Top 5 Blogging Misconceptions

By Guest Author

This is a guest post by Bob Bessette. If you want to guest post on this blog, check out the guidelines here.

1. If you write it they will come…

No, not really. It’s more like, If you promote it they might come. You could be writing the most fantastic blog on earth but if no one knows about it why bother? It’s almost like the old saying, “If a tree falls in the woods and no one is there to hear it, did it make a sound?” You simply have to get the word out there that you are living and breathing amid the blogosphere. I’m doing that through this guest post. I am not doing this out of the goodness of my heart or because I like Daniel. I am writing this guest post because Daniel has something that I want; a HUGE readership.

2. People will read because of my great writing

Don’t get me wrong, I think that great writing is a prerequisite of a successful blogger but your readers aren’t reading your blog because you write well. There are bookshelves filled with books at any Barnes and Noble or Borders written by great writers. The most important lesson that a blogger has to learn is that you MUST deliver value to your readers. The reason Daily Blog Tips is successful is that Daniel delivers value to the reader and has done this consistently through the years. When you write a blog you must have your audience in mind. That is why it is very important to get to know your readers which can be done through interaction in the comments. Responding directly to the comments of your readers is very powerful. It builds a relationship and trust that can be nurtured with time. You will also begin to understand the profile of your readers which can go a long way to developing posts which are helpful to them. If that reader likes what you have to say, he or she may tell someone else or maybe even link to you in their blog if they have one.

3. Other bloggers will always be willing to help

To be totally honest, I have found that about 90% of fellow bloggers are very helpful. But there are some out there who feel you are the competition or maybe they don’t feel you are worthy of being helped. I could never understand that. If someone asks for my help I would gladly give it to them when it comes to blogging. I will never look at this as a competitive endeavor, but a nurturing one.

4. You will start making money right away

This could be true if you already have a following from either another blog or a NY Times bestseller book that you just wrote. There are two schools of thought on monetizing your blog. Some say to wait until you have a decent readership before you add any Adsense or advertising on your blog. Others say it’s OK to start the blog off with advertising. My take is to wait until you have a following before you monetize your blog. It may just turn people off early on and that is the last thing you want to do. Either way, it will take a while before you have a large following and with that you may be able to make some money through advertising. But, the majority of bloggers don’t make money. So if you started blogging to make money instead of having a real passion for your writing, you may want to reconsider.

5. It’s easy to blog

Actually it requires a lot of work. If you have a full-time job and are blogging on the side, finding the time to write is tough. And, if you don’t put in the time, it will show in your content. I enjoy the process immensely but that still doesn’t mean it’s easy. To build a following you also have to be consistent in your writing. You can’t just post a blog at random intervals. That’s the quickest way to lose any readers that you may have. If your readers like your posts then they expect them to be there on a regular basis. Try to stick with a regular posting interval. If you state your posting interval in your “About” page, then make sure you meet your deadlines.

Blogging can be a tremendously rewarding experience. Being able to communicate with a diverse group of people from anywhere in the world is truly mind-boggling. Understanding some of the misconceptions out there related to blogging can help you get off to the right start. Knowing what to expect ahead of time may save you a lot of wasted time and energy.

Good luck in your blogging endeavors!

Bob Bessette writes a blog called Totally Unique Life. His blog is geared toward practical advice and strategies for life, work, and play.


66 Responses to “Top 5 Blogging Misconceptions”

  • Gal @ Look A Day

    I think too many people enter blogging with incorrect expectations and I know I did. I thought blogging is easy. I’ll just build a site, write some stuff and watch the money roll in. It couldn’t be further from the truth.

    There is a LOT of work to building a successful blog. It takes hours and hours and sometimes you’re going to get frustrated with the slow progress. If you’re not willing to devote that time, maybe blogging isn’t for you.

  • Mike Crimmins

    I have a lot of blogging friends. I know I’m not perfect, but there’s definitely some lessons that I would love to take from this article and force them to follow. Rule #1 and rule #5 really stand out to me and the people that follow those rules seem to be the bloggers that stick around for a while.

  • Vishal Sanjay

    Nice post Bob, i totally agree with you, promotion, content and monetization are equally important. I’m looking forward for more posts on your blog.

  • Phaoloo

    I thinks the point #5 should be the first one. Many people start blogging since they think it’s damn easy in comparison to other jobs. And with that thought in mind, I bet they quit in less 3 months 🙂

  • | Muzi Mohale

    There is no instant success in blogging, it’s an ongoing journey with loads of hard work required from the blog owner for it to yield positive results. There is just too much competition which makes it even harder…if you’re looking for instant gratification, you’re in a wrong platform. One thing people forget is that being entrepreneur requires more work than being an employee since you add more hours working and worrying about your next pay cheque.

  • Henri

    Agreed. The reason you pick a topic you’re passionate about and would write about even if you’d make money is exactly for the reason that you will never give and just keep working. It’s hard work, but when you find your passion it’s fun work 😉

  • Karol K.

    Point #2 is a good one to see. If you know what I mean 😉

  • Mr. I

    Good points. #5 is definitely biggest of these and is the main reason of so many blogs around.

  • Darni

    As far as I think,there is only one way to get traffic.Keep writing and promoting.

  • John Paul Aguiar

    Easy to blog,, my ass 🙂 Blogging isn’t a hard thing to do, but it takes time, effort and work.

    Blogging can also be the most depressing thing you do, since what you writie comes from you, and if no one reads it, or likes it it can be a big blow.

    Blogging takes tough skin when you are first getting started, but the good thing,m is once you are and rolling things become alot easier.

  • poch

    I like the first point.
    Though promoting your posts is really the gist
    and the hardest task of blogging!

  • dava

    Promotion, promotion, promotion. I see a huge variance in page views depending on how many comments I leave on other blogs, how often I mention a post on Twitter or LinkedIn, and even how often I post. The writing part is the easy part (for me, anyway). The hard part is telling everyone to go read what I wrote!

    Great article, thanks for writing it!

  • Hal Brown

    Your point “…you MUST deliver value to your readers” in my opinion, is the most important thing here. This is where it hurts for me.

    I ask myself, what do I read? If the content value is lacking, and it is with the majority of blogs, I leave the blog.

    This is also my downfall, something I am working hard to fix. First, I have to define “value.” I’ve had posts I thought were just OK and did well. Others I thought were better didn’t.

    Thanks for a very good post. I get tired of “just do xyz and all will be well.” This is more thought provoking.

  • George Angus


    Number five is a beaut. Blogging is darned hard work. It is constant and if it gets neglected for even as little as a week, it can start to wither on the vine.

    Blogging is not for the faint of heart, the thin skinned or the weak kneed. Or the weak minded, for that matter.


  • Ben Vernon

    I love these points! My favourite are the fourth and fifth ones because it makes me feel better about my blog. I know that it is going to be hard work and it makes me feel good that lots of “blog tips” blogs pick up on this.

    I also like the fact I won’t make money straight away.

  • Suzanne Franco

    These are all very good (great) points! Building a successful blog (no matter what your definition of success is) is a time consuming, difficult thing to do. It might come easier to some than others but even in the best of circumstances … it takes a lot of hard work and dedication. I’ve always loved the saying, “Simple … not easy” and this definitely falls into that category for me. The idea seems “simple” but doing it all successfully is not very easy. *SmiLes* Suzanne

  • Basant Singh

    Point #4 is the most important, I guess. Very difficult to go beyond 6 months if there’s a lack of passion cause most of the bloggers will not make any money initially.

  • Oliver

    Great post and I agree. Blogging isn’t easy as it can take time to write articles and then it take time to promote them to try and gain visitors who will read what you have to write about. I’m still fairly new at blogging and I struggle to write good content that will keep readers interested in what I write about.

  • David Walker

    Bob. Thanks for the valuable advice. I think the greatest misconception has always been about the money, and it doesn’t help that that’s what being flashed about the Net; how much a blogger earns, how quickly you can get there, and of course how they did it.

    I’m not saying it’s wrong for a blogger to show how they got there, but masses of people end up blogging because it’s been made to look easy. It’s not. The money’s not easy either. There’s a lot of hard work involved and this is what should be stressed. Better still if you’re passionate about the blog and don’t really think about making money for months or even a year.

  • Eric C

    I particularly like the first and last pieces of advice. A lot of these misconceptions have been debunked before, but I still think people think blogging is easy. Some sites encourage that.

    On the second piece of advice, it sort of is a horse before the cart thing. I mean, without great writing, you can’t impart value. Also, I think value sends people down the how-to, tips and tricks blogging route, when humor, political and culture blogs do extremely well. I guess to me value is a large and abstract concept.

  • Andy Fling

    Nice post! Writing great content is your first important goal. In close second position is marketing. Then when you finally get people to your website, you have to think about positioning you ads in places where they will get clicked, and provide them with an attractive, easy to navigate website so that they have a good experience while they are there.

    Building a successful website is hard work, just like any business. Though if you are passionate about making it a success, it has the potential to far exceed your expectations.

  • Luc Galoppin

    When I first started blogging over two years ago I hardly knew what it was going to result in (and I still don’t).

    Now, 305 posts and 121 comments, later I can underscore every point of the above top 5.

    Next to that I would like to share some more TIB’s (Things I Believe):

    TIB#1: weekly rhythm works
    One article and one quote a week is a frequency that works best for me. Apparently it also works for my readers; as if they have fitted it into their weekly routine.

    TIB#2: value is unpredictable
    I sometimes struggle a whole week over an idea that is big and revolutionary. On top of that I work my ass off to write the best English I can (I’m not a native speaker) just to find 0 comments and not a dog reading the article.
    I have learned that value for the reader and effort are in no way linked to one another.

    TIB#3: don’t let the webstats drag you down
    Just like effort does not equal value for the reader the same ‘non-relatedness’ applies to webstat fluctuations and success (in terms of reputation). Sometimes your ideas travel a long way and the biggest part of their path is goes unmeasured in terms of webstats

    TIB#4: love it or leave it
    If you find yourself counting the hours you spend writing, then the answer is ‘too much’. I discovered that I am as passionate about the act as about the result. I get a way bigger kick out of distilling an idea and closing a thinking loop than out of watching TV or reading a book.

    TIB#5: “the” best thing to blog about is so close you often can’t see it
    This relates to my TIB#2 … After a year or so I found that the best stuff to blog about is not the far-fetched intellectual topics (‘so I would look great on the web’) but the ones that keep me up at night. Or even better: the random thoughts that enter my mind at the most unpredictable moments.

    Loved your article – thou shall be twittered!

  • Bob Bessette

    I want to thank everyone for their comments on my post. I also want to thank everyone who tweeted this post. And, more importantly, I would like to thank Daniel for the opportunity to write for one of the best blogs on the planet!

    Daniel, you do a great service to bloggers who want to get more exposure. I’m sure that everyone who has had the privilege to write a guest post for this blog feels the same way.


  • Wesley

    Very good article. There are many misconceptions on blogging and you are dead on about them. Thanks for sharing this with the public.

  • Akhza

    Good points. #5 is definitely biggest of these and is the main reason of so many blogs around.

  • Evan

    I am very new in blogging. No I don’t want to make money by blogging. I want to be recognized as an freelance expert to people. The blog I have started is basically for website developer so that they can find resources and get news. But to be honest they are not my target clients. I want freelance job but I want to be recognized as an expert first. That is why i formed that blog. I thought that when my blog will get more follower I will be more accepted as expert by others. I will have an identity then. DO you think it is right approach. But it might be a lengthy process….

    moreover do you suggest to put post from other blog in my blog as recent news? Many blogger dose it to gain quantitative advantage in their blog. do you support it? If you can please email me. I really need some professional suggestion.

  • Fatin Pauzi

    Those listed misconceptions that blogger’s blogging things fells in the middle of the road.

  • Sarge @

    First point is so true. I think what a lot of new bloggers don’t understand is that you actually have to spend a fair amount of time PROMOTING your blog to see people visit.

    Sure you may get some SEO traffic but these are people that don’t you. If you promote yourself people see the person who owns the site and it becomes an instant connection and hopefully long-time reader/follower 🙂

  • trendoffice

    Thanks for sharing, but I find a slight contradiction – delivering value to the reader cannot be determined by “a regular posting interval”, especially if blogging about news in any area. News come at irregular intervals.
    On the other hand, “If you state your posting interval in your “About” page”, why would readers visit your blog in the intermediate time between posting?

  • GoBusiness101

    5. It’s easy to blog! I like the sound of it. but its very deep, if you have started it.

    Happy blogging!

  • Muhammad Panji

    Nice post to remind me as i try to be a profeesional blogger too. I write in Indonesian Language. Beside the writing content itself because I also maintain the technical side of the blog sometimes it really eat my time. placing tracker, ads etc.

    Consistency is another problem. Several months ago I could write 20 technology news (Yes, it was just article rewrite) in one night, but after that? Even having 5 articles a day is very hard for me. especially I have no day job, so I still have to think about money too 🙂 anyway. thanks for the tips

  • Chris Peterson

    Very informative post. Out of your all step I liked your step3, you are correct always other bloggers helps to write better.

  • Robomaster @ CoolAppSite

    I especially like point #1. It doesn’t matter how good your content is if people don’t know about it! Promotion is the only thing that’ll get people to your blog, but the content is what KEEPS them there!

  • Samantha

    Hi guys

    I also like the point # 1. It is better to know your customers or simply visitors. You must know which is buying on the market and not. Why focus on writing on something that no one wants to read? Totally waste of time.

    Kind Regards

  • Ryan


    I’d add that it will takes months or years to develop a readership. Don’t get too caught up in timelines folks; our reality is created by what goes on in the mind.

  • Jeff Sabo

    This piece makes some very valid points that are often misunderstood or not taken seriously at times. There are those out there who have unrealistic expectations about starting a blog and it ends up making the blogging experience a miserable one.

    The first point about promoting a blog is extremely important. Having a blog is fun but it doesn’t mean that everyone will start coming out and finding it right away. With Facebook and Twitter becoming more popular each day, promoting the blog through those channels helps you reach your friends and other people who can spread the word. Sometimes these people can become daily readers and help build your following.

    The last two points about making money and it being easy to blog are key as well. It is possible to make money with a blog but it takes time, patience and a lot of work. With the amount of people blogging out there, making money from a blog doesn’t happen overnight and the blog needs time to develop. A blog needs to be consistent so budgeting time on a daily or weekly basis is needed as well. Setting a specific time each day to blog makes it consistent and a great way to update it on a daily basis.

  • Greg Taylor

    Thanks for the great article. It’s amazing how many other things I can find to do when it comes to writing an article for my blog. My blog is about music, photography and concert photography – you would think that’d be fun and I’d sit down and want to do it all the time. Great post!


  • Kevin Costain @calwell

    Great post indeed! I totally agree with all of these – and the one topic I was hoping you might shed more light on is the one of “value”.

    There are alot of things that likely go into this idea of value, lord knows I couldn’t list them all – but I think that it has to be a combination of what you love to do, enjoyment of the writing itself and, a consistent message and possibly knowledge of what readers are looking for at your blog.

    My own blog, being mainly of computer-related stuff would not really be suited for adding a movie review (I have done it though), but I think that won’t bring as much value to the reader and if I write about some difficult issue I worked out or an application they might be interested in seeing. Because I’m passionate about technical “stuff”, because I know what I’m doing, because I’m (making an effort anyway) to build a consistent message of technology on my blog, and because what I write may actually help – I think that adds up to “value”.

    Not an easy proposition on the best of days..

    Great Article, thanks for the insight..

  • Bob Bessette

    @Sarge – Promotion is so important, as you agree. Blogging without promotion can be a fruitless exercise.

    @trendoffice – you make a very good point about the posting interval and why should anyone visit your blog in between. That is an interesting concept about not stating your posting interval. I guess that is something to consider and maybe it makes sense to post irregularly but I am afraid that your readers could become frustrated. I guess in your niche, delivering news, the posting interval may not be regular so this is a special case.

    @Ryan – I am with you that it will take a lot of time to grow a blog. Doing guest posts like I just did with Daniel on this site will hopefully help me with readership as well. Consistency and great content will hopefully get us all where we want to be.

    I am sorry I can’t get to everyone’s response but if you’d like to discuss anything further please contact me via my blog.

    Thanks everyone for reading my post!

    Bob Bessette

  • Ebooks blog

    Ya, I bookmarked AND favorite-d this post both in mozilla and IE. Very helfpful, and true. But I actually knew it was not going to be easy, because everything that sounds too good to be true, usually isn’t

    Blogging for EASY profits is one of those things, and blogging for profits is somewhere between. I am still very new to this whole blogging thing, but I start to like it… And Google seems to pay attention to new content, so blogging is probably one of the most powerful tools around.

  • Annie

    I agree with all the points, especially the first one. Most people think that good content is enough to ensure visitors, and when they realize nobody is reason their blog they stop.


  • Chad

    This should be required reading for anyone thinking about starting a blog because “it looks so easy”. It’s seriously difficult if you want to be any good.
    No matter how well you write, no one will come if you don’t promote. It’s also impressive, and unexpected, how willing other bloggers are to help.

  • Panki

    Yeah. Thanks a lot for sharing your experience and skills. Combination of #2, #3, and #5 make lot of sense.

  • Peyton Farquhar

    All good points, however, personally speaking, I think that the single toughest thing about blogging is generating an audience. Case in point: I could write Pulitzer Price winning articles about any given thing any day of the week, but if nobody is paying attention, then it’s just like the tree falling in the woods.

  • Jen

    Awesome post Bob and great to see you getting so many comments and retweets….thanks to the great advice here. As I’m finding being a blogger and a coach, the doing of these things is only part of the story…you must let people know what you’re doing too!
    Thanks as always Bob

  • ysfirdaus

    Great post Bob, I have similiar post point like this article. but mine is talking about my failure of blogging. the point #5 in yours is #1 point on my post.
    Since I have rebuild my blogging attitude, i have to manage making consistent post, thanks God I have manage it so far.

  • Bob Bessette

    @eBooksBlog – Thanks for the compliment and the bookmarking of my post. I appreciate that. I haven’t gotten to the monetizing aspect of my blog yet. I am waiting for an audience to be developed and I really am enjoying the process of writing.

    @Annie – I agree that point #1 is so important. Promoting your blog, as I did with this guest post is the most important part of getting your blog out there. Why bother writing if you have no readers?

    @Chad – I agree that it is not easy but at least I’ve been having fun so far. Thanks for reading my post.

    @Peyton Farquhar – that is what i was trying to say in #1 about promotion and in #2 by saying that you could be a Pulitzer Prize winner but if you aren’t adding value to your readers’ lives they will not read.

    @Panki – thanks for the kind words. I’ve certainly been gaining some valuable experience.

    @Jen, my friend, so true. Thanks, as always, for reading the post and contributing..

    @ysfirdaus – Good luck with your blogging. Consistency is certainly very important. Good luck.

    Thanks all for making my post a success. You have all made my week in your tweets and your comments!


  • Jp Manching

    Hi Bob,

    Nice article and I agree with all of these. Specially number 5, I also made a post like this but I focused more on how hard it is to blog. Yes it is hard to start a blog, opposite to what others say. I hope you will check some of my posts too.

    Thanks for this article Bob.

    Jp Manching,

  • Bob Bessette

    Hi JP,
    Thanks for reading my post to DailyBlogTips. I was very happy with the response from this post by way of comments and tweets. I agree with you that blogging is hard. Being able to formulate and deliver fresh content is the big challenge of all bloggers. I just hope I can continue to deliver on my blog. I took a quick look at your site and I like it. I’ll go back and read more now…BTW, thanks for the compliment.


  • Christine Livingston

    Great post, Bob. As you know, I’m a coach, changing the way I work from more of a business-to-business to person-to-person relationship. I see my blog as central to the continuing development of my new way to working. I thought it should be a natural fit as I also enjoy writing.

    I don’t regret it one bit, but it has been really hard work. Becoming a blogger and using blogging as an aspect of business has been like learning a completely new job. I have no background in either computing or marketing, so I’ve had and continue to have a steep learning curve. Not just from the point of view of technical skills, but personal skills – I’ve had to challenge a natural reticence in myself to self-promote, for example. But when you consider that there are, literally millions of people also blogging, these are things I’ve needed to get over.

    Which for me has been part of the thrill – overcoming new hurdles and challenges. But if people start blogging thinking it’s easy, they’re not going to get very far!

    BTW, congratulations on getting published in DailyBlogTips! You deserve all the comments and tweets you’ve had on this post. Well done!

  • Bob Bessette

    Thanks for reading my post Christine. I was overwhelmed by the number of Tweets and comments and it wouldn’t have been possible without Daniel’s generosity to publish my post. For someone with no technical skills I think you have done a great job with your blog. I love the look and the content. I much prefer a cleaner look than a cluttered look. Good luck in maintaining that content. That is the hardest challenge I have found.


  • PLANETwebfoot

    These misconceptions are all very common sense, but I still see plenty of bloggers suffering from them. I especially like point #5, It’s easy to blog…sure it is, but whether a blogger will have positive results is another thing. Thanks for sharing this info!

  • Bob Bessette

    Hi PlanetWebfoot,
    Thanks for your comments. Yes, #5 is a key point. A lot of new bloggers think it will be easy but once you start you soon find out that it is difficult to keep it fresh. But I am certainly enjoying the process. I think you really have to use your brain to come up with different topics to post on. I think it is a healthy exercise.
    Thanks again for your comment on my post..


  • Paul Swarthout

    Great post. But I disagree with your position in # 4. You say wait until I have a decent readership before monetizing my blog. That’s an odd statement. 1) Its not likely that your audience really knows how many readers you truly have, so waiting until there is a decent readership is pretty meaningless. Further, your readers don’t know whether you are even making $$$ from your ads. 2) If you start off with monetizing your blog, then a) people may assume that you have more readers than you do, hence you may have more influence in the reader’s mind, and b) nobody will be offended by the sudden appearance of ads….they’ll have been there all along.

  • Bob Bessette

    Hi Paul,
    I certainly understand your position on monetizing. By using Alexa and PageRank tools, a sophisticated reader can glean the level of your readership, even if you don’t publish it. Be that as it may, I certainly have no problems with anyone monetizing on day one. It’s just not something that I wanted to do but I am certainly exploring that option now that I’ve written for a while and have some readers.

    I appreciate your comments and I wish you well with your blog!


  • Dave Higgs

    Thanks Bob.

    Like Paul Swarthout, I started with ads on day 1. I still have very few daily hits, but it is growing 🙂

    Your point #4 is important I think because of the last sentence. I think a lot of people are led by the “Get rich Quick” philosophy and (along with point 5) they embark on a blog so they can retire by the weekend.

    Great post, thanks.

    • Bob Bessette

      Hi Dave,
      I’m glad to see that your daily hits are growing. It is exciting to see that growth. I started my blog to write. If someday I make some money as a result so much the better. Thanks for the compliment.

      Bob Bessette

  • BaÄŸlama Duaları

    I certainly understand your position on monetizing. By using Alexa and PageRank tools, a sophisticated reader can glean the level of your readership, even if you don’t publish it. Be that as it may, I certainly have no problems with anyone monetizing on day one. It’s just not something that I wanted to do but I am certainly exploring that option now that I’ve written for a while and have some readers.

    • Bob Bessette

      Anyone can monetize on day one. That is their choice. I don’t think it is wise to do so. Thanks for your comment.

      Bob Bessette

  • Nick Gallagher

    I just wanted to say i performed a search on blogging misconceptions and actually found something interesting. This post, is exactly the same as the post on

    Quite interesting as the article was copied exactly as seen here and posted on their site. No credit was given and just used. I’m a little confused instead that theft?

    Anyways, just thought Id let you know. Take care,

    Nick Gallagher.

    • Bob Bessette

      Thanks for the heads-up. Can you let me know what date that post was published?

      Bob Bessette

  • Stan

    Very good points, especially number 5. People think that whipping up a few posts a day is easy, and to start with it is, but then you get things like writers block and things start to get tricky.

  • Bob Bessette

    Hi Stan,
    Agreed. The longer you blog, the tougher it is. Thanks for your comment.


  • TÅ‚umaczenia WrocÅ‚aw

    Recently I found a blog whith a title: What I`m wearing today. His owner is doing the daily pictures and describes why she picked this outfit. Surprising for me is the number of visitors to this page. With curiosity I even started to look in there from time to time. This blog is an example that you can update your blog every day, without spending a lot of time on it.

    • Bob Bessette

      Hi Tlumaczenia,
      What an different type of blog and yes, it is easy to blog on that daily. I guess it works if the person choosing the outfits is good at it and has a lot of clothes! 🙂


  • Bob Bessette

    That is interesting. I recently heard that there was a website where there was a woman who was trying to break the Guiness book of world record for heaviest woman. She would charge for you to join the site and she would film herself eating all day. People would actually pay for this!


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