Is It Just Me or Most Web 2.0 Domain Names Suck?

By Daniel Scocco - 1 minute read

A couple of weeks ago I was browsing around TechCrunch when I came across some articles that were listing web startups that would be participating on a Demo event.

The idea about getting startups grouped together to demonstrate what they products or services can do is pretty interesting, but that was not what caught my attention. Instead, I could not help but think about how bad some of these domain names were. Here are a few examples:

  • (browsing history tracker)
  • (social network platform)
  • Omnisio (video sharing)
  • Wundrbar (improved search)
  • (web apps)
  • (widget library)
  • (picture sharing)
  • (local business finder)

I mean, For real?

Now don’t get me wrong, I don’t think that all my websites have awesome domain names. Even DailyBlogTips is a pretty average one; it is long and has 3 words. There is one big difference though: when I started these sites I had no clue of where I was going, and my startup budget was $10.

These companies, on the other hand, are trying to revolutionize their segments; to provide some innovative service that will become popular on the Internet. Usually they also have thousands of dollars backing them up (sometimes even millions of dollars…).

When I come across some of these names I get the impression that the company sent its secretary to and told her to play around until she came out with a “cool” domain that was still available.

The takeaway message is: if you are going to launch a web startup, make sure to devote some of your time and money into finding or purchasing a good domain name. You will be stuck with it for the rest of the life of the company, after all.

Update: If you are looking for a domain names ebook, check out “Killer Domains.” It has all the tools and techniques that I use to find great and available domain names.

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40 Responses to “Is It Just Me or Most Web 2.0 Domain Names Suck?”

  • University of Branding

    It appears a lot of these guys have sound technical skills but because of smaller budgets chose not to buy good names.

    Besides, its not the Brandname but the SEO(Search Engine Optimization) & programming stupid!

    No wonder most start-ups don’t live to see their third year.

    Rules of traditional markets do apply to the internet in varying degrees because at the end of the day we are selling to humans.

  • arat

    qrimp is a fine name! if you say it out loud, it’s like crimp.

    squatters are a blight on the net and we can blame 64% of bad domain names on them (that is not a real statistic, btw)

  • Fern

    I think they sent a marketing intern.

    Hey! I once resembled that comment! 😛

  • Fern

    I agree that the names you listed are not that imaginative, hard to remember and/or hard to spell. That being said, I am sympathetic to their problem. I have spent the last six months brainstorming with a startup over their name…and quite frankly, there are not a lot of available names out there. And it’s not a matter of ponying up the dough to pay off a squatter either. One of our favorite domain name choices was being held by a guy who had plans to use the site as his personal website and would not sell it regardless of the amount offered. That particular guy had owned the domain name for nearly two years and still had the “check back soon…” up. It is a really frustrating process. If you haven’t tried to pick a great domain name recently, I’m not sure you can really grasp how few reasonably short names are available.

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