How NOT to Ask for Sponsorship or Advertising: 6 Deadly Mistakes

By Daniel Scocco - 1 minute read

Often times I get emails from people that want me to sponsor a contest or event on their blogs. Most of the times I take the time to at least check it out, and if the contest is structured well, I am happy to donate free copies to my eBook or licenses to premium WordPress themes.

Sometimes, however, the email is so bad that I just think “Man, you got be kidding!”.

Last week one of those came through. I asked permission to the sender to republish it here, but I will keep it anonymous for obvious reasons. Here is what the email said:

hello friend congrats for your pr6.I am organizing a contest in my blog.So if you are interested then please sponsor in this contest.we will be happy if you sponsor here.

So many things wrong here that I don’t even know where to start. I will break it down in 6 points so it is easier to follow:

1. Not using the name of the person. If you want to get someone’s attention, you must make sure that you will address him or her by the name. When people start their email with “Hi Daniel” I will make sure to read it and give it enough attention, cause I know at least that the person on the other side knows who I am.

2. Blatant ass kissing. If you are going to make a compliment, make sure it is genuine. If it is clear that you are just saying that to please the person you are asking something, it will do more harm than good.

3. Crap writing. When you write emails to your friends or relatives, I guess you could be informal and not pay too much attention to grammar and punctuation. If you are writing to a potential sponsor, however, you want to make sure that your message is perfectly readable. Capital letters to start a sentence and spaces are the very minimum you wanna go with….

4. No link or URL. So you want me to sponsor your blog eh? That is all right, but what is your blog? Give me the link, or I will sure not sweat myself in Google trying to find it by searching for your name.

5. No explanation of what I have to gain. We got be frank here, there is no charity going on around the Internet (well perhaps some, but you get my point). People will just sponsor your contest or website if they have something to gain out of it. It is in your best interests therefore to make this part as clear as possible!

6. No explanation of how the contest is structured. You also need to explain how the contest is going to work. Some people might not want to get involved with certain practices (i.e. blackhat or affiliate marketing).

There you go. If you want to get someone to sponsor or advertise on your blog, try to avoid those 6 deadly mistakes.

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33 Responses to “How NOT to Ask for Sponsorship or Advertising: 6 Deadly Mistakes”

  • Eryaman hali yikama

    Good info thanks for sharing with us.Nice information, valuable and excellent, as share good stuff with good ideas and concepts, lots of great information and inspiration, both of which we all need, thanks for all the enthusiasm to offer such helpful information here…

  • medyum

    Very useful article Daniel. A good number of bloggers are going to learn something from this….


  • Naphthenate

    You are right.It’s good.thanks.

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