Bloggers Face-Off: Keith Dsouza vs. Ross McKillop

By Daniel Scocco

Tech blogs are the bread and butter of the blogosphere. Launching one is no guarantee of success, but if you manage to set yourself apart from the crowd, the returns are pretty good. Just consider that combined the two blogs that we are featuring today receive around 50,000 daily page views….

The first blog is Techie-Buzz.com, authored by Keith Dsouza. If you are interested in software, freeware utilities and Internet tips, make sure to subscribe to Keith’s blog.

SimpleHelp.net is our second blog. The man behind it is Ross McKillop, and he basically answers to all sorts of tech questions, making the blog a must read for people interested in tech tutorials and how-to articles.

Keith Dsouza
keith dsouza
Ross McKillop
ross-m
1. How many hours per day do you dedicate to the blog?
About 2-4 hours on a regular day and 6 hours on the weekends Depends on the day. Sometimes not at all, sometimes 16 hours. When I started out I did a string of 14 hour days for 3 or 4 straight months. Last month, I spent about 12 hours total working on my site
2. How many page views does your blog get daily?
The blog gets more than 15,000 page views everyday Around 35,000 page views per day
3. Do you make money with it? From what sources?
The monthly revenue is around $2.5K per month, its consistently growing every month. The revenue mostly comes from Google AdSense, Infolinks, Affiliate Programs, Direct Ad Sales and Sponsored Reviews Yes, my blogs are my sole source of income. I use AdSense, several CPM networks and a couple of affiliate products
4. How long did it take for you to reach 1,000 subscribers?
A pretty long time I must say, not that I noticed it initially, because most of the time I was focusing on increasing traffic, now I also concentrate on getting more regular readers to the blog I honestly don’t remember. Due to the type of site I have, the number of RSS subscribers has never been an accurate reflection of its popularity or traffic. 80% of my visitors come from Google searches.
5. Can you build a popular blog on a free WordPress theme?
Yes, as long as you customize it and make it unique along the way. Absolutely yes. As long as you customize it enough, use your own logo etc.
6. What is the biggest blogging mistake you did?
My biggest blogging mistake came in the initial lifespan of the blog, where I took a break for few months and did not concentrate on it, that period was the peek for bloggers, and many of my friends made it big, however I still regret it and have been working hard to nullify that mistake Not talking to bloggers in my own niche and paying too much attention to “pro bloggers”. I’ve since found the “pro bloggers” often provide very general information that doesn’t apply to all sites or topics, in fact some of their advance can actually hurt your site. Daily Blog Tips (obviously) and Copyblogger are two that I do read regularly though
7. Twitter is a distraction or a good promotional tool?
It’s a great promotional tool. On the other hand, I do find lots of post ideas from Twitter and also use it to communicate with others, overall I love the simplicity of the service Depends on the blog topic/niche. For me, total waste of time. I use it merely as a tool to chat with friends, not at all to promote my blog
8. Do you think AdSense makes a blog look unprofessional?
Yes, but it depends on placement of the ads, if placed improperly it turns out to be more intrusive to end users, AdSense ads are more likely to be clicked by search engine users and they should be targeted more at them If it’s the blog for a large corporation/well established company – yes it would be hugely unprofessional. If it’s your *own* blog, AdSense is totally acceptable
9. If you could give an advice for a novice blogger, what would it be?
Don’t worry if you can’t write on a day to day basis, blogging is all about relaxing and giving your best, mistakes do happen, but then without mistakes how would we learn? So stop worrying about less traffic and revenue, they are bound to grow someday It’s absolutely possible to make a living from blogging, but it won’t happen overnight. Pick a topic you’re interested in or you’ll find it more of a drag than any 9-5. Find friendly people in your niche and ask for advice. Try and find a topic that the ‘average’ person finds interesting
10. What is the best way to increase website traffic?
Organic traffic from search engines are the biggest traffic puller for all the top blogs, so concentrate on content, learn how to optimize your title and URLs for SEO, these matter pretty much, when Google or other search engines decide to show your blog on which position you sit at in search results Write as much content as possible. Because I have a “tutorial” site, I look for questions that people frequently ask (on message boards, Yahoo Answers, etc.) then write the answers to those questions. The more questions I answer, the more traffic I get. It is very much worth mentioning – my answer to this question does not apply to all blogs. Don’t write something just for the sake of writing. You might end out with a very boring site



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24 Responses to “Bloggers Face-Off: Keith Dsouza vs. Ross McKillop”

  • Peter

    Interesting read.. quite relevant to me..

    Funny about adsense… I make $2500-$3000 US a month (6 month old blog) promoting affiliate products on a tech blog but I’d be VERY lucky to get 1 click / day from adsense.

    Ross’s biggest mistake (talking to bloggers in my own niche) is one of the issues that I am trying to overcome.

    Peter

  • eGruve.com

    thanks for all the tips , everything helps and great job on your blogs

  • SEO Tips

    Another excellent face off. I loved the answers and there was some depth to the answers too which always helps.

    I am curious why Keith only makes $2.5k a month, I mean I don’t mean only as in is that it lol as its a great income especially if its consistent but instead I mean going off his daily page views it doesn’t seem like that much.

    If you could explain abit more about this that would be awesome 🙂

    In the end I voted for Keith sorry Ross, mainly because of this

    “Don’t worry if you can’t write on a day to day basis, blogging is all about relaxing and giving your best, mistakes do happen, but then without mistakes how would we learn? So stop worrying about less traffic and revenue, they are bound to grow someday”

    Excellent, I loved this part in particular as I think this relates to everyone.

    Thanks
    Will.

  • adis

    I’am surprise when Ross McKillop answer about twitter:

    For me, total waste of time.

  • Tom Bradshaw

    Great tips, I’m starting my own blog soon so will follow these tips along the way. I like articles like this, thanks!

  • Roseli A. Bakar

    Thanks to Keith and Ross for their insights on blogging.

    Great tips guys.

  • Matej

    I love both blogs, I remember downloading some plugins from Techie, not sure if he made them but those are great.

    Simple Help is main main source of simple tuts search along with HowToGeek. Great face-off 😉 !

  • Rarst

    Nice blogs. 🙂 Some impressive stats as well (I am sleepy and in control of my trafic envy).

    Google comes up so much in interviews with bloggers. If something happens to Google one day blogosphere will immediately crash it seems.

  • alone

    I think I’d been inspired by Dsouza. The time management, his opinion and etc. But Ross McKillop is also an awesome guy too!

    I’m interested with the comparison no. 6 where they told us about their mistakes in blogging. Yeah, those mistakes always happened to us, especially who still novice in blogging. A nice face-off though =)

  • Sumesh P.

    Awesome face-off – mainly because these are two bloggers with focus on search traffic etc.

    They’re both very good friends of mine, and I like and respect them both (for different things, and some common things). Ross – for his awesome attittude and consistent, original content, and Keith for his ability to manage programming/blogging/social media.

    I don’t feel like voting for one over the other – I’m just going to give the voting a pass and vote them joint winners in comments here 🙂

  • Boerne Search

    I had to go with Keith on this round. 2-4 hours a day vs. 16, no contest. Althought I do agree with Ross on #10, content is king. 😉

    Kane

  • Vignarajan

    This is the first time I saw the interview of the two bloggers. Nice one 🙂

  • Himanshu

    Some great information and knowledge.

    I really got inspired when I checked that Ross’ domain is more than 3 years old.

    And as suggested by his domain name, the blog is so simple, just loved that!

    Simplicity is yet again effective here.

  • leisureforte

    these are my favorite and most useful articles. the declaring a winner is kind of dumb to me though. thanx for the articles.

  • Josh

    I really liked reading what these two had to say on these questions. I’m more partial to Ross’ responses about finding your niche.

  • Ross

    I was wondering who I’d be put up against. Keith is a great guy, with a great site. Plus he wrote one of the most popular WP plugins (the auto-upgrade one) that the folks at WP finally acknowledged was something that belonged in their core system, and added it. Vote for him.

  • Keith Dsouza

    Daniel,

    Thanks for putting me in one of the bloggers face off, and Ross is someone who deserves to be up there, we have know each other for quite some time now, and it has been a pleasure, of course Ross has been the one to take blogging to the next level, really enjoy his work and always enjoy reading it.

    Also thanks to all the commentators, very glad that you enjoyed this face off, I am luck to have been pitted against a great guy like Ross, it’s really a pleasure.

    Cheers
    Keith

  • Daniel Scocco

    @Ross and Keith, thank you guys.

  • Another Way To Earn Money

    For me, Twitter is just waste our time, like Ross said.

  • Caleb (Market Secrets Blogger)

    Never knew about SimpleNet until now and I like it as it’s very clean with nice visuals. As for Techie-Buzz, I ‘m a regular over there…

    …so who’s up for the next Face-Off ❓

  • Kurt Avish

    Both bloggers gave really good answers but I allocate my vote to Ross for the Yahoo answers tips. Infact I use this technique too as my blog is not a niche blog.

    Oops too late to vote lol. The poll is closed.

  • bebek oyunları

    Both bloggers gave really good answers but I allocate my vote to Ross for the Yahoo answers tips. Infact I use this technique too as my blog is not a niche blog.

  • uzoma

    Well read I love the answers both guest made, the funny one on twitter as a waste of time, well what is good for the goose may not be good for the gander afterall

  • Medyum

    I think I’d been inspired by Dsouza. The time management, his opinion and etc. But Ross McKillop is also an awesome guy too!

    I’m interested with the comparison no. 6 where they told us about their mistakes in blogging. Yeah, those mistakes always happened to us, especially who still novice in blogging. A nice face-off though

Comments are closed.