Business is a Marathon, Not A Sprint
Regardless of your niche and business model, you should always work with the long term in mind. Common sense you say? Not so much, as it’s easy to find people and companies around who forget that and focus on short term gains.
The latest case was the lyrics site RapGenius. It used to be one of the largest on the web, but a couple of weeks ago Google caught it with its hands on the cookie jar. Here is a quotation from the article:
Google hit back hard today after it learned lyrics site Rap Genius had been using dubious SEO tricks to attain top spots in search results. Now RapGenius.com doesn’t appear on the first page of results for a search of “Rap Genius,” and popular queries like “Jay-Z Holy Grail Lyrics” don’t bring up the startup like they used to.
For some days the site was completely gone from the search rankings. Now it’s back, but it lost a huge amount of traffic and search rankings.
The reason? The site was using several spammy strategies to gain links from other sites (you can read more about it in the link above).
What would lead a solid website like this one engage in such potentially harmful strategies? A desire for short term gains and profits, without weighting in the long term consequences.
Remember, business is a marathon, not a sprint.
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5 Responses to “Business is a Marathon, Not A Sprint”
Cheating SEO not only is a bad thing to do for the website doing it, it is also cheating we site owners who are trying to do things the ethical way. I don’t rush search engine ranking when it comes to my sites.
I completely agree with you. You need to see a bigger picture, you need to have a plan for what will happen later. An excellent article. Thanks for sharing it with us.
Another thing to be noted is that Rap Genius is back to the business. Google lifted all the bans and it started landing on SERPs.
So the lesson is, act fast if you are fallen. That may bring you back to business quickly 🙂
Great post, Daniel! 🙂
Google is in their right for taking care of business when business needed to be taken care of. Cheating SEO not only is a bad thing to do for the website doing it, it is also cheating we site owners who are trying to do things the ethical way. I don’t rush search engine ranking when it comes to my sites. I try to let it naturally develop more than me forcing it, to. I find that connecting with other experts and authorities and then choosing to help promote you offsite is one of the best ways to retain a better outcome in search engines. Of course there are many ways but there is one requirement – patients!
Good reminder, Daniel! I get frustrated when I don’t see things happening with my blog, but I have to remember it takes time to grow any business. Like any marathon, by keeping a steady consistent pace – you’ll reach your goal.
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