Google Changing the PageRank Algorithm?

By Daniel Scocco

If things keep at this pace I might rename this blog to Daily Google Tips. Over the last two weeks we have been talking about Google every other day. This time it is the PageRank buzz again.

Both Problogger and Copyblogger, two of the most popular blogs on the niche, announced that their PR dropped from 6 to 4. Previously other authority blogs confirmed that they lost PR, but the suspect was towards paid links. Given that Problogger and Copyblogger are not selling links, it might be just a readjustment on the PR scale.

Some people are arguing that since the PR drop is not generalized, it must be a slap from Google due to practices that conflict with its guidelines. Andy Beard suggested that the sites that got penalized were either selling links or exchanging them inside large blog networks. This is a feasible explanation given that most of the Weblogs, Inc blogs (Engadget above all) were penalized, and they do not sell paid links either.

Here is a list that I gathered with big blogs that supposedly lost PR on this issue:

Update: It looks like mainstream websites that were selling links were also penalized:

Update 2: After reading through the avalanche of posts on the subject, it appears that this is not a PageRank update but rather a distribution of penalties (either automatic or manual). The theory that the penalized blogs were either selling links or part of a network that used a cross-linking strategy seems to hold.



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576 Responses to “Google Changing the PageRank Algorithm?”

  • SEO Tips – Are All Backlinks the Same

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  • Expertinn

    When it was thought that a google page rank highlights the reputation of a site, the statement no more hold true. I use to do SEO for a site now shows 0 which was 2 before optimization.

  • Leigh Hales

    It’s all to confuse people in to thinking that PR matters. The inconsistency is outstanding and yet people still think it is down to the brilliance of Google. There are factors on and off page there is no denying this; although how much is subjective. URLs with the key words in them have value, as does the age of the URL. Back links count although it is unclear what value is put on a back link from relevant or non relevant sites. I would say that reciprocal linking is now pretty worthless. Your title counts a hell of a lot. If you have a new site and want to rank somewhere you will need to think of a long tail keyword that is relevant and not too sought after in a competitive sense and stick with that. Fighting for short tail keywords can be fruitless in terms of hits and this is generally down to the SEO promotion of people that are looking for something know how to search. They don’t and they generally type in something obscure because if they knew about it they wouldn’t need to search for it. Here is the rub – for people to write your long tail key words as you have is less likely than the ones more specific to the search (short tail) so a balance must be struck and this is done in the content text.

  • sikiÅŸ

    PR is outbound juice, inbound Google traffic should not be effected.

  • Dhar

    My blog is still given a PageRank 2

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