Top 5 Blogging Misconceptions

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This is a guest post by Bob Bessette. If you want to guest post on this blog, check out the guidelines here.

1. If you write it they will come…

No, not really. It’s more like, If you promote it they might come. You could be writing the most fantastic blog on earth but if no one knows about it why bother? It’s almost like the old saying, “If a tree falls in the woods and no one is there to hear it, did it make a sound?” You simply have to get the word out there that you are living and breathing amid the blogosphere. I’m doing that through this guest post. I am not doing this out of the goodness of my heart or because I like Daniel. I am writing this guest post because Daniel has something that I want; a HUGE readership.

2. People will read because of my great writing

Don’t get me wrong, I think that great writing is a prerequisite of a successful blogger but your readers aren’t reading your blog because you write well. There are bookshelves filled with books at any Barnes and Noble or Borders written by great writers. The most important lesson that a blogger has to learn is that you MUST deliver value to your readers. The reason Daily Blog Tips is successful is that Daniel delivers value to the reader and has done this consistently through the years. When you write a blog you must have your audience in mind. That is why it is very important to get to know your readers which can be done through interaction in the comments. Responding directly to the comments of your readers is very powerful. It builds a relationship and trust that can be nurtured with time. You will also begin to understand the profile of your readers which can go a long way to developing posts which are helpful to them. If that reader likes what you have to say, he or she may tell someone else or maybe even link to you in their blog if they have one.

3. Other bloggers will always be willing to help

To be totally honest, I have found that about 90% of fellow bloggers are very helpful. But there are some out there who feel you are the competition or maybe they don’t feel you are worthy of being helped. I could never understand that. If someone asks for my help I would gladly give it to them when it comes to blogging. I will never look at this as a competitive endeavor, but a nurturing one.

4. You will start making money right away

This could be true if you already have a following from either another blog or a NY Times bestseller book that you just wrote. There are two schools of thought on monetizing your blog. Some say to wait until you have a decent readership before you add any Adsense or advertising on your blog. Others say it’s OK to start the blog off with advertising. My take is to wait until you have a following before you monetize your blog. It may just turn people off early on and that is the last thing you want to do. Either way, it will take a while before you have a large following and with that you may be able to make some money through advertising. But, the majority of bloggers don’t make money. So if you started blogging to make money instead of having a real passion for your writing, you may want to reconsider.

5. It’s easy to blog

Actually it requires a lot of work. If you have a full-time job and are blogging on the side, finding the time to write is tough. And, if you don’t put in the time, it will show in your content. I enjoy the process immensely but that still doesn’t mean it’s easy. To build a following you also have to be consistent in your writing. You can’t just post a blog at random intervals. That’s the quickest way to lose any readers that you may have. If your readers like your posts then they expect them to be there on a regular basis. Try to stick with a regular posting interval. If you state your posting interval in your “About” page, then make sure you meet your deadlines.

Blogging can be a tremendously rewarding experience. Being able to communicate with a diverse group of people from anywhere in the world is truly mind-boggling. Understanding some of the misconceptions out there related to blogging can help you get off to the right start. Knowing what to expect ahead of time may save you a lot of wasted time and energy.

Good luck in your blogging endeavors!

Bob Bessette writes a blog called Totally Unique Life. His blog is geared toward practical advice and strategies for life, work, and play.

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66 Responses to “Top 5 Blogging Misconceptions”

  • Bob Bessette

    Hi Stan,
    Agreed. The longer you blog, the tougher it is. Thanks for your comment.

    Best,
    Bob

  • Stan

    Very good points, especially number 5. People think that whipping up a few posts a day is easy, and to start with it is, but then you get things like writers block and things start to get tricky.

  • Nick Gallagher

    I just wanted to say i performed a search on blogging misconceptions and actually found something interesting. This post, is exactly the same as the post on theladybloggers.com.

    Quite interesting as the article was copied exactly as seen here and posted on their site. No credit was given and just used. I’m a little confused instead that theft?

    Anyways, just thought Id let you know. Take care,

    Nick Gallagher.

    • Bob Bessette

      Nick,
      Thanks for the heads-up. Can you let me know what date that post was published?

      Thanks,
      Bob Bessette

  • BaÄŸlama Duaları

    I certainly understand your position on monetizing. By using Alexa and PageRank tools, a sophisticated reader can glean the level of your readership, even if you don’t publish it. Be that as it may, I certainly have no problems with anyone monetizing on day one. It’s just not something that I wanted to do but I am certainly exploring that option now that I’ve written for a while and have some readers.

    • Bob Bessette

      Baglama,
      Anyone can monetize on day one. That is their choice. I don’t think it is wise to do so. Thanks for your comment.

      Best,
      Bob Bessette

  • Dave Higgs

    Thanks Bob.

    Like Paul Swarthout, I started with ads on day 1. I still have very few daily hits, but it is growing 🙂

    Your point #4 is important I think because of the last sentence. I think a lot of people are led by the “Get rich Quick” philosophy and (along with point 5) they embark on a blog so they can retire by the weekend.

    Great post, thanks.

    • Bob Bessette

      Hi Dave,
      I’m glad to see that your daily hits are growing. It is exciting to see that growth. I started my blog to write. If someday I make some money as a result so much the better. Thanks for the compliment.

      Best,
      Bob Bessette

  • Bob Bessette

    Hi Paul,
    I certainly understand your position on monetizing. By using Alexa and PageRank tools, a sophisticated reader can glean the level of your readership, even if you don’t publish it. Be that as it may, I certainly have no problems with anyone monetizing on day one. It’s just not something that I wanted to do but I am certainly exploring that option now that I’ve written for a while and have some readers.

    I appreciate your comments and I wish you well with your blog!

    Best,
    Bob

  • Paul Swarthout

    Great post. But I disagree with your position in # 4. You say wait until I have a decent readership before monetizing my blog. That’s an odd statement. 1) Its not likely that your audience really knows how many readers you truly have, so waiting until there is a decent readership is pretty meaningless. Further, your readers don’t know whether you are even making $$$ from your ads. 2) If you start off with monetizing your blog, then a) people may assume that you have more readers than you do, hence you may have more influence in the reader’s mind, and b) nobody will be offended by the sudden appearance of ads….they’ll have been there all along.

  • Bob Bessette

    Hi PlanetWebfoot,
    Thanks for your comments. Yes, #5 is a key point. A lot of new bloggers think it will be easy but once you start you soon find out that it is difficult to keep it fresh. But I am certainly enjoying the process. I think you really have to use your brain to come up with different topics to post on. I think it is a healthy exercise.
    Thanks again for your comment on my post..

    Best,
    Bob

  • PLANETwebfoot

    These misconceptions are all very common sense, but I still see plenty of bloggers suffering from them. I especially like point #5, It’s easy to blog…sure it is, but whether a blogger will have positive results is another thing. Thanks for sharing this info!

  • Bob Bessette

    Thanks for reading my post Christine. I was overwhelmed by the number of Tweets and comments and it wouldn’t have been possible without Daniel’s generosity to publish my post. For someone with no technical skills I think you have done a great job with your blog. I love the look and the content. I much prefer a cleaner look than a cluttered look. Good luck in maintaining that content. That is the hardest challenge I have found.

    Best,
    Bob

  • Christine Livingston

    Great post, Bob. As you know, I’m a coach, changing the way I work from more of a business-to-business to person-to-person relationship. I see my blog as central to the continuing development of my new way to working. I thought it should be a natural fit as I also enjoy writing.

    I don’t regret it one bit, but it has been really hard work. Becoming a blogger and using blogging as an aspect of business has been like learning a completely new job. I have no background in either computing or marketing, so I’ve had and continue to have a steep learning curve. Not just from the point of view of technical skills, but personal skills – I’ve had to challenge a natural reticence in myself to self-promote, for example. But when you consider that there are, literally millions of people also blogging, these are things I’ve needed to get over.

    Which for me has been part of the thrill – overcoming new hurdles and challenges. But if people start blogging thinking it’s easy, they’re not going to get very far!

    BTW, congratulations on getting published in DailyBlogTips! You deserve all the comments and tweets you’ve had on this post. Well done!

  • Bob Bessette

    Hi JP,
    Thanks for reading my post to DailyBlogTips. I was very happy with the response from this post by way of comments and tweets. I agree with you that blogging is hard. Being able to formulate and deliver fresh content is the big challenge of all bloggers. I just hope I can continue to deliver on my blog. I took a quick look at your site and I like it. I’ll go back and read more now…BTW, thanks for the compliment.

    Best,
    Bob

  • Jp Manching

    Hi Bob,

    Nice article and I agree with all of these. Specially number 5, I also made a post like this but I focused more on how hard it is to blog. Yes it is hard to start a blog, opposite to what others say. I hope you will check some of my posts too.

    Thanks for this article Bob.

    Jp Manching, blogmatters.net

  • Bob Bessette

    @eBooksBlog – Thanks for the compliment and the bookmarking of my post. I appreciate that. I haven’t gotten to the monetizing aspect of my blog yet. I am waiting for an audience to be developed and I really am enjoying the process of writing.

    @Annie – I agree that point #1 is so important. Promoting your blog, as I did with this guest post is the most important part of getting your blog out there. Why bother writing if you have no readers?

    @Chad – I agree that it is not easy but at least I’ve been having fun so far. Thanks for reading my post.

    @Peyton Farquhar – that is what i was trying to say in #1 about promotion and in #2 by saying that you could be a Pulitzer Prize winner but if you aren’t adding value to your readers’ lives they will not read.

    @Panki – thanks for the kind words. I’ve certainly been gaining some valuable experience.

    @Jen, my friend, so true. Thanks, as always, for reading the post and contributing..

    @ysfirdaus – Good luck with your blogging. Consistency is certainly very important. Good luck.

    Thanks all for making my post a success. You have all made my week in your tweets and your comments!

    Best,
    Bob

  • ysfirdaus

    Great post Bob, I have similiar post point like this article. but mine is talking about my failure of blogging. the point #5 in yours is #1 point on my post.
    Since I have rebuild my blogging attitude, i have to manage making consistent post, thanks God I have manage it so far.

  • Jen

    Awesome post Bob and great to see you getting so many comments and retweets….thanks to the great advice here. As I’m finding being a blogger and a coach, the doing of these things is only part of the story…you must let people know what you’re doing too!
    Thanks as always Bob
    Jen

  • Peyton Farquhar

    All good points, however, personally speaking, I think that the single toughest thing about blogging is generating an audience. Case in point: I could write Pulitzer Price winning articles about any given thing any day of the week, but if nobody is paying attention, then it’s just like the tree falling in the woods.

  • Panki

    Yeah. Thanks a lot for sharing your experience and skills. Combination of #2, #3, and #5 make lot of sense.

  • Chad

    This should be required reading for anyone thinking about starting a blog because “it looks so easy”. It’s seriously difficult if you want to be any good.
    No matter how well you write, no one will come if you don’t promote. It’s also impressive, and unexpected, how willing other bloggers are to help.

  • Annie

    I agree with all the points, especially the first one. Most people think that good content is enough to ensure visitors, and when they realize nobody is reason their blog they stop.

    -Annie

  • Ebooks blog

    Ya, I bookmarked AND favorite-d this post both in mozilla and IE. Very helfpful, and true. But I actually knew it was not going to be easy, because everything that sounds too good to be true, usually isn’t

    Blogging for EASY profits is one of those things, and blogging for profits is somewhere between. I am still very new to this whole blogging thing, but I start to like it… And Google seems to pay attention to new content, so blogging is probably one of the most powerful tools around.

  • Bob Bessette

    @Sarge – Promotion is so important, as you agree. Blogging without promotion can be a fruitless exercise.

    @trendoffice – you make a very good point about the posting interval and why should anyone visit your blog in between. That is an interesting concept about not stating your posting interval. I guess that is something to consider and maybe it makes sense to post irregularly but I am afraid that your readers could become frustrated. I guess in your niche, delivering news, the posting interval may not be regular so this is a special case.

    @Ryan – I am with you that it will take a lot of time to grow a blog. Doing guest posts like I just did with Daniel on this site will hopefully help me with readership as well. Consistency and great content will hopefully get us all where we want to be.

    I am sorry I can’t get to everyone’s response but if you’d like to discuss anything further please contact me via my blog.

    Thanks everyone for reading my post!

    Best,
    Bob Bessette

  • Kevin Costain @calwell

    Great post indeed! I totally agree with all of these – and the one topic I was hoping you might shed more light on is the one of “value”.

    There are alot of things that likely go into this idea of value, lord knows I couldn’t list them all – but I think that it has to be a combination of what you love to do, enjoyment of the writing itself and, a consistent message and possibly knowledge of what readers are looking for at your blog.

    My own blog, being mainly of computer-related stuff would not really be suited for adding a movie review (I have done it though), but I think that won’t bring as much value to the reader and if I write about some difficult issue I worked out or an application they might be interested in seeing. Because I’m passionate about technical “stuff”, because I know what I’m doing, because I’m (making an effort anyway) to build a consistent message of technology on my blog, and because what I write may actually help – I think that adds up to “value”.

    Not an easy proposition on the best of days..

    Great Article, thanks for the insight..
    Kevin

  • Greg Taylor

    Thanks for the great article. It’s amazing how many other things I can find to do when it comes to writing an article for my blog. My blog is about music, photography and concert photography – you would think that’d be fun and I’d sit down and want to do it all the time. Great post!

    GRT2

  • Jeff Sabo

    This piece makes some very valid points that are often misunderstood or not taken seriously at times. There are those out there who have unrealistic expectations about starting a blog and it ends up making the blogging experience a miserable one.

    The first point about promoting a blog is extremely important. Having a blog is fun but it doesn’t mean that everyone will start coming out and finding it right away. With Facebook and Twitter becoming more popular each day, promoting the blog through those channels helps you reach your friends and other people who can spread the word. Sometimes these people can become daily readers and help build your following.

    The last two points about making money and it being easy to blog are key as well. It is possible to make money with a blog but it takes time, patience and a lot of work. With the amount of people blogging out there, making money from a blog doesn’t happen overnight and the blog needs time to develop. A blog needs to be consistent so budgeting time on a daily or weekly basis is needed as well. Setting a specific time each day to blog makes it consistent and a great way to update it on a daily basis.

  • Ryan

    Bob,

    I’d add that it will takes months or years to develop a readership. Don’t get too caught up in timelines folks; our reality is created by what goes on in the mind.

  • Samantha

    Hi guys

    I also like the point # 1. It is better to know your customers or simply visitors. You must know which is buying on the market and not. Why focus on writing on something that no one wants to read? Totally waste of time.

    Kind Regards
    Sam
    X

  • Robomaster @ CoolAppSite

    I especially like point #1. It doesn’t matter how good your content is if people don’t know about it! Promotion is the only thing that’ll get people to your blog, but the content is what KEEPS them there!

  • Chris Peterson

    Very informative post. Out of your all step I liked your step3, you are correct always other bloggers helps to write better.

  • Muhammad Panji

    Nice post to remind me as i try to be a profeesional blogger too. I write in Indonesian Language. Beside the writing content itself because I also maintain the technical side of the blog sometimes it really eat my time. placing tracker, ads etc.

    Consistency is another problem. Several months ago I could write 20 technology news (Yes, it was just article rewrite) in one night, but after that? Even having 5 articles a day is very hard for me. especially I have no day job, so I still have to think about money too 🙂 anyway. thanks for the tips

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