How to Turn Your Blog Into a Business

By Mark Zeni - 1 minute read

As you might remember, blogs emerged as online diaries where people could share stories about their personal lives, interests, opinions and so on. Over time, however, those website owners understood that if they published interesting and useful content they could transform their blogs into a business. If you already have a blog or are considering to create one and generate some revenues from it, below you will find some tips you can use to grow it as a real business.

1 Focus on a single niche
Writing about all your personal interests, like baseball, sports car, nutrition and travel, would certainly be appealing to you, but less so to your readers. The greater your focus on a single nation or topic the easier it will be fine readers and therefore to monetize your content.

2. Focus on creating value
The more value your content has the more reason people will have to visit your website, bookmark it, recommend it to dear friends and so long. The main ingredient of any popular website is high quality content that will add value to the lives of the website visitors.

3. Explore and define your business model
Blogs and websites can generate revenue under a wide range of business models. You can use advertising, affiliate marketing, offering services, selling digital goods like e-books and courses, and so will. Make sure to experiment with this business models and keep the one that is most efficient for your particular blog and niche.

4. Consider incorporating your business
Once you start making some money you should consider to incorporate your business. This will give you more legal protection and sometimes tax benefits. These days you can incorporate a business from the Internet, whether you live in Hong Kong, Singapore, or in the United States.

5. Track your progress
Unless you track your numbers you won’t be able to identify what is working and what is not working, and therefore make adjustments to your strategy. Track how many visitors your website is receiving every month, how much revenue you are generating and so on.

6. Establish goals
Having clear and challenging goals is essential to any business owner. Unless you know where you want to go, you won’t be able to draw a plan and strategy to get there. Make sure to write the goals down, as keeping them in your head has been proven to not be as effective.

Good luck!

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