A Different Strategy To Make Money Online
The majority of people use either Adsense or Affiliate Marketing to make money online because it is easy and cheap to setup. Most quit after a while because they’re too lazy to do it but there’s a smaller group of people that for one reason or another don’t fully identify with any of these methods and try to find another way. This post is for those people, it shows there’s in fact a different way and how to achieve it.
For me one of the problems I had with the traditional methods was that I just couldn’t stand doing all the hard work of generating traffic to my website, just to have visitors go away through a sly ad (and make $0.20 per click) or through an affiliate link.
A Strategy For Different People
I was not satisfied with these traditional methods so I set to find a strategy that allowed me to be open about making money but at the same time doing something valuable that truly helped people and felt more real to me. We are all different, why should we do the same things, the same way like everyone else?
What I found is a combination of methods that work for me and before I explain you what the strategy is I would just like to say that this strategy is not for everyone, it’s a different strategy for different people, it’s not better or worse, it just requires a different mindset then the one you’re probably used to.
After a lot of research I started learning about recurring revenue and information products such as step-by-step courses or other valuable content and suddenly it all made sense. I imagined a blog with plenty of free information about a niche and then a special part that people would pay to access. This special part would contain a course about a a specific topic in the niche plus a support system where people personally asked me questions and a forum to create a community feeling and increase the value.
Basically, I would sell a product (the course) and a service at the same time (the forum and the support) and use the blog and other marketing techniques to attract people.
I then figured out that a type of these websites already existed and had a name. They were called content-based membership websites, where members pay to get access to the content on a regular basis.
There are several advantages with content-based membership websites. For once, they allow you to completely focus on the content and the users, building a loyal community of members that are happy to pay you. Plus it’s a great way to make money because it gives you a stable and dependable income that feels like a real business and that’s a motivation factor.
1. Find a Topic That Takes a Long Time To Achieve or One Where There’s An Infinite Need For New Content
Let’s say the topic is for example Improving Your English Pronunciation. This is a good topic because it takes a long time to achieve and members have to practice and get directions regularly. Another good idea would be Photoshop Brushes, because there’s an infinite need for these files.
Some membership websites need more work to be sustained than others. Websites where there’s an infinite need for paid content are harder to maintain but have a longer membership life cycle. Websites like the one about Improving Your English Pronunciation can be setup with a time-limited course but then again, the membership life cycle will not be so long.
2. Build an E-Mail List of Interested People (Before Creating The Paid Content Itself!)
The best way to do this is by using a combination of marketing tactics like guest posting, blog commenting, forum posting and social media, all connecting to an e-mail opt-in list. You would use content marketing as the encompassing strategy and your blog as your marketing hub, creating free high quality content about your niche and posting it there.
For example, if your topic is Improve Your English Pronunciation, you can write free content about your niche which would be something around Learning English. Your blog is the the hub of all your free content and your e-mail list the way to communicate with your followers.
3. Create an Engaging Premium Section (The Paid Membership Of The Website)
The blog would harness all your free content but the premium section is where you would put all your paid content and other goodies. This can be anything, from step-by-step courses, forums, databases of files or any combination of them, such as a course, a forum and a support system.
Regardless of what your premium section consists, it has to be easy to use and comprehensive enough to be useful.
Also, you shouldn’t worry about completely creating the Premium section before opening the membership doors. Instead, you should just create the first part your members will see and then build the rest from there, using their feedback. For example, if your Premium section is a course, a good strategy is to create one month or so in advance and then build the rest while your members consume what you’ve already created.
4. Launch The Website
When the e-mail list is rocking with subscribers, the blog is full of activity (comments) and the basics of the Premium section is ready, it’s time to put a price tag on it and open doors to your Premium section. This phase is important but its success largely depends on the amount of followers you built in step 2 and your relationship with them.
The idea is to let everybody and their friends know that you’re going to offer something to the world and that they can benefit greatly from it.
5. Automate The Website
Once you have some members and everything is running, you’ll have to find a way to automate the marketing (affiliates, for example) and content delivery (using software). Some websites, like the ones based on a step-by-step course are easier to automate because they don’t need to be fed new content regularly.
The most important is that you keep new members coming, compensating for the members that leave.
Finally, like I said above, this strategy will not work with everyone because it requires a different mindset, but even if doesn’t fit you or your plans, it’s always good to know about new strategies.
Either way I would like to know what you think about this strategy so let me know about it in the comments.
About the Author: Peter Almeida is the founder of Buzzrain, the Membership Website Builder. If you don’t know what a Membership Website is you can read more about it in his free 40+ page e-book on How To Build A Profitable Membership Website.
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18 Responses to “A Different Strategy To Make Money Online”
Membership sites are one of the best ways to go when it comes to making money online. If you are an expert on a subject that has a lot of information, you should be able to setup a membership site where you can reasonably charge $20 per month for a great membership training site.
@Prudence – Exactly, plain old dedication is something that has been somewhat lost, nowadays. Just be 100% sure that all that hard work will get you results.
@Norma – Thank you for your feedback, Norma!
@Swamykant – Hello Swamykant! True, it’s a strategy for “different” people. 🙂
Good strategy but I believe it doesn’t suits for everyone.
Nice post and excellent points.
I plan to make a membership site myself this Fall once I have saved enough capital for it. Like any business you need recurring payments from the same customer in order to be profitable.
These can be made either by a monthly subscription program or by simply using up sells.
Your strategy is very good. I have a number of acquaintences who are already interested in developing a membership site – I will forward this blog post to them.
Interesting blog indeed I have already started to apply this strategy and will inform you the end results,I must say that it really needs you to devote time to do this,its bit of hard work but you know what they say hard work never kills anyone and what does not kill you,makes you strong.
@Tikyd – Micro-continuity programs like mentoring are great, they keep the value of the program high because of the scarcity effect and you can re-use the same content over again. I’ll have to explore them better because they really have a lot of potential.
@Daniel – Actually, this strategy doesn’t need a lot of traffic at all. You just need to get a list of interested people (something like 1000 subscribers works well in most niches).
This is a great post. Never really thought about not using adsense. This definitely is making me start to rethink my business strategy.
The number (1) Topic choice is probably one of the most important factor for blogs or websites.
Though, your method sounds quite interesting, for those who can manage it well, the simply fact remains that to achieve success(Especially financial success) with a blog or website, you need a ton of traffic(Most of which needs to be targeted traffic)..
thank you for the tips given on how to make money online using not only google adsense and affiliate marketing but getting solution to sturborn problem of willing buyers in form of information/content.
And also the importance of building a list of people with such problems waiting and willing to exchange cash for a solution to there problem.
I had learned about continuity programs. However, your article gave me some details about a particular way to do it. I would like to ask you what you think about microcontinuity programs.
Content is the way to go. Creating killer content that engages will always have people coming back for more.
A Website that just lunched this week offers a new way to do all the things listed above with your own free account. Use your Unique skills to make money online. It’s finally a website that can use all your connections you have made online for good. If I need a someone to pass out flyers for me I can select “General Labor” as a Skill (service) and put how much I am willing to pay. SideSkills.com will then show me all my first connection (friends), 2nd connections (friends of friends) who have that skill! From there select which people you want to Apply for the job! From people you trust! It’s a brand new way for online jobs. People just need to see how well it works. SideSkills.com
Thank you so much for the comments, my friends!
@Ibrahim – Thanks and good luck with your website 🙂
@Ranjith, @Jibran – I agree that it is not for everyone and I recognize that in the post but the being highly knowledgeable is certainly not a requirement.
@Himanshu – Exactly, and yet people continue to forget about it!
Grabbing those subscribers even before the paid stuff is important. We need to know that creating paid stuff and selling it takes its own sweet time. Having leads handy when your product is ready can work wonders for your business!
strategy is good but it need lots of expertise and other knowledge and for new comers it is not feasable
Ranjith (SR) | A light hearted talk
The strategy stated above is a very good one but it will be useful only for those who have a lot of patience and are highly knowledgable.
For those who want money with little effort, Adsense and other ad networks are the best choice.
Ibrahim K. Shafin
Whenever I find something ‘NEW STRATEGY’ written somewhere, I generally try to skip it because these are nothing but a waste of time. But I’m simply mistaken! This is a great post showing us more about membership sites. And yes, I like it.
Perhaps I will make this system my main revenue stream in my next blog. Thanks Peter for sharing the strategy and also thanks Daniel for creating the platform.
Looking forward for your next post…
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