8 Tips to Optimize Adsense Units

By Daniel Scocco

Adsense is one of the most common revenue generators for blogs and websites. Usually you can drastically improve your click-through rate and overall earnings by positioning the ads wisely, by improving the content targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

  1. The three top performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Consider using those units if possible, but bear in mind that other formats might be more suitable for your website design.
  2. The most successful link color is blue. This fact is connected with the roots of the Internet where all major websites used to feature blue links.
  3. Apart from blue links you can also use a link color that matches the pattern of your website (i.e. If you use green links make the Adsense links of the same color).
  4. As a general rule of thumb, blend (no border, same background) your Adsense units if your website has a light color scheme and contrast (border, contrasting background) the units if you are using a dark color scheme
  5. If the ads are placed within the content you should avoid using borders while ad units outside of the content can use borders to call attention.
  6. If your website has mainly repeat visitors (like Forums) you can rotate the background color of the units to reduce ad blindness
  7. Consider removing the “Advertise on this site” message from your units. This can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” feature.
  8. Test, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine tune your Adsense units.


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51 Responses to “8 Tips to Optimize Adsense Units”

  • Lars-Christian

    Nothing too revolutionizing here, but definately some good pointers for those just starting to get into the AdSense game!

  • Thilak

    #8 should have been #1.. #7 plays a major role in blending!

  • Daniel

    True Thilak, i placed it in the last spot to give a meaning that after you are done optimizing you should test, see results and test some more.

  • JoeTech.com

    I’ve been experimenting but I’ll check out these tips and hopefully improve my CTR. Thanks

  • Mike Empuria

    And learn when to give up.

    I’ve spent a year on a site that doesn’t convert for adsense because there are no advertisers. Find another way to convert or find another site.

  • Daniel

    Mike, did you had good traffic on the site? There are some sites that specially difficult to convert on adsense, but most should be able to have decent earning if the traffic is there.

  • Mike Empuria

    Good point about the traffic. It’s not very good but neither is the CTR – I’ve just checked today’s figures and it’s 4%, and that’s high! All for $2.16.

  • Daniel

    4% CRT is very good, I think that most blogs stay between 1% and 5% (without intrusive ads).

  • egon

    Thanks for #7, I never even thought about that. It really makes the ads look cleaner.

  • Mark

    Nice information

  • Wakish

    One thing that i was not aware of was the part 7).
    I was always annoyed by this thinking that this cannot be reomved.
    So, thanks alot for this nice article!

    Yours,
    wakish

  • Brandon

    Great tips for new bloggers 🙂
    Thanks

  • Ryan

    Thank you for #7! I had no idea!

    As far as the blue link go, I am trying to keep from getting too much blue since I think it will be too confusing. Worth a try though!

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    Check out your new destination for outdoor education!

  • Chris @ Martial Development

    This is also the first time I heard #7 proposed. Has anyone actually measured the CTR effects of this change?

  • Referáty zemÄ›pis

    The most important tip is test, test, test!

  • BuyUsedWebsites.com

    These are some great tips. I was here about a month ago and I can report that these tips absolutely work. Keep up the good work.

  • Danny Gabriner

    Point number 8 is by far the most important thing to keep in mind. Testing is everything with AdSense, so make sure you are trying as many different styles as your traffic levels can accomodate.

    To do proper testing, you will probably want to have at least 2,000 page views per day. If you have under that, you want to simply make changes, and watch the results:
    http://www.dannygabriner.com/2008/08/05/testing-vs-changing/

  • Roni

    Very Well….. Thank’s

  • suman

    Thanks for the info…

  • Bang Kritikus

    Use link unit 728 x 15 leaderboard, that’s nice.

  • jim

    good tips dude ! you guys should check out at adsense411.com nice blogs about adsense big collections of articles !!

  • blogger

    Good tips! check out my tips if you get a chance

  • imran

    it is a very good site. all post is very helpful

  • InfoHelper

    Thanks for the simple yet valuable AdSense optimization tips.. I’m experimenting with different placements and color schemes and I appreciate the new ideas. Stop by my site (click on “InfoHelper” above) and see what you think of my ad layout if you’d like…

    -IH

  • Daily Good Tips

    I love test and test….I always test and test…but I think in this era many people have been knew google adsense and they will not want to click an ads because they know adsense is just ads.

  • Greg

    Daniel — Finding this post is timely, as I’m trying to work out the subject of split testing adsense. I’ve figured out how to test different ads at the same position on my blog, but I’m struggling with a resource for testing the same size ad at a different position.

    For instance, how do you test a 300×250 floated right vs floated left? In particular, using javascript. I’m using a caching plugin, so php scripts won’t be effective.

    Any advice you can offer would be appreciated.

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