Google’s +1 Button Coming to AdSense

By Daniel Scocco

Curious as it sounds, Google announced today that it will be introducing the +1 button (the one you already see on search results and pages around the web) on AdSense units. That’s right, web users will be able to vote up on the ads that are showing.

googleadsenseplus

Here’s a quote from the official announcement (you can read the full article here: +1: Now making Display ads more relevant):

Starting in October, the +1 button will begin to appear on display ads on your site. With a single click, people will now be able to endorse specific ads and make them more likely to appear to their social connections. We believe that these recommendations could lead your readers to notice ads on your site more, leading to more clicks and higher returns for you over time.

For example, take Susan, who sees an ad for a good deal on flights. She +1’s the ad, thinking her friends might value this deal. Now, when Susan’s friends and contacts are signed in to their Google accounts, they’ll be able to see Susan’s picture across the bottom of the ad, with a note saying she +1’d it.

The downside is that the ads will look a bit more cluttered now. The upside is that the ads might become more relevant indeed (still to be seen), and the presence of faces of people at the bottom of the ads, including some of your friends, might increase the CTR on AdSense units.

We’ll need to wait until October to say. And before you ask, nope, +1 clicks won’t generate any revenue.



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8 Responses to “Google’s +1 Button Coming to AdSense”

  • Swamykant

    I am sure it is going improve the Advertiser’s reach but what about the CTR ? i think it will reduce considerably

  • Tim Lopez

    I just cant buy the concept of people giving a +1 for google ads. Sounds like this one will have a short life span.

  • Jamie Northrup

    I think it’s a smart move by Google for them, the advertisers and the publishers.

    The advertiser will get his add published on Google + through the +1 Sharing.

    The publisher will probably see a higher CTR.

    and Google gets more data!

    I assume this will only be on image or rich media ads, as it would look a little weird on text ads.

  • sokun

    Great post, i can’t wait. I haven’t really used +1 much but i think this will increase earnings

  • Grant Hughs

    Another stupid idea from Google…How can a company that got search engine mechanics and marketing right fail so miserably at everything else it comes up with.

    I doubt very seriously readers will +1 an ad but I can see that if they do there will be a bunch of bogus clicks …and if I were an advertiser I would be pissed off that google is is basically advertising their crap +1 button on my add as I know it would not give me any releative advertising information.

    Right now I have the Google +1 on a few of my sites but very soon I will be removing it on all of them as it’s a completely useless metric that does nothing.

  • Danny Whitehouse

    Yeah I’ve been seeing this too. Would love to see some real data once people have had time to study it for long enough with regards to PPC

  • Harrison Li

    This is some cool beans, although don’t people who press on the +1 button must have signed into a Google account on the computer?

    In that case, many will not be able to click on it, since bloggers don’t normally use Google Ads on their site~

  • Patriots

    Very interesting – short term I doubt this will increase CTR. Maybe eventually.

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