Is Tech Blogging Dying or Evolving?

By Daniel Scocco

According to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it generates.

According to Jeremiah the 4 trends that demonstrate his point are:

  1. Corporate acquisitions stymie innovation
  2. Tech blogs are experiencing major talent turnover
  3. The audience needs have changed, they want: faster, smaller, and social
  4. As space matures, business models solidify —giving room for new disruptors

In my opinion those are all important and relevant points, but they signal that tech blogging is evolving, not dying.

That’s also the opinion of most tech bloggers (not that they are trying to toot their own horn…). For instance, Sarah Lacy responded to Jeremiah with the following article: Golden Age of Tech Blogging Done? I Couldn’t Disagree More. Here’s a quote:

I’m a big fan of Jeremiah Owyang’s market analysis but I think he missed the point on this one, big time. He recently wrote a post on how the Golden Age of tech blogging is over. No way. Unless of course, he means we’re about to enter the platinum age. Because things are far from dead in tech blogging– and blogging in general. In fact, I think we’re poised to enter one of the most exciting periods yet.

I’m a big believer that tech trends tend to over-promise in the short term but under-promise in the longterm. As Jeremiah points out, the last few years demonstrated some of the limitations of blogging– ie, we can’t all make businesses and build big audiences, it won’t replace all older forms of media, and it’s a grind that will wear down all but the most intent. In a lot of ways sites like Facebook, Yelp and Twitter have scratched that itch for self-expression by giving the masses an easier and more painless way to get the endorphin rush that blogging gave in the early days. Scoble speaks to that in Jeremiah’s post. And that’s thinned out the blogging herd– no question.

Anyway if you are involved with the tech/online publishing industry make sure to check out those two articles.



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9 Responses to “Is Tech Blogging Dying or Evolving?”

  • Paul Odtaa

    OK let’s cut to the chase Tech Blogging has three purposes:

    1) To keep people updated on the latest technology developments

    2) To help people make a decision on whether to buy or use technologies or products

    3) To help troubleshoot

    Twitter, Facebook etc are good for giving a quick overview of trends, new products etc, but usually they need to link to something more substantial – ie blogs on product websites.

    I predict that Tech Blogging will be very important, but will decline, as social media, particularly linked to smart phones and pads, provides the news, updates etc.

    It will also decline as products, technologies are being designed to be easier to use.

    However there needs to be a substantial Tech Blogging community for those who want to do more than be lead by the hand.

    I also see evolving from the blogging world new ways of disseminating info in the form of aps and other emerging technologies.

  • Owen Williams

    Unanimously only change is constant. While the web masters, bloggers flow along with the time and change there will be a changing set of audience. Hence Tech blogs will never have end.

  • Robert Boland

    I really can’t see Tech blogging dying any time soon. The Tech world is rapidly changing as is its nature, thus it’s only natural that tech blogging evolves as well.

    I’ll agree that tech blogging isn’t as straightforward as it was before, but you could argue the same thing with general blogging niches and IM niches. The tactics used in these niches has changed dramatically over the years, everything changes, it’s only natural

  • Eddie Gear

    That is correct Daniel, I got to read the post on techmeme and I was surprised that he would even say that, especially when there is a boom in online marketing. I’ve asked a few of my friends in market research to look into what he has said.

  • Ryan

    With respect to the talent turnover at technology blogs, is it going in a positive or negative direction?

  • jorge jacobo

    Many people are creating blogs these days, and a lot out there don’t want to read more than 140 characters.

    While I think it’s faster to make a comment on facebook, it’s also harder to discern a concept from a bunch of comments.

    It’s not easy for me.

  • Paul

    Twitter and being social is nice and all, but if you want to show folks code or go into any subject with any detail, you’re going to need a blog to tell the world, my .02 cents…

  • Bryan

    I agree with ES, especially considering how blogrolls aren’t as popular as they used to be. As long as technology is still evolving, though, tech blogs will still be around.

  • ES

    Well, I am involved in Tech and Blogging. I guess all the talk of blogging dying is supposed to mean that Blogging as a concept of social networking is dying. I agree.

    But niche blogging will always stay because a very few people are involved with it and they are generally more focused than the generic part-time / fun crowd. As long as information will be accessed from the Internet, blogging will be required.

    It may change its form over a period of time, but let us admit that certain messages can be conveyed comprehensively only through words. Especially technical stuff.

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