Testing with a 728×90 CPM Banner

By Daniel Scocco

If you pay a visit to the website today you will notice that I have added a 728×90 banner on the header. I know it is not looking pretty, but it is just a test period.

I will leave it there for one week, to measure both how many real page impressions I am getting daily (web analytics services all distort the numbers), and what kind of eCPM I would get with the banner. If the results are good, I will probably be redesigning the blog soon to be able to integrate the banner more smoothly. If the results are not that good, I will just leave it out.

I always tell you guys to test, test and test, and that is what I am doing here as well. I will keep you updated on how the banner works out.



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58 Responses to “Testing with a 728×90 CPM Banner”

  • Master101

    Seems now, you already get rid it off.. 😀

  • Ueritom

    Hey, do you know any CPM banners sites for a small beginner banner?

    If you know, please contact me ASAP!!

    Thanks!!

  • chinesefood

    i think the 728 90 cpm is good,at least for 728 90 google adsense.as far as i know,this kind of ad is one of advertiser favorate ads.

  • learnrguitarfastandeasy

    Excellent site. I’ve found more valuable information here than I have on some courses I’ve paid a small fortune to own.

    As for banner ads, visually, I like top right but split testing right or left would provide some interesting information as to what the actual viewer seems to click more.

    Love those clicks.

    Oh well, that’s my two cents.

    JW
    learguitarfastandeasy.com

  • iwebie

    I am trying a huge banner ad on the top right corner (The header Area) of my Blog. Again based on its effectiveness, I shall consider continuing with it or no

    http://www.iwebie.com

  • Dennis Edell

    Phew, I thought I was losin’ it not seeing anything. LOL

  • Daniel Scocco

    @Fabio, yeah the test is over, I collected enough data 🙂 .

    You can read about how to approach advertisers here: http://www.dailyblogtips.com/how-to-find-advertisers-for-your-website-the-ultimate-guide/

  • Fabio

    Is the test already over? I can’t see the banner anymore…

    What about a post about how to approach possible advertisers? Or they just come and approach you?

  • Codrut Turcanu I Start Blogging

    Obviouslly you should get a ton of clicks, let’s hope it’ll convert for you! I’m eager to see your results on that.

  • Social Media Marketing

    Well, I don’t agree with you either. It is not looking bad at all. may be you can also put something on both sides of that. 🙂

  • Patrick

    It doesn’t look ~too~ bad, but my main issue with it from a design perspective is that it makes the DailyBlogTips logo take second-place in terms of user-attention. The site ‘feels’ like it isn’t about DailyBlogTips anymore.

  • Nimble

    The banner doesn’t look good with this design.

    It might look better with a new look n feel of the blog.

  • Matt

    I don’t mind it.

    It’s not centered in Safari on OSX, and it’s not in the grey ‘pre-header’ either. Looks fine in Firefox 3 on OSX.

  • Matt, Net Instruments

    I don’t get what you mean by testing if it’s not CPC. What is there to test?

  • Ross

    There’s nothing wrong with the ad. It fits in fine.

    People have simply come to expect ads in headers, ads in general for that matter. For those who just can’t live with them, they figure out AdBlock quickly enough and that’s that.

    It doesn’t detract from your site at all. The main content is still way above the fold (in fact at my resolution and browser size the entire post is above the fold).

    The only thing you might find is that the CPM isn’t great. In my experience 300×250’s consistently (and significantly) outperform leaderboards and towers.

  • Martin

    Looks pretty unobtrusive to me. Please post the results as it would be good to see them. I find that i get better payouts with adsense than any affiliate links

  • Albert

    I’ve always wondered if those ads actually worked, a lot of big sites have them but I barely have enough time looking at them because I usually scroll down.

    The results will be interesting =)

  • Jani

    Nice, looking forward to see the results. Although I’d be more interested if it was an Adsense ad, but that’d look even uglier for sure…

  • Brad

    I agree with Rarst.. That reminds me exactly of free hosting..

    It degrades the site.. Not so sure I like the look of the dailyblogtips design anymore.. (It sticks out.. Alot!)

  • Daniel Scocco

    @Charles, I tested in over 30 browsers here http://browsershots.org/http://www.dailyblogtips.com/ , it looks like you have not refreshed.

  • Steve

    Hello,
    The ad at the top of your blog seems ok to me I think if there was an ad that I liked I would use it more because it the first thing I see when I log on to your blog. Or you could put 4 125×125 ads across the top? just an idea

    Steve

  • Rarst

    Now it’s centered. I did refresh few times earlier, maybe some old css got stuck in cache or something.

    By the way it could really use some integrating – the sooner the better. 🙂 Looks like mandatory banner on free hosting at moment.

  • Daniel Scocco

    @Rasrt, it looks like here: http://browsershots.org/http://www.dailyblogtips.com/

    You sure you didn’t forget to refresh?

  • Mrs S

    I’m testing the exact same thing on one of my sites at the minute – I think I prefer the banner there than under the nav bar (which I’m testing on another site). You can see it but its less obtrusive.

    I’ll be interested to read your results.

  • Charles

    Not centered on Firefox 3.0 either. What’s going on here?

  • Rarst

    Not centered in Opera. No grey background either.

  • Cecilia

    I read ir on my RSS Reader, and came to the site to check it out. It really doesn’t look that bad, I thinks it integrates quite nicely.

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