The Mass Guest Bloggging Strategy: Can You Do It?

By Daniel Scocco

A couple of weeks ago I wrote a post saying that I needed to hustle more, and one of the goals I set to myself was to reach 50,000 subscribers by July 21.

Many readers posted a comment or emailed me asking how I planned to achieve that goal. Well, I have many things in mind, and I’ll talk about them individually. Today I want to talk about the first strategy I’ll use: mass guest blogging.

You already know what guest blogging is, and why it is an effective promotional strategy. It basically allows you to reach a new audience, to network with fellow bloggers, and to receive some traffic along the way. But what about mass guest blogging? It is the same thing, but implemented on a mass scale.

For example, you could write and publish 20 guest posts on blogs inside your niche, all within a 30-day period. Alternatively, you could aim to get one guest post published a week, for 6 months in a row.

I like the mass guest blogging strategy because it creates synergy. That is, the results you will get with the 20 guest posts packed in a single month will be larger than the results you would get if you were to publish these same posts scattered through a longer period, say one or two years.

Why is that? Because when people see your name (or the name of your blog) everywhere on a short period of time, they start wondering what the fuzz is about, and they get curious or motivated to visit your site and possibly to subscribe to it.

Leo Babauta used this strategy when he was promoting Zen Habits in the early days. I remember I would see a guest post from him on popular blogs every other day, and that is how I discovered his blog and became a fan of his work (and probably how many other people did, too).

My goal is to write and get one guest post published every week, for the next 6 months. The one for this week is up on Problogger, and it is titled 9 Tricks I Used To Triple My AdSense Earnings In 30 Days. I’ll also try to double the efforts on some weeks, publishing two guest posts instead of one.

It will be a lot of work, but I am sure the results will be worth it. On top of that now I made the whole thing public, so I have some extra motivation to walk my talk.

But what about you? After all you read this blog to improve your own, right? That is why I wanted to invite you to this challenge. Can you write one guest post per week and get it published on blog relevant to your topic? I am sure you can, so get on with it. Make a list of 10, 20 or 30 blogs where you want to guest post, brainstorm some content ideas and start writing the posts straight away.

Within six months I’ll write another post with the results of the challenge, and I’ll be looking forward to hearing your feedback.

Good luck!



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39 Responses to “The Mass Guest Bloggging Strategy: Can You Do It?”

  • Noomi Rapace

    Guest Bloggong seems a good idea .The only major problem I see here is that its a bit tedious job….time sucker….

  • Eko Setiawan

    Hi, it’s great idea..but it requires hard work and strong motivation. What if our writing is not received, or were the results obtained from the writing does not match that expected.
    By the way d not weak, keep trying.
    Thanks….

  • Segedoo

    I have adopted guest blogging blogging. However, i will be more definite and write one guest post a week at the moment, i have only concentrated on three blogs.

    I guess it’s high time I moved out more.

  • Austin

    @Daniel — This really is useful information.

    @Dan — Thanks for the information on BlogSynergy. Gonna check that out as well.

  • Harsh Athalye

    Daniel,

    This strategy is definitely useful and practiced by many popular bloggers out there. But the thing is that this strategy obviously can’t work for newbies. Most popular blogs won’t accept blog posts from new bloggers (unless of course the post is exceptionally well-written) or because of fierce competition, it may take months to publish it.

  • Nate Moller

    @Daniel – so the follow up question (there may be an answer on the blog somewhere) is this:

    How do you pump out such great content on a consistent basis and stay sane?

    Look forward to blogging about your answer on my own site or as a Guest Post somewhere 🙂

  • J. Money

    Hah! I literally just finished reading your guest post on ProBlogger before I saw this one 😉 If you keep this up you will be big(er) pimpin’ in no time.

    Love reading your stuff man, keeps us motivated!

  • Aglolink

    Creating post list as 20 pages will makes me sick, I know that I am not talented in this regard. Daniel, the post is make me fall, can not compete with other people.

  • Daniel Scocco

    @Nate, of course! I haven’t missed a weekday of posting in 3 years 🙂 .

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