Add a Footer to Your RSS Feed: 7 Practical Examples

By Steven Snell

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The bottom of your RSS feed is valuable real estate. Some bloggers use this space effectively and some choose not to use it at all. Many of your subscribers will not read all the way to the bottom of your feed, but for those that do you can add to the value of the post be utilizing this space.

Different bloggers use this area for a very wide variety of purposes. There is no right or wrong method, so try to find one that you think will enhance your feeds the most. Here are some real-world examples of what you can do with the bottom of your RSS feed.

1. Sell Ad Space

If you are trying to monetize your blog, consider selling ads at the bottom of your feed. John Chow is a goog example. Each of his RSS feeds includes sponsored links at the bottom (be careful with how many ads you insert on your feed, though). John is the master of monetizing a blog, and this idea is no exception. An alternative to selling ad space is to use your own affiliate links at the bottom of feeds.

2. Special Bonuses for Subscribers

One proven method for increasing subscribers is to give away something of value as a gift or bonus to subscribers. Chris Garrett uses the bottom of his feeds to provide a link to his bonus e-book download. This way the subscribers are able to see the link and download the e-book, but it is not visible on the blog itself.

3. Include Copyright Information

Plagiarism is a serious problem for a lot of bloggers. You can help to discourage others from stealing your content by including the copyright information at the bottom of your feeds. If another blogger scrapes your feed your copyright info will show up on their blog (so be sure to include a link to your blog along with the copyright). This strategy is used by Daniel here at Daily Blog Tips.

4. Links to Other Articles on Your Blog

Your RSS subscribers are most likely interested in many of the other articles available on your blog; however, they’ve probably missed several of them. One method used by a lot of bloggers, including me on my own blog, is to use the bottom of feeds for linking to other posts that may interest subscribers. This may help to increase the number of subscribers that click through to your blog.

5. Provide Additional Author Information

Building credibility with your readers and helping them to feel more connected to you is critical if you want to build a large and responsive subscriber base. Andy Beard includes a picture of himself and some very brief information about his blog. This is an interesting idea that not many people are doing yet. Andy also includes links to other posts on his blog at the bottom of the feed (once again, be careful with how much information you insert, you do not want to clutter the RSS feed).

6. FeedBurner Ads

If you are a FeedBurner user you have the option of placing pay-per-click ads at the bottom of your feeds. The FeedBurner ad program is similar to other leading PPC programs like Google AdSense. Andy Beal of Marketing Pilgrim uses FeedBurner ads.

7. Contest Information

Contests are very popular right now among bloggers who are trying to gain some publicity and grow their subscriber base. One method is to run a contest that involves placing information at the bottom of your RSS feed that can be used by subscribers to win the contest. David Culpepper of PureBlogging recently ran a contest like this.

To see these examples in action you can subscribe to any of the blogs mentioned here.

Now that you have some examples of what you can do with the bottom of your feeds the next question you may be asking is…

How Do I Get Content to Appear at the Bottom of My Feeds?

WordPress users have a few different plugins to choose from. The options include:

Use any of these plugins to enhance your RSS feeds and make them more effective.



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47 Responses to “Add a Footer to Your RSS Feed: 7 Practical Examples”

  • kavita

    Thanks so much for all the useful information.I am new to blogging and keep learning everyday:) I will try and put this information to use. I kept seeing blogs by other people and saw the copyright message at the end,kept wondering…..so this was a Eureka moment…lol thanks again!

  • zillion

    I put several feed files in my site, and submit it on many sites, but the index amount in Google for my site is small too. why?

  • منتديات حصه

    Very Interesting indeed. I’ve noticed that on a couple of occasions that I get “comments” from some strange website.
    Not my exact words, but it says pretty much what I posted.

    Then it appears on the blog post like the 27th, 31st comment on this post.

    What you say about the copyright thing I believe is GREAT

  • Tempe DUI defense attorneys

    Some great tips on how to utilize the rss fees on our blogs. I will experiment with this. Fact, I need to add some to some of my blogs. The feed burner ads look like a good idea too. ty! I’ll save your site link.

  • Asep

    Wow…thanks for your information. Now, I am knowing that rss feed has a lot of advantages, may be i can get much money tomorrow. Thanks

  • Asep

    Wow…thanks for your information. I am knowing that rss feed has a lot of advantages, may be i can get much money tomorrow. Thanks

  • Shafar

    Great information! 🙂

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