Renew Your Domain for Longer Periods


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Recently I renewed the domain for 5 years. It did cost me $50, and it was the first time I renewed a domain for longer than 1 year. Why did I do that?

I had heard many comments around the SEO sphere mentioning that Google and other search engines were monitoring the expiration date of domains in order to evaluate the legitimacy of the websites. Then, a couple of days ago, I came across the following quotation from a patent that Google filled some years ago:

Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.

That alone should make people think twice about renewing important domains for just 1 year. If you then consider that you will probably keep these domains for many years anyway, and that a longer renewal will also keep away the risk of losing your domains upon the expiration date, well, you realize that you probably should do it.

As with most SEO aspects, no one has a definite answer regarding how Google is treating the matter. Other than an upfront money payment, however, renewing your domain for longer periods does not have any negative sides, while it might have positive ones, so I guess it is worth it!

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52 Responses to “Renew Your Domain for Longer Periods”

  • Jerrick

    Reduce the risk of loss your domain name. You may forget to renew it. You will lose your domain name with your forgetful which lot of people did. go for 5 to 10 years register domain name. If you always would like to save cost and keep transfer your domain name all around then you just bring your domain name to risk . Not all web hosting provider is that effective to help you transfer right on time.

  • Todd Huston

    Great tip.

    My hosting company will only allow 1-year domain name registration. Is it possible to renew with another provider without changing hosting companies?

  • Partha Bhattacharya

    @Whiz Kidz, you nailed the rumor. It surprises me how such rumors become big-time stories.

    There is no proof of this. The Google ‘patent’ Daniel mentions does not have the quotation. In fact, except for the domain registrars, no one really benefits from this hullabaloo.

    My 2c opinion!


  • Whiz Kidz

    I renewed my domain name for 10 years about a year ago hoping it would increase the PageRank with Google. Unfortunately the PageRank hasn’t increased yet!

  • Justin Plants

    Thanks, Daniel. Your advice to Ramkarthik is very helpful to me, as I “might” be able to swing a 5-year registration, but “know” I can do at least one year. It’s encouraging to think that doing well with just one year’s registration is a lot better than doing nothing at all.


    Justin Plants

  • Udegbunam Chukwudi

    In as much as I’ve heard this somewhere before, I’m still skeptical as to how effective longer periods of registration are. I just prepaid my domain renewal fee so I’ll cough out another $10 and register it for an extra 1 year making 2 years. Let’s see how this and the backlinks I’ve been generating, help during the next GPR update.

  • Safcblogger

    I am 1 of the 1and1 sufferers without the option to renew to the longer period that i want, but even if you are renewing year on year you are still reaping that ageing factor, it just takes a little longer to get there.

    I don`t sweat it too much, i just try and concentrate on the content of the domains that i build.

  • Johnson Yip

    I wish 1and1 have the option for registering a name for more then a year.

    I think it is a good idea for people to register their name for longer since it atleast prevents someone from stealing your name if you forgot to register it.

    Plus, since the US dollar is not very strong. You can pay less for a 10 year plan. I remember when the canadian dollar was the same value as the USD, and I save a few bucks registering an domain instead of paying an extra 30 cents per doller.

  • Bang Kritikus

    renew if benefit

  • Computer Repair

    ya its 10 years of rent but! you own the name and you can see it with the buyer knowing it has 10 years on it! up the price!

    do it for the 10! its well worth it.. your name is what you are…

  • Geeks

    well think about inflation!
    do it for 10 years.. if its a good name when you sell it its worth more, you can list it as it still has 8 years on the name!

    this is a very cheap thing .. i say go the 10 years 100%

  • Skype Helper

    This is an interesting thread. But I am wondering if maybe registrars have an interest in promoting this – they benefit from long-term registrations. A little like a tenant pre-paying 10 years of rent 😉

  • barbaros

    I have registered my domain names for minumum of two years and over,time goes so quick, you dont ever realise,if you can afford and dont have so many domain names register for 5 years

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