Bloggers Face-Off: Wendy Piersall vs. Jennifer Laycock

By Daniel Scocco

Maybe it is the sex appeal, maybe it is the gentleness, but fact is that we still have to see a woman losing a “Bloggers Face-Off” (Mike had a tie with Liz, Juergen lost to Anita and Jeremy lost to Nandini). Last week Jennifer did lose, but she was featured together with her husband Dan, so I guess we know whose fault is that…

This Tuesday this will happen (unless there is a tie), because for the first time we are featuring two women! They are also very successful bloggers, so it should be fun.

Wendy Piersall is the author of the popular eMoms at Home. She did such a great job with the blog that Entrepreneur.com decided to hire her. Way to go Wendy!

Jennifer Laycock is our second blogger. She blogs in several places, but the main one is Search Engine Guide. If you have a small business and need some SEO advice you should definitely read this blog. Jennifer has been playing with Internet marketing since 1995; she knows what she is talking about.

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Wendy Piersall
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Jennifer Laycock
1. How long have you been blogging? 13 months Since 2003. (but Search Engine Guide in 2004 and The Lactivist in 2005)
2. How many hours do you dedicate to your blog daily? 8-12 for all three blogs depending on the day On a “fast day” about 3 hours, on a busy day, up to six hours
3. Do you make money with the blog? Yes. The main source was coaching clients, but direct advertising is poised to pass it this month At Search Engine Guide, it’s ad revenue, at The Lactivist, shirt sales and ads
4. Do you think any niche can be popular? With the right personality behind it – Yes! Absolutely. Both my Lactivist blog and my Bento Yum blog are proving that. I’m astounded at the response to what were really just intended to be marketing playgrounds
5. What is the biggest blogging mistake you did? Too much self-promotion for a stretch Launching The Lactivist on a Blogger subdomain instead of at its own URL
6. How long should a blogger wait to monetize the blog? I started from day one on all three of my blogs Why wait? Start with AdSense or Amazon affiliates and move into direct ad sales as soon as traffic justifies it
7. Digg, Stumble Upon,Delicious or Netscape? I’d have to say SU with Digg a close second None are marketing strategies, but all have their place. In terms of using one myself? Stumble upon
8. Is there any discrimination towards female bloggers? Yes, I’ve seen it and probably experienced it, but I choose not to focus on it. Instead I look to create my own opportunities If there is, I haven’t seen it
9. If you could give an advice for a novice blogger, what would it be? Network like crazy and always add value Be yourself. Blogging is about consistency and it’s about building relationships. Let your readers see who you are and work to build bridges with them
10. How important is the design aspect? I used to be a designer, but I’d have to put it at a 7. Content is King (or, in light of question #8, should I say Queen?! 😉 ) If a design is tacky, cluttered or boring, they’ll lose me from post one!
11. If you could read only one blog, which one would you pick? ProBlogger Lost and Gone Forever. I simply must have my Lost fix!
12. What is the secret of your success, expressed in one word? Heart Genuineness
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37 Responses to “Bloggers Face-Off: Wendy Piersall vs. Jennifer Laycock”

  • Bang Kritikus

    Dailyblogtips is good to improve our blogging knowledge besides problogger

  • Adam Kayce : Monk At Work

    I’m here too late to vote, but I love Wendy’s site to the nines…

    I don’t know Jennifer yet, though, but seeing you two write here, it sounds like declaring a loser would be impossible. 😀

    (time to go check out Jennifer’s blog…)

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