Reducing Duplicate Content on WordPress Blogs

By Daniel Scocco

Last Monday we missed the video post, but this week it is here. The topic of the day is duplicate content, its definition and how you can reduce its occurrence on WordPress blogs.

I tried to use the .wmv format to reduce the size of the file, but the quality suffered a bit. Next week we will be back with .avi.

Here is a quick summary:

  • Duplicate content refers to two or more web pages that have the same, or almost the same, content.
  • Those two or more pages can be located on different or on the same website, so you can have duplicate content inside your blog also.
  • Most of the times it is a good idea to avoid duplicate content since search engines might penalize it.
  • WordPress themes (this is fault of the designers and not of the WordPress software itself) tend to come with a lot of duplicate content out of the box.
  • Apart from the homepage, it is a good idea to check your categories and archive pages to see whether full posts are being displayed there or not
  • Remember that your goal is to make sure that your posts or articles can accessed in full from only one location inside your site.

The plugin that I mentioned is the homepage excerpts one. Finally, if you can’t see the video player, here is the YouTube link: Daily Blog Tips – Duplicate Content.



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47 Responses to “Reducing Duplicate Content on WordPress Blogs”

  • izdelava spletnih strani

    In these times were social sites, twitter, facebook and stuff are taking over the net, it’s hard to tell what’s duplicate content. If someone bookmarks my post on digg, mixx, delicious and other how can i prevent that my ‘duplicate content’ is being distributed over the internet and harm my true content and web page? In my opinion search engines doesn’t really put so much attention to duplicate content cos it really can’t detect what is true and what is duplicate.

  • Keith Davis

    Home page exerts plugin plus change content to excerpt in archives.php… so easy when you know how.

    Thanks for making it so simple!

  • medyum

    good video
    nice post
    thank you very much

  • Introspective

    Should I stop publish my articles on article directories? I used to publish my articles, but now I wander should I stop doing this, because the risk of duplicate content penalty.

  • Michael

    I’ve got a huge problem with my site and am not sure how to deal with it especially when considering the duplicate content issue. My site is basically a directory of business listings indexed using categories. I had recently converted my static html site to wordpress and was initially elated with the end result. However within in a couple of weeks, all my previously high ranking pages essentially disappeared from Google. It was just in the last day or two that I finally realized why. My category pages, on which I based my site, were carrying the meta-tag, “noindex, follow”. HOLY CRAP. Now I know why Google dropped my site for the most part.

    How do I fix this? Should I change my category pages to “index,follow” and make individual posts “noindex, follow” ? I think in the case of my directory site, it’s more important that the category page be indexed rather than the individual posts.

    Sure could use some help from the real experts.

  • Johns

    Good video Daniel.

  • Yashni Marad

    I don’t usually reply to posts but I will in this case. I’ve been experiencing this very same problem with a new WordPress installation of mine. I’ve spent weeks calibrating and getting it ready when all of a sudden… I cannot delete any content. It’s a workaround that, although isn’t perfect, does the trick so thanks! I really hope this problem gets solved properly asap.

  • orlando

    Should i also xclude tag pages from being crawled? Why? I excluded catergory pages and archives, but was not sure about tag pages.

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