An Experiment: No More Guest Posts and a Focus on Quality

Daniel Scocco

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As some of you guys will remember, a couple of years ago I changed the direction of my business activities. Until 2010 all my income was coming from my blogs and websites, mostly from advertising, affiliate marketing and from selling my own products online.

That year I decided I wanted to move to software development. First of all because I was having a blast programming, which I started as a hobby. Second because I figured I would be able to tackle larger problems/projects writing software.

I spent most of 2011 and 2012 learning more about programming and working on the development of web and mobile apps. 2013 will follow along the same lines, as I have a couple of large/ambitious mobile projects to execute.

In other words, it was getting tough to keep updating this blog daily as I was spending most of my day coding and working on other areas of the business.

My initial solution was to reduce the frequency of updates slightly to four posts per week, and bring guest authors to fill the days I wasn’t able to write. It worked relatively well, as 2012 was a record year in terms of traffic, but I wasn’t happy with it.

Pretty much every week I would receive a couple of emails from readers who thought the guest posts had a different style and voice, arguing that they came to the site to read my stuff.

I thought about it and decided to run an experiment in 2013: I won’t be publishing guest posts anymore and will write all the posts myself (so be warned: you are stuck with my ramblings now!).

On top of that I will also focus on the quality of the posts and not on the quantity. In other words, I will only write when I have something to say. I won’t be running filler posts anymore.

Obviously the frequency of updates will fall (I am planning to write 1-2 posts per week), but at least you can be assured that whenever you come here you’ll find something worth while to read.

I am not sure if the traffic will increase or decrease with this change, but at least I’ll be proud of the content on the site. And despite spending most of my time coding these days, about 60% of my income still comes from my blogs and websites, so I am still in touch with Internet marketing and website promotion/monetization. In other words, stay tuned for some cool stuff in 2013!

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42 Responses to “An Experiment: No More Guest Posts and a Focus on Quality”

  • Niyi Adedeji

    Great move ,Great vision…. mobile is the future i feel you on the right track….but just like you said ..your blogs and internet marketing business should not be neglected (its like neglecting your first child because you have a new born)…Concerning the guest posts out right barnishing might not really be the key…i feel just like you would be focusing on quality of your owm post …1 Quality (with a capital Q)post now and then wouldnt hurt…you are always an inspiration ..sail on

  • Ammar Ali

    That’s great. I was thinking to write a guest post for you! But I’m too late.

    😀

    anyways, great move!

  • Bea Arthur

    Guest posting! can be promoted if the motive is collecting the opinion form masses. But proper evaluation and proofreading is must to avoid spamming and to get quality content.

  • Joseph Adediji

    Great Move Daniel,
    but I wont say no guest posts, rather accept quality guest posts from co-bloggers.
    I still have plans to guest post here, so saying no guest post is making me sick already.

  • Siya Mava

    I would not say it’s a great move. But I does makes sense from your point of view. And thank you for your educational newsletters.

    By the way, I sent you an email asking you a question. I understand you are probably busy. Please respond when you have time.

  • Car Guy

    Ah major burn….I had a few ideas I wanted to throw your way!!!!! Maybe we can call it something other than guest posting?

  • Daniel Scocco

    @Chris, yeah the “Daily” part worked for the first 4 years (I didn’t missed a day there!), but now it’s just the brand.

  • Daniel Scocco

    @chakravarthi, no in my case the main factor was the voice/quality of the content. Even because I never allowed guest posts from dubious sites or with optimized anchor texts.

  • Anastasia

    That’s a good decision. I never read guest posts because all of them are about the same stuff with titles like “N items to…” – 10 reasons to…”, “5 habits to…”, “7 ways to avoid…” and so on. But all of them are about the very same stuff. That’s why I don’t read Problogger anymore.

  • chakravarthi

    Hey Daniel, is it because Google said that it will start punishing the guest blogging sites? Does that have anything to do with this decision of yours?

  • SWH Energy

    I think it’s a very positive move Daniel. Some of your guest posters were good, but they were very few. You could also look at publishing some high-quality guest posts, along with your posts, occasionally.

    In one of my sites, I allow guest posts but due to bad quality of posts, I have restricted their number severely. I simply announced that I’ll only give no-follow links and their number came down automatically 🙂 I still don’t get many quality guest posts.

  • Farhan

    Well the guest posts on DBT are also great content but sometimes repetitive.

  • sapna

    Hi Daniel

    I think you are doing the right thing, will see posts written by you now.

    Thanks

    Sapna

  • Steve

    When you think about it – a blog is really supposed to be written by the blog owner. Link building and content development is what caused everyone to go crazy with the guest posts.

    Quality over quantity.

  • Stephanie

    Good idea. I don’t have time to read all the blogs I’m subscribed to anyway, and I’m always afraid I’m missing something when I don’t click on one. Fewer posts published probably means I’ll read more. : )

  • Chris Wilson

    Interesting decision for DAILY blog tips 😉

    In all seriousness I’d rather get 1 or 2 great tips a week than 5 mediocre ones, I wouldn’t completely stop the guest posts though as it is a great chance to help out some up and coming blogger. But that’s just me, ultimately it’s your party so do what you want!

  • Ehsan Ullah

    I must say great move Daniel. When I mentioned you in my post on top 10 bloggers to watch in 2013, one of the commentator was arguing that DBT has became a guest blogging and the author isn’t writing himself much, so there might be more people who thinks same.

  • Ferb

    Hi Daniel, keep up your great work and do what you love to do and I’d love to support on what you wanna do.

    Thanks – Ferb

  • aries

    Hi Daniel …
    This is a big step, make one quality content from ourselves is better and more mean than 100 quality content from other people
    I would say, your life is never flat. and I like it. 🙂

  • Vikas

    I love your posts. I found your blog in October 2012. I love to read your past posts. I try to read at least one post everyday from your category section. Waiting for more interesting posts in future.

  • Chiranjeev

    Hi Daniel,
    Great move, But guest posts are useful for getting Traffic for your Blog. Anyways, Good luck.

  • Matej

    That’s great to hear Daniel. Honestly I always skipped guest posts. I’m sure many are actually very good but I’m here to read your take on things.

  • Daniel Scocco

    @Greg, yeah guest posts can bring a lot of traffic if you use them well. My motivation is not traffic though, is mainly to give the site my own voice.

  • Sean King

    Aw man! Just as I wanted to submit my first guest post to you. That’s what I get for being a slacker.
    But this is awesome news overall for the site. Looking forward to what you have in store.

  • Netmaster123

    Excellent news, I usually leave your site as soon as I see that it is a blog post, I do come to read your thoughts, so thank you!

  • Slavko Desik

    Well done my friend!
    Can’t wait to read the content.

    Cheers

  • Tristan

    Great move. Your posts are by far the most interesting on the site here. All the others are general stuff written by blog-about-blogging people that have never had a successful blog that isn’t about blogging.

  • Greg

    Daniel – Good move, but guest posts do bring in traffic thru social media because authors share their guest post like crazy. Right?

    Anyways, glad you published mine in 2012 😉

  • Daniel Scocco

    @Darnell, once I set the voice where I want I might allow a guest post or too, as long as it fits and brings a lot of value to the table.

  • Darnell Jackson

    Makes sense.

    I’m doing the same thing.

    I just seen another blogger talk about how he doesn’t post until he has something meaningful to say. I think it was ChrisG

    This is where I’m against having a set post schedule it just leads to a diluted watered down blog.

    One consideration in the future.
    Instead of banning all guests posts consider a handful of recurring contributors. This could be the best fit after all.

    Thanks for sharing.

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