The One Thing Keeping You from Being a Blogging Master
This is a guest post by Karl Staib. If you want to guest post on this blog, check out the guidelines here.
Blogging master, you already are.
You just need to release your inner truth.
Have you noticed that most big time bloggers aren’t much better writers than you are?
The difference between you and them is not how they string words together, but it’s in their ability to connect to your emotional side. They know what they want to say and how to connect to their people’s hearts. They do this so well because of their intrapersonal relationship.
They’ve taken time to reflect on what excites them, so when they write, their readers are excited.
I know that I look forward to a new Daily Blog Tips article in my RSS feed.
How do they do it?
Most people will tell you that they love to write, share, build a business, etc. But that’s just a part of it.
Probloggers such as Daniel aren’t afraid to let their true selves out. They embrace the fear of writing something that people might disagree with. They put themselves in uncomfortable positions because they want to stand out from the crowd.
Many of you hold back from saying what is truly in your heart. You’re afraid of the reaction that might occur. This is completely understandable, but the only way you will break through and create a blog that people keep coming back to is to create something that people can’t get anywhere else.
You have to create connections with people that allow for deep connections.
The only way your blog will be read by a stadium sized tribe is if you build great relationships.
If you want to influence, you must have people who believe in you.
I teach people how to build better relationships because it’s the best way to increase happiness in a career. When you work with happy people, it’s easier to be happy yourself. When you have an audience who loves what you create, it’s easier to create great content.
It’s hard to create these emotional connections, whether you are a blogger or just trying to build your career. Daniel is good at it. Leo is good at it. Brian is good at it.
Their people trust them and keep coming back for more.
Get Good at Pulling on the Heart Strings
You have to connect with your audience through their emotions. That means being so well connected with yourself that you believe and love every word you type, talk, and sing.
If you don’t know what you believe, no one will follow and share with their friends what you have to say. You say you believe in yourself, but do you really?
That’s the key to creating your tribe: believing so intensely in what you write that people listen. That means knowing yourself so well that it sometimes hurts. You have to ask yourself the tough questions. You know you do this when you ask yourself questions that push you outside of your comfort zone.
By pushing past your limits, you’ll discover the best way to create that emotional connection.
The “5 Whys” method to help them get to the heart of a problem. There was an inclination for their workers to solve the symptoms instead of getting to the root cause of a problem. If you want to be a blogger who has a lot of influence then you must dig deep.
I like to think of this as a chance to do a little meditation. My “5 Whys Meditation” has been instrumental in my happiness and success.
Give it a try. Kick up your feet, close your laptop and just calmly breathe in and out as you go through the 5 whys. You’ll love the results.
For example, if I’m having trouble writing an article about sex in the workplace I ask myself “why” 5 times.
- Why: Because I’m not in the mood.
- Why: Because I’m not sure that people would be interested.
- Why: Because it’s a delicate topic.
- Why: Because I would have to interview people about this sensitive topic.
- Why: Because it’s not easy to write about something I’ve never done.
It’s at this point that I need to either pick a new topic that I know about or interview people who have had intimate relationships with co-workers.
Then grasshopper you are ready…
Only when you have solid intrapersonal skills can you develop interpersonal skills that keep people wanting more.
If you want to build these skills, remember these three letters: S, H and V.
You must tell a story every time you write. I don’t care if you are writing about human genetics. Tell a gripping story and people will want more.
Before you press post, make sure that you believe with all your being in what you wrote. If it doesn’t feel 100% to you, it sure as heck won’t feel 100% to your readers.
Are you giving your readers something they can use when they are done reading? If you make them laugh, you did your job. If you make them want more, you did your job. If you open their eyes to a new perspective, you did your job.
Now grasshopper, you don’t need me any longer.
You actually never needed me. You just need to listen to that little voice in your heart that knows what the world needs to hear.
You know that you have what it takes. Let go of that fear and build the relationships so your tribe sings your praises to all their friends.
About the Author: Karl Staib of Work Happy Now created an e-course called Fear to Fuel to help people face their arch nemesis and do work that they love.
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21 Responses to “The One Thing Keeping You from Being a Blogging Master”
Thanks for this article. I really liked it. I love the idea of the 5 whys and I’m going to try it. But I am not sure I agree with the believing with all your heart theory. Thing is, you said you have to be very honest with yourself and be willing to show your real self. A big part of who I am is someone who questions things incessantly. That means that I often have opinions that I question!
Usually I’ll write in the post that I’m not sure i agree with myself 100%. So that advice works against itself in my case. Be willing to be myself but also believe 100% in what I write can’t coexist. 🙂
Great post and so much helpful stuff. I love your 5 questions! I also think many people don’t believe they CAN write. Many people I know tell me it’s going to take a load of time and effort and they can’t really write that well.
I tell them to just get going. Find a subject their passionate about and then start writing in a Word doc or on paper and get the words flowing.
It’s easy to sweat the fear factor too much. Just get writing and watch the magic happen.
In a nutshell, it is “ourselves” that stops us from being a blogging master.
Totally agree. I try to keep a positive emotional vibe going, and I can tell when it connects with the readers. Great advice.
Karl Staib – Work Happy Now
In my above comment I was trying to reply to Lou.
Karl Staib – Work Happy Now
This is true. There is never one thing that holds a person back from being a pro-blogger, but I believe it’s the most important thing. When we keep creating, testing, and shipping we are trying to succeed. I’ve seen some amazing bloggers who never make it because they were afraid to create something new.
The bloggers that I’ve seen succeed are the ones that write things that scare them and create products that they know can fail. They took on their fear and went for it and that’s the biggest hurdle to overcome.
There’s so much recycled and uncreative information when it comes to blogging. Rarely do you find a gem like this article that is written beautifully and really goes straight to the heart of the matter. This is a keeper. Thank you.
Good post, Karl –
I liked this point:
Are you giving your readers something they can use when they are done reading? If you make them laugh, you did your job. If you make them want more, you did your job. If you open their eyes to a new perspective, you did your job.”
I got a little flack on my last post for being too harsh on a cheating husband.
We are here to share our life experience.
And it was a “new perspective.”
Sorry, just doing my job.
I think fear is the BIGGEST factor holding people back.
You can call it low self esteem or even lack of experience, but fear is behind the reason not to move forward the majority of the time.
Tess The Bold Life
Nice seeing you over here with your amazing wisdom. I agree with with “heart” and if it’s not 100% with me it won’t be with my readers. I believe it’s better to blog something amazing less frequently than more often just ho-hum posts.
Maybe the 7 deadly sins of blogging would make for a good guest post
– extravagance: spending all your time and money on ineffective images, adwords
– gluttony: holding 5 blogs at once and starting a new one after abandoning the previous one after only a few months
– avarice/greed: not investing in e.g. aweber
– discouragement/sloth: not posting daily or posting bogus material; giving up too fast
– wrath: (not easy to find a blogging application for this one)
– envy: lamenting on your lack of success and envying others’
– pride: writing about stuff nobody cares about, just because you think it is great; not answering comments
Indeed, sloth may be the deadliest sin for a blogger.
Being from a finance background I was constantly told to color inside the lines. Follow the rules. Don’t do anything new or creative. I knew that there was so much more finance could offer (without boring people to tears).
Thanks for reminding me why I decided to start my own business, and encourage people to *thoughtfully* try new ideas and approaches.
You are right, Karl. You need to work, forget about procrastination and don’t be afraid 🙂
In my case it was LAZINESS. Now, I said it.
I’ve been blogging in my country for the past 3 years. I am not a “nobody”, but still couldn’t say I really did amazing things, though my content is not bad at all. But posting once in a while doesn’t make it.
So, for the past 2 months I’ve started blogging DAILY. I have a schedule, I have ideas in drafts, I am PRESENT with comments and ideas on other blogs. My traffic has doubled after years of it being the same.
I have started something similar on my .com blog too. Cannot say it works amazing, but I did bring it from 4-5 visits a day to 60-70 in just 2 weeks. It’s not easy, but hard work starts showing.
Jane@Find All Answers
The 5 whys method actually does work. I have tried it b4. Not exactly 5 whys, but I will stop myself and keep asking why until I am exhausted with no answers. This will give me a solution to why I am stuck at something.
Great article, thanks.
Why is fear a common human emotion? Because many years of evolution have ingrained the probabilities of life and death into human beings. If you let go of your fear, you are exposed to many opportunities but also to many risks. Fear mitigates both. Without fear, you will either achieve great success or perish. Fear slows down the perishing into a gradual decline, called “life”.
It is true that the great personalities in history all showed fearlessness, especially in dealing with their social environment. So did many others which were never interviewed or biographed, because the social punishment for their risk taking was stronger or faster than their potential success.
The real choice is not between failure or success, but between a flip state of failure/success and safety.
Fear is a reason keeping you from becoming pro. But, just being fearless doesn’t make you a pro-blogger and it’s hardly the “one thing”.
You are right man! Fear is the main thing. if every one can put away fear in his or her life it will be better. thanks for sharing.
This is a good post. I used to hold back many of opinions too. Then I just started letting them. I made some controversial statements on one of my email newsletters and it became the most read newsletter to this day. At the end of the day “be you” and the rest will follow…
Fear is also one big thing which is the big barrier in publishing valuable articles. I learned from blogging that some times criticism is also good thing.
Rahul @ MazaKaro
Well its happened to me, I was afraid that I might be spoken negatively about and so stopped being open and that was my failure..One I realized what went wrong there is no stopping me…
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