Adsense Competitive Ad Filter

By Daniel Scocco - 0 minute read

In the past we have already covered how to improve Adsense targeting, how to optimize Adsense units and what are the best positions to place your ads. Another feature that you can use to improve your overall earnings is the Competitive Ad Filter.

Google AdSense provides the functionality to block specific ads from appearing on your pages. Although Google ads are highly targeted to the content of your page, there may be situations in which you don’t want to display particular advertisements -­ for example, you may wish to block ads leading to competitors’ sites.

While Google defends that the Competitive Ad Filter could be used to avoid links to competitor sites you should be more concerned with smart pricing techniques from arbitrage sites. Those sites bid as low as $0.01 for clicks, reducing drastically your earning potential.

In order to block URLs you need to log into your Adsense account, click on the Adsense Setup tab and then click on Competitive Ad Filter. If you are not sure about what URLs to block you can check site, they keep updated lists of arbitrage sites.

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35 Responses to “Adsense Competitive Ad Filter”

  • JeannetteRamirez

    I just registered (for the most basic account) and I don’t understand how to use AdsBlackList. A tutorial I found on line said to click on My Account, and then add MY domain – but that button isn’t on my screen. I thought that perhaps this was because the filter feature isn’t available to basic account holders?
    There IS a button that says SUBMIT A SITE at the top, but I can’t tell if one is adding a URL to the blacklist as being low paying OR if that is now where one puts one’s OWN website. I don’t think I want to put my website up on the blacklist accidentally. PLEASE, someone put INSTRUCTIONS FOR USE. Just to clarify – I am a publisher of website content, and I am annoyed with advertisers who pay 5 or 10 cents for space on my (hard-earned) site.

  • Mark Johnson

    Wow, I never knew this before. I have always been utilizing competitive filter in my Google Adsense account but never realized that it can increase your eCPM. Many times I myself see unrelated ads pop one too many times. So, over the years, I have actually added over 10 websites in my filter. In the beginning, I used to get a lots of 1 cents to 10 cents pay, but now I only get 50cents to 2 dollar clicks. I always wondered why and now I know.

    You always learn something new everyday online.


  • Harsh Agrawal

    Thanks for the input and I started using it i can see my per click ad revenue has increased a lot…

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