The Long Tail Strategy to Boost AdSense Earnings

By Daniel Scocco

One of the best strategies I know to boost your AdSense earnings it to research for long tail keywords. If you are not familiar with it you should check a guest post I wrote for Problogger that went live today.

The post is titled A Step-by-step Strategy to Boost Your AdSense Earnings, and here’s a quote:

The central idea of this strategy is to use the long tail to increase your organic traffic.
If you are not familiar with the term, the long tail refers to the tail-shaped curve that is produced when you consider the distribution of certain things. For example, consider the books sold on Amazon.com. There are some books that end up selling millions of copies. Those are the best-sellers, and they are responsible for a big part of Amazon’s revenues. Nothing new here. What about the more obscure books that sell a much fewer number of copies (e.g., from 100 up to 1000). One could think they are negligible to Amazon’s business model, but quite the opposite! The sales volume from each of those books individually might be insignificant, but there are hundreds of thousands of such books, so if you combine their sales the result is quite significant (and some people argued that this is a key advantage for Amazon).

The same principle applies to many things online, including search queries on search engines. A small number of search queries (e.g. “money”, “health”, “business”) take the bulk of the resources on search engines. However, if you sum all the rare and obscure search queries (e.g. “how to make money selling pets”, “health therapy with dolphins”), their volume end up being significant.

Make sure to check the article to learn the steps involved in the strategy.

By the way, the AdSense Profits Course is opening the doors again today at midnight, so stay tuned.



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10 Responses to “The Long Tail Strategy to Boost AdSense Earnings”

  • Walter Martin

    I would completely agree that long tail is the way to go. Anyone owning a small to medium sized site cannot compete with the big boys for short tail keywords. We can all find a way to be on the front page for six, seven or more word keywords though. Give it a try and watch your traffic increase.

  • Jamie Northrup

    The post on PB was my next tab after this one, I was wondering if you had done two articles about the same thing at different places lol

  • Okto

    I am second opinion with Rajnish. I just found this from problogger guestpost, what a great post. Thanks for sharing this.

  • Daniel Scocco

    @Eshan, the quotation marks are just to isolate the keyword in the post, so no need to use them on your site.

  • Rajnish

    I started a blog today and I wanted to monetize it with adsense and hence I am feeling like lucky that I found this post, I will surely going to use long tail keywords.

  • Anshul @Nichesense Niche Marketing

    Building authority with any blog or niche site almost guarantees long tail traffic as naturally over time you start to receive traffic from keywords which you may not have been targeting initially.

    Something I have noticed with my own blog and many niche sites. I get numerous visitors from many long tail keywords which I didn’t plan to rank for originally.

  • Daniel

    Daniel, there is a website that goes right into long tail keywords and they have a graph provided showing the cut off point where we head into long tail territory.

    Galina, there are many websites and many tools available, that are focused on long tail keywords.

    One tool is called ” long tail pro” The maker of the program has a great site(I think it is called “Niche pursuits” for building niche websites.

    I will go and check out Daniel’s Problogger article re: Long tail keywords, now.

  • Galina

    I´ve heard about long-tail keywords for several times and I´ve read abour their significance. Nevertheless, I have never managed to apply them efficiently. Do you Daniel know special tools for creating long-tail keywords?

  • Robert

    That’s a brilliant post Daniel, that’s very good thinking with the long tail keywords and I will certainly be trying this out!

  • Ehsan

    Hi Daniel, I have a question related to using keywords.
    I always use my keywords like this
    pc games download, games for pc, free games
    but here you are putting the keywords as this
    “pc games download”, “games for pc”, “free games”

    will it make difference? I never used ” ” for my keywords I only use , after my every keyword!
    Please try to understand my question!

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