.Will not happen.As you pointed out, just keep going and success will follow eventually.

  • Mandy Lehto

    Jennifer, thanks for sharing your experience, which really resonated with me. Coming from a world where you have authority and reinventing yourself, hoping some of the patina of the old world would stick. As you said, it ain’t necessarily so! But aside from patience, persistence and good old fashioned determination, it also makes you shift gears, doesn’t it, away from the self and towards the audience you’re serving. It’s not about you; its about your readers. I heard a great line today: ‘tell your audience a story that they’d want to repeat’. Give them valuable content. Consistently. I realized that it’s not about writing an article or a blog, but rather about building a community. That takes time. Thanks for your honest, witty, intelligent take on a subject close to many of our hearts. I’m looking forward to more!

  • Share Results Mark John

    Well, you can have the best writing in the world, but if nobody can find it, it’s not going to affect anyone. It’s like opening up a shop at the far end of a street with no lights, no sandwich board and no sign on the door. Without those things, nobody can find you, so all of the tools that we use to get traffic are extremely important. Combined with great, and relevant, content, it’s a winning combination. 🙂

  • sushie

    Thanks for writting this article.
    True, it is very hard to have people commenting on our posts, sometimes it is depressing to see that a blog has munch readers but very few comments!
    Patience patience! XD

  • Knowledge

    Great tips. Thank you SO much for writing this. It’s a great feeling to know that even though super popular blogs experience the same worries and concerns as us little guys. I love to write and this has fueled me to continue blogging even when I think no one is reading, or there are no comments.

    Once you stop worrying about those minor trifles, you can focus on maintaining great content even if your readers are too shy to share their voice in return.

  • Kyle Webs

    I’m not gonna lie, I skipped over all the rambling to the list…no offense, I usually always do because lack of time. Anyway, those are some great tips, thanks for the list!

    • Jennifer Brown Banks

      Kyle Webs,

      No offense taken. 🙂 In this fast paced world, many people skim materials quickly and zoom into what is most useful for them.
      Glad you liked the tips!

  • Pinoy @ How to blog

    Most bloggers do give up on their first 6 months of blogging, and that’s becasue of the #1 you stated. One more reason is they don’t make a plan, they just blog and hope they’ll succeed soon.

  • muhyar

    “Blogs are a great way to brand your business and create a buzz about personal and professional agendas” you encourage me to be the best, any way I agree with this post.

  • Vaghela

    Hi Jennifer Brown

    I can’t express my view in words because your blog is better and better good as compare to all another. You give me perfect method for writing blog and also give me write way for how I write books. I think my command on english language is not very good so that’s why some time I confused so give me some tips how I improve it.

    I hope you can understand my problem.

    Thanks & Regards,
    Vaghela

  • Desiree

    I started my blog about a month ago,and nobody has read it. I think the stuff that i write about just need to be bit more interesting. Even though i’ve had zero success so far i will keep blogging. Thanks for the yip ^_^

  • Paul

    Where do most people do your blogging? In terms of getting traffic, Blogger.com is worthless. Any others? It’s easy to just say “what’s the use?” when the counter never changes. I’ve had a Blogger blog for 3 months with TWO page views (and one of them I think was mine). That despite submitting it to 20+ search engines.

  • HP van Duuren

    Just as an experiment I would like to ask YOU to read this reply carefully and THINK about possible COMMENTS you possibly
    could write about this reply….,

    (O.K. and now for the actual reply)

    Once in a while I do have some (positive) feedback from readers
    Commenting on Blogposts, only I would like to see a lot more!

    (Especially more comments in languages (and with
    an alphabeth) that I can actually read :))

    Recently on an other blog I noticed how little encouragements – at the beginning of posts – to think about possible comments they could place in order to involve a reader more into reading a post.

    (That is exactly something that I was aiming for
    at the beginning of this reply also)

    An other thing that I discovered on a an other Blog was that
    they simply had a sub-heading reading ‘Discussion’ with a certain question for the readers. Combined with a short explaination how
    you can place your comment. Just an other encouragement I saw to simply make people more aware and communicate clearly that it’s possibly to give their feedback and that it is appriciated
    to GIVE their feedback.

    So now I am experimenting with these techniques
    and recently I put up these things in my posts and
    I wonder if this has a positive effect.

    DISCUSSION:

    ‘Are my Blogposts interesting enough
    to give me YOUR Feedback…?’

    GoAhead Check it out
    and Feel Free to read all my Blogs Posts and Go NUTS!!!! 🙂

    All the Best,
    To your Happy Blogging Inspiration,
    HP

  • alan savage

    The quickest way to get a blog audience is to paste in the link of your blog to facebook. That way, you have a ready audience of friends. You appeal to your facebook friends to spread the word about your blog. In only one month I had lots of people visiting but you need to realise that not all people leave a comment.

  • Liz

    This was a great article. You’re right, there comes a point where you kind of have to just sit back and try to enjoy the blogging process. It’s easy to get obsessed, especially when you’ve just started like m’self but i think it’s important not to loose focus and actually enjoy the writing process, once that is done you’ll at least have a satisfaction that is not externally driven or up kept

  • Jennifer Brown Banks

    Liz,

    Great observation and feedback. Thanks!

Comments are closed.