Beginner’s Guide to Conversion Optimization

By Daniel Scocco

If you selling something on your website (either directly or as an affiliate), you have basically two routes to increase your earnings: a) increase your traffic, or b) increase your conversion rate.

Most people focus on the former, but the latter is often easier to improve, and can yield results in a shorter period of time.

If you want to understand how you can optimize your own conversion rate you should check a guide a came across today, titled A Beginner’s Guide to Successful Conversion. Here’s the part where it defines some important terms:

Conversion Rate: The quantity of successful conversions relative to the amount of casual visits. conversion rate = number of goal achievements / visits.
Impressions: The amount of times an advert is delivered (appears on a web page).
Click Through Rate (CTR): A way of measuring the success of an online ad campaign. click through rate = clicks on an ad / ad impressions. For example, a banner ad delivered 100 times (100 impressions) which receives one click has a CTR of 1%.
Conversion Funnel: A method used in analytics for determining a route taken through a given site. The funnel may begin with an ad or search system, continues through navigation and finally a completed conversion.
Goal: A desired result determined by those who manage a website. Google analytics provides tools for laying out funnels and goals, and measuring their effectiveness.
Conversion Rate Optimization (CRO): Analysis of conversion, failed conversion, and solving any problems encountered.

The rest of the guide covers funnels and goals in detail, how to increase your conversion rate, and how to perform A/B testing. Worth a read.



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9 Responses to “Beginner’s Guide to Conversion Optimization”

  • Jerrick

    that true..no matter how many impression and how many click.
    All people most concern is is conversion. They try to get more impression, click, traffic and the mission only one.
    Get conversion.

  • Lionel Bachmann @ Model Trains

    Thanks for this. The conversion rate for selling products is so low, so anything that can take a 1% conversion rate to 2% would easily double the profits without having to increase traffic.

  • Aaron Eden

    Conversion… is still a gray area that many businesses and strategists are trying to define. Thanks anyway for sharing the link to the beginner’s guide. I guess, numbers do lie and what good is a traffic if it won’t turn into signups..?

  • Louise Mandar

    Daniel,
    Thanks for this great resource. This is something all online businesses need to move forward.

    Most beginners tend to focus on getting traffic, which makes sense. But you should have an effective plan for them once they get to your site.

    Thanks for this. I will read and review my blog.
    Louise

  • Pranay Patel

    It could be more helpful for businesses developer and marketing people. Yes very true one and love to explore it through my blog and all stuff. This can help many marketers also. Thank you for sharing it.

  • sokun

    Great post, i really needed help in this area. I got tonnes of traffic before but little conversion.

  • Sean

    Looks interesting. This is something I work on endlessly in order to get the best conversions possible and I love reading anything I can! Love it! 🙂

  • Jamie Northrup

    Thanks for sharing, that was a good guide, the most important thing from it in my opinion is to make it easy for people to buy, so many times people struggle to figure out how they have to pay or order and item and that leads to frustration and less chance of a sale.

  • Tom

    Thx for the information on the guide. I’m going to read it this weekend since it looks like an article where I’ll need plenty of time to read over.

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