Add an Email Subscription Form Below Your Posts

By Daniel Scocco

I believe I was one of the first people to recommend displaying an RSS icon below single posts, and now pretty much all blogs do that.

It is a logical thing after all. Often times visitors will come to your site via search engines or via referral links, and they will just read the article they are looking for and move on (probably missing the RSS icons you have on the header or on top of the sidebar). If you place a message at the bottom of each post, encouraging visitors to subscribe, you might capture their attention and convince them to grab your feed.

What about email subscription forms though? Could they work as efficiently on the bottom of single posts? I had a feeling that they could, and I decided to test it out on my blogs. The results were pretty amazing.

The Numbers Without the Form

The first thing I did was to write down the numbers that Feedburner provides. I basically tracked the number of email subscribers on my three blogs, for four consecutive Mondays (four weeks were used because that was the longest period that I could obtain the breakdown for email subscribers).

DailyBits.com

  • Monday of July 07 = 109 email subscribers
  • Monday of July 14 = 112 email subscribers (+3)
  • Monday of July 21 = 112 email subscribers (+0)
  • Monday of July 28 = 114 email subscribers (+1)

As you can see the average weekly increase of email subscriber was 1,3.

DailyBlogTips.com

  • Monday of July 07 = 932 email subscribers
  • Monday of July 14 = 950 email subscribers (+18)
  • Monday of July 21 = 966 email subscribers (+16)
  • Monday of July 28 = 979 email subscribers (+13)

On this second case the average weekly gain of email subscribers was 15,6.

DailyWritingTips.com

  • Monday of July 07 = 4986 email subscribers
  • Monday of July 14 = 5040 email subscribers (+54)
  • Monday of July 21 = 5129 email subscribers (+89)
  • Monday of July 28 = 5153 email subscribers (+24)

For the third blog the average weekly gain of email subscribers was 55,6.

The Numbers With the Subscription Form

After writing those numbers down I inserted a simple email subscription below every single post. I also included a small message explaining to the visitor that they could subscribe for free, and that we would keep sending related tips to their email inbox. You can see the form live below this post as well. Here is how the numbers behaved on the following weeks.

DailyBits.com

  • Monday of July 28 = 114 email subscribers
  • Monday of August 11 = 119 email subscribers (+5)
  • Monday of August 18 = 122 email subscribers (+3)
  • Monday of August 25 = 125 email subscribers (+3)

The previous average gain was 1,3, and after I inserted the form it jumped to 3,6.

DailyBlogTips.com

  • Monday of July 28 = 979 email subscribers
  • Monday of August 11 = 1025 email subscribers (+46)
  • Monday of August 18 = 1050 email subscribers (+25)
  • Monday of August 25 = 1084 email subscribers (+34)

Without the form this blog was getting, on average, 15,6 new email subscribers every week. After I inserted the form the number more than doubled to 35.

DailyWritingTips.com

  • Monday of July 28 = 5153 email subscribers
  • Monday of August 11 = 5245 email subscribers (+92)
  • Monday of August 18 = 5310 email subscribers (+65)
  • Monday of August 25 = 5373 email subscribers (+83)

On the third case I noticed a big jump as well. The previous average was 55,6, and after the insertion of the subscription form it jumped to 80.

Conclusion

I think the results are pretty clear. By simply adding an email subscription form below each of your posts you could reap many more email subscribers. Consider Daily Blog Tips for example. Without the form, in 6 months, I would have 374 new email subscribers. Using the form, however, this number would jump to 840 subscribers.

Obviously the effectiveness of this technique will depend on a couple of factors. Tech oriented websites might see smaller results, while blogs with a more varied audience will see better results because those visitors are more likely to subscribe via email (as opposed to RSS feeds).

The styling the overall layout might have an impact also. If the bottom of your articles is cluttered with all kinds of badges, links, social bookmarking icons and the like, the email form might get lost among those and not be effective. If you have a clear design, however, it will be easier to make visitors notice.

Regardless of those variations, I think it is definitely worth a try.



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63 Responses to “Add an Email Subscription Form Below Your Posts”

  • UK Services

    A very useful post, as I think the number of responses indicates. I agree, it is wirth a try.

    BB

  • Sean M Kelly

    Hi Daniel

    Is there a way to add the email subscription to all posts automatically – maybe a plugin? So I dont have to add the html to the bottom of every post?

    thanks and great article
    Sean

  • medyum

    Great post and a good experiment to make.I am going to try that now however i think i have a problem with my subscription feed.

  • Sean Davis

    Thanks for this article… it motivated me to do some work that I have been putting off. For all of you that use the Thesis theme, you may have noticed that when you put something after the post using the openhook plugin, that it will also show after the post excerpts on your homepage (if you’re using them… not the teasers).

    Because of that, I just left it empty after my posts… though I didn’t want to. I just spent the last 2 hours figuring out a way to make it happen, thanks to this article.

    Much thanks!

  • ayman

    Congrats On The Success!

  • Max

    Is there a way to create text based sucscription form?

  • BibleSEO

    Nice post…v informative…thanks.

  • da bishop

    Well, yeah. The issue is this:

    Platforms are like languages, people don’t like learning them. They’re a whole culture.

    RSS is a relatively new technology. Most people don’t know what it is, and out of sight, out of mind. Email as a platform is one of the few IT tasks that people are comfortable with at the moment. MS office is another, The browser is another. By platform, I’m really referring to any application which can parse a data type.

    RSS is not a consumer format, consumers are n00bs, by and large. I think that RSS is a great syndication format, but a bad consumer subscription format. Email is much more commonly understood.

    Email is a great format, really, it may eclipse or possibly converge with the browser in the distant future.

  • MWERANGI, Iddy

    Such great observation! i cant say much, anyone with an idea how to implement this I would like to try asap
    <<<Mwerangi

  • Mike

    I just configured feedburner and added the HTML code to the top of my comments.php file. I modified it to not say “Subscribe” but to “Get Updates” and indicated it was free. Thanks for giving me some direction (plus comments above!). Best blog I have ever subscribed to!

  • Peter

    Think globally act locally

  • delords

    Great Tips

    I love the article.

  • youtube

    Seems like a good idea. I have a small notice that tells people to subscribe.

    No clue how efficient it is. My subscribers just seem to be the same

  • nick

    Thanks for the tip. Since I don’t have my own server the html doesn’t work for me. I keep getting errors so I came up with this alternative solution.

    What I did was get a screen shot of a signup form, (just the part where you enter the email address and subscribe button) then just link that image to my Feeburner Subscription Link Code. Whoala! I now have what you have without installing wordpress on a server. One day I will set it up the right way. For now, this works for me.

    what i need to do now is modify ALL of my previous posts, at least the most popular ones, with this new data.

    check it out at, http://theolotech.com

    Thanks!

    NickG@TheoloTech.com

  • kReEsTaL

    Very good tip indeed! I never thought the email subscription form could interest anyone, but since I almost never displayed it, it was absurd ^^;

    So I’m giving it a new try (you can see it in action in my blog post linked above). Let’s see if it catches my readers’ attention.

  • bagus

    this is a great tips..thanks..
    I’ll try it in my blog…never thought about it lol

  • Teens make money online

    This advise will just make my blog look messy! I think people will subscribe who wants to read my blog regularly, you don’t have to put it everywhere!

  • Rome

    Hi Daniel, another amazing tip. I think this will be done by all the blogs in the near future 🙂

  • Bcarter

    Too bad I’m not familiar with writing WP plugins. If anyone knows how, this would be a great idea for one.

  • Kat

    Great post!

    I’d like to know if you’ve coded this in to automatically sho on each post, or if you manually copy/paste it for each post?

    Thanks.

  • Saeed

    Thank you very much for the excellent article, Daniel. It worked like a charm for my blog. 🙂

  • axioblogger

    I already had that when I started my blog. But mine wasn’t an input text box. It is an image of email subscription. But if you click on it, it will lead you to subscribe to my post by email.

    I will try the this input box.

  • Angel Cuala

    Great stats, Daniel. I am using the wording method since day one and I think it works for me.

    I believe that using an invitation sentence at the end of each post is more personal. In addition, I had the word FREE with all capital letters and bold font to emphasize that it will not cost anything to them.

    Sometimes, subscribers to-be are afraid to subscribe thinking they have to pay especially the first timers.

    Thanks!

  • Laura Christianson

    I put an invitation to subscribe to my ezine at the bottom of each post on my exploringadoptionblog.com, and it is very effective. Hadn’t thought of putting a box for e-mail subscribers there, too. I’m going to try it on both my blogs.

    Laura Christianson
    co-founder, HeBlogsSheBlogs.com

  • Jacob from JobMob

    All I’ll say is, Thank You Rome 🙂

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