Adsense Competitive Ad Filter

By Daniel Scocco

In the past we have already covered how to improve Adsense targeting, how to optimize Adsense units and what are the best positions to place your ads. Another feature that you can use to improve your overall earnings is the Competitive Ad Filter.

Google AdSense provides the functionality to block specific ads from appearing on your pages. Although Google ads are highly targeted to the content of your page, there may be situations in which you don’t want to display particular advertisements -­ for example, you may wish to block ads leading to competitors’ sites.

While Google defends that the Competitive Ad Filter could be used to avoid links to competitor sites you should be more concerned with smart pricing techniques from arbitrage sites. Those sites bid as low as $0.01 for clicks, reducing drastically your earning potential.

In order to block URLs you need to log into your Adsense account, click on the Adsense Setup tab and then click on Competitive Ad Filter. If you are not sure about what URLs to block you can check site, they keep updated lists of arbitrage sites.


35 Responses to “Adsense Competitive Ad Filter”

  • egon

    Yes Adsblacklist is great, but sadly they only generate 200 sites. There are many more that drastically bring down your CPC earnings. Even with only 200 I still noticed an increase in earning after using them.

  • Ramanathan

    Another idea is to right click ads and copy the link location. paste it somewhere like Notepad and extract the URL of the advertiser. Paste it in the address bar and visit the site. If the site seems to be active and genuine then you can leave it, otherwise block it.

    I read this idea somewhere. Not mine.

  • Daniel

    egon, if I am not wrong the Ad Filter only supports 200 blocked sites also.

    Ramanathan, good point, specially because if you click on your ads to see where they point you might get in trouble with Google.

  • Ramanathan

    yes Dani, thats why we shd right click. BTW, I have installed a greasemonkey script to avoid our own clicks. Pretty useful.

  • Alex

    I use AdsBlackList. Do you know of any other MFA blocking services?

  • Jack

    But surely an advantage of the filter is, say you are selling Gucci shoes on your site, you wouldn’t want to see Prada shoes advertised on your site.

  • egon

    Jack that’s the original point of the filtering but it seems that we’re being forced to use it for other, more useful purposes.

  • Ashish Mohta

    Daniel, can you make a post on how to use it.I just saw the site and its rather confusing.

  • egon

    Wow, it looks like they did change the site quite a bit, and it’s more confusing than it was before. I wonder why they did that.

    Side note: Ashish, I would recommend taking off the floating RSS logo on the left, it’s very unprofessional looking.

    Anyway, as far as how to use it now, just sign up for the account and as soon as you log on, click on “Generate List” at the top nav bar. Leave everything defualt except your website name and keywords. As far as the keywords go, enter the ones (that should be) in your meta keyword desription plus as many others as you can think of, then hit “Genenerate.”

    Copy the list to you competitive ad filter on Adsense.

  • Ashish Mohta

    Cool.Thanks for the guidance.

    About the rss Button, Actually been testing with it when i saw it being implemented on many other blogs.What would you recommend like where I should place it

  • Daniel

    Ashish, I am not quite a fan of floating buttons as well. You already have one on the top-right corner and one of the bottom of the pages, I think that is enough.

    Did you experience any rss boost with the floating one?

  • Ashish Mohta

    Actually Yes.Thats the reason I had been using it.I can find out where people clicks and When you are at the end of the post this floating button attracts them to still subscribe.

  • egon

    Well looking at your site at a glance, if I were you I would just keep it on the right where it is and take away the floating button, or change the layout slightly to where the sidebar is on the left. That’s just my opinion, so take it lightly. Check out mine, I have my RSS button kind of like yours, but my sidebar is on the left: Do you like that?

  • Ashish Mohta

    @egon: No worries, I am lite on that, I know you are suggesting things which you have experienced.

    I seen your site too and I understand, even mine has one on right side similar to yours and Yeah i do like it.But since i saw many people clicking the floating button , I though of keeping it.Guess I am experimenting with it.

    No offenses and thanks for your concern , I really liked the way you responded.

  • egon

    @Ashish: Whatever works for you you should stick with. I just know that in my field at least, the floating buttons would deter me from visiting a page. If you’ve noticed an increase in subscribers, then by all means do what works for you. Like you said, I was just making an educated suggestion based on my experience.

    @Daniel: Are you in Alaska or Hawaii?

  • Daniel

    egon, right now I am in Sao Paulo, Brazil.

  • egon

    Oh, awesome, Daniel. The WP clock was off so it was hard to tell. I would like to talk to you about your location sometime. You have my email from a previous conversation about your theme. Could you send me an email if you still have it?

  • Madhur Kapoor

    I tried blocking out certain sites using Adsblack list but still sometimes the CTR is quite low , any ideas about that .

  • Daniel

    Madhur, you could try to change the context of your ads (i.e. aim for better keywords). You can use section targeting for that, read it here:

  • Jason Drohn

    The AdsBlackList is a good trick, but a lot of bloggers actually experienced lower earnings as a result. There was a big to do about three months ago about it.

    I think I read about it on JohnTP. As a result, I took all of my competitive ads out and my earnings went up..

  • angie

    Based on my experience, I won’t block those MFA sites…
    Check my conversation with the owner of Adsblacklist at :

    Hope that helps….

  • Cancer

    Cool.Thanks for the guidance.

    About the rss Button, Actually been testing with it when i saw it being implemented on many other blogs.What would you recommend like where I should place it

  • Burak

    Nice tip, but generates only 200 sites and you have to register for that, is there any other sites that have a free and big list.?

  • competitive ad filter .net

    Please take a moment to check out a new site for tracking your competitive ad filter lists:

    You can also see the lists of others to see what sites similar to yours are banning. See lists of the most recently banned sites, and the most banned.



    hmm nothing change after i add the generate list from adblacklist. Any suggestion??

  • fauzan

    thanks for sharing d great software. but before, i only use the combustive ads filter provided by adsense. i will give my try on this software.


    thanks for the sware.. i’ll try later..

  • Bang Kritikus

    If we filter ads so fewer ads is in our blog

  • Vikram

    So, whats the final word, to DO or NOT to DO?
    I added like 50 sites in the filter, still no change.

  • justpartis

    oh..i got.thanks for guidance

  • Harsh Agrawal

    Thanks for the input and I started using it i can see my per click ad revenue has increased a lot…

  • Mark Johnson

    Wow, I never knew this before. I have always been utilizing competitive filter in my Google Adsense account but never realized that it can increase your eCPM. Many times I myself see unrelated ads pop one too many times. So, over the years, I have actually added over 10 websites in my filter. In the beginning, I used to get a lots of 1 cents to 10 cents pay, but now I only get 50cents to 2 dollar clicks. I always wondered why and now I know.

    You always learn something new everyday online.


  • JeannetteRamirez

    I just registered (for the most basic account) and I don’t understand how to use AdsBlackList. A tutorial I found on line said to click on My Account, and then add MY domain – but that button isn’t on my screen. I thought that perhaps this was because the filter feature isn’t available to basic account holders?
    There IS a button that says SUBMIT A SITE at the top, but I can’t tell if one is adding a URL to the blacklist as being low paying OR if that is now where one puts one’s OWN website. I don’t think I want to put my website up on the blacklist accidentally. PLEASE, someone put INSTRUCTIONS FOR USE. Just to clarify – I am a publisher of website content, and I am annoyed with advertisers who pay 5 or 10 cents for space on my (hard-earned) site.

Comments are closed.