10 Realistic Blogging Goals for the New Year

By Guest Author

This is a guest post by Bob Bessette. If you want to guest post on this blog, check out the guidelines here.

It’s that time of the year again when we ramp up to the New Year and start envisioning what changes we can make in our lives. Since I would imagine that your blog is an important part of your life, I’m sure many of you are looking for ways to add value to your blog. You want to make some positive enhancements to your blog as the New Year comes ringing in.

As a fellow blogger, I too am always looking for ways to improve my blog site and my blogging, for that matter. But I want to set some realistic goals that can be met. Not attaining unrealistic goals can be disheartening. For example, at my present place of employment, we had a VP of Sales who, every month, would project an unrealistic pie-in-the-sky revenue number. It was so unrealistic that the monthly revenue number was never met and eventually his words fell on deaf ears. He wasn’t taken seriously and the sales reps became disenchanted because they could never reach the goals that the VP was spouting.

So, this year, try to set some goals that are attainable. Don’t go into the New Year with the goal of hitting a Page Rank of 6 if that is unrealistic. Don’t strive for a subscriber number of 10,000 if it’s clearly not attainable. Take baby steps and try to take positive steps and maybe you’ll build some momentum in the coming year.

1. Tweak your Theme
I purchased a fully functional WordPress theme for my blog a while back and I really like it. The thing is, I’m probably utilizing a fraction of its functionality. This year I am hoping to learn more about all of the bells and whistles that my theme can do for my blog site. I’m hoping to tweak my theme in an effort to present my visitors with a new look and feel. Try not to stay stagnant with the look of your blog. Take advantage of what your theme can do for you. If you’re not happy with your current theme, there are plenty out there that you can purchase for a reasonable amount.

2. Become SEO-savvy
I am guilty of being an SEO novice. I understand the concept but I have yet to truly implement it on my blog site. We all want to rank high in the search engines and, in order to do so, we must become SEO-savvy. You could outsource and use a consultant or you could buy one of the many books out there that speak to SEO. I’m planning on buying a book and boning up on the subject.

3. Collaborate
There are many other bloggers out there in your niche. Consider a joint venture or a collaborative effort with one or many bloggers in your niche space. It may be mutually beneficial. Chances are you are already commenting on their posts. Get to talking and you might find that there could be a project you could work on together that could boost your blogs’ visibility.

4. Advertise
One of the best ways to advertise that your blog actually exists in the blogosphere is to guest post. I know that you’ve probably heard over and over that guest posting helps your blog become noticed. The reason you have heard this is because it is true. Daniel, the owner of this illustrious blog, is letting me do so with this post. I simply could not reach as large an audience without Daniel allowing me this opportunity. Seek out the larger blogs in your space and request to guest post. Don’t be intimidated. They can only say “No”. But if you are persistent and write a quality post, chances are your name and your blog link will be in lights in front of a whole new audience.

5. Outsource
I learned quickly that there are technical aspects of the blogging world of which I may not have the expertise. Instead of trying to do everything, it may behoove you to seek out a consultant who really knows what they are doing. There are many WordPress consultants who charge a reasonable fee if you want to move from one theme to another or if you just need some technical expertise. And when it comes to graphic artists, I found one to create banners for my sites and will use her to create some more images that I hope to use for marketing my online business. Outsourcing may save you a lot of time and aggravation at a nominal cost.

6. Take the time
Time management is always an issue for us blog owners. If you are not a full-time blogger and have a 9-5 job, you must take the time for your blogging. Set aside your lunch hour at your day job and devote it to your blog. Even if you are just writing your blog post in a notepad, you can then transfer it to your WordPress blog at your convenience. Writing the content is the hard part and if you can get it done on your lunch break, you’ll be way ahead of the game.

7. Take back your blog
If your blog has had some type of popularity, chances are there are other blog owners who want to guest post on your blog. This past year I got into a bad habit of publishing too many guest posts on my blog. The problem is that anyone who subscribed to your blog did so because they liked your writing. If you are constantly publishing others’ work then your regular subscribers will become disenchanted. Make it a point to keep the guest posts on your blog to a minimum. Even if you can’t post as many articles, it will be well received by your regular readers.

8. Take a break
This past year I was forced to take a break in my blogging due to a loss in my family. What I actually learned from this experience was that the break helped me revitalize my feelings toward blogging. When I eventually got back into it, I had a whole new sense of exhilaration toward writing. It is definitely worthwhile to take a break in your blogging if you feel you have become stagnant. You may find that it will really help you approach your blog in a new light when you get back into it.

9. Join a forum
I belong to a couple of forums on blogging. What I have found is that it gives me a connection to other bloggers and it also gives me an outlet to ask questions and, more importantly, to get answers. A forum will typically charge a reasonable monthly fee but it will definitely be worth it if you make it a point to participate.

10. Relax
Blogging is supposed to be fun. Hopefully this is the reason you got into blogging in the first place. So, if you can’t post on a regular posting interval, don’t let it consume you. Enjoy the experience and enjoy the process of writing. If you can only post once a month, make it a quality article. Quality over quantity should reign supreme when it comes to posting. Remember, your blog is your brand so don’t diminish what that brand means.

Try to make some positive strides in your blogging in the coming year. Enjoy the process and make the coming year a great one for you and your blog.

About the Author: Bob Bessette writes a blog called TotallyUniqueLife which is geared toward practical solutions, tips, and advice for your life.

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27 Responses to “10 Realistic Blogging Goals for the New Year”

  • Rojish

    Thanks for the post Bob, my goals are almost same as what you described above.

    This year my main goals are to move to a premium theme, try to maintain my posting frequency, write some guest posts, enter in friendship with some fellow bloggers and to become active in one or two forums.

  • Bob Bessette

    Rojish,
    Those are commendable goals. Good luck in attaining them!

    Best,
    Bob

  • Wasim

    Setting goals is good, as it gives you something to focus on, you can also include and set a goal, on how many RSS subscribers you want to achieve by the end of the year, how many new followers your want on the social media platforms (twitter & facebook).

    Set the goal, and put a plan of action to achieve it.

    • Bob Bessette

      Wasim,
      Goals, as you mention here, are very important. Striving for realistic goals help up to do our best and to move forward. I hope you reach your goals in the coming year.

      Best,
      Bob

  • Samuel

    Awesome post Bob. I agree with your points. I think it’s high time we start outsourcing in order to focus more on the things we love doing. Thanks for sharing.

    • Bob Bessette

      Yes, outsourcing makes sense on so many levels, especially when it comes to our time resources. Thanks Samuel for your comment.

      Best,
      Bob

  • Josh Garcia

    Hey Bob,

    Great list of goals. For me the most important component is Scheduling. As my business is growing I have to really set up a tighter schedule. This is a component I see a lot of bloggers drop the ball. Thanks for putting this together.

    Have a great day,
    Josh

    • Bob Bessette

      Hi Josh,
      Scheduling of your time is important and good luck with your growing business!

      Best,
      Bob

  • HP van Duuren

    Thanks for your Post,

    Funny that exactly now I discover your post, not that it isn’t a logical subject to write about now 2011 is approaching….,
    It is that recently I wrote on my Home Business Blog about how I use my Whiteboard to write my Goals on it being able to constantly have them in front of me, while at the same time (pre) selling an actual Whiteboard. Today I realised that the goal I wrote on my Whiteboard was to General and to far away.

    It made me realise that I only wrote down a Longterm Goal, and that it isn’t very realistic to expect to achieve it any time soon.

    For example recently on my Writing Blog I put up Coffee Makers and Espresso Machines to (pre) sell because I thought that would be interesting products for the Writing Lifestyle Niche. So my Goal was to make a specific amount of Money with Selling them. Only to directly expect people to Massively buy them through my links just isn’t realistic.

    So today I broke down my Goal and also created a Mid term, Short Term and a Goal for Today and scribbled those down on my Whiteboard. Come to think of it, writing a comment for Dailyblogtips was not (directly) what I wrote down as a Goal for Today.

    That might actually be a good Goal for the New Year,
    to become a little more Focussed 🙂

    All the Best,
    To your Happy – Blogging – Inspiration,
    HP

    • Bob Bessette

      Hi HP,
      I like your practice of writing down short-term and long-term goals as well as a goal for today. I hope you attain all of them.

      Best,
      Bob

  • Vivek Parmar

    thanks a useful post looking forward to set my goals and try to learn everything and working hard to dominate my niche. thanks again

    • Bob Bessette

      Hi Vivek,
      I like your positive goal to dominate your niche but is it realistic? I guess you will find out. Good luck with that.

      Best,
      Bob

  • Jen

    I really like the idea of creating goals for my blog. I have just tweaked my design which definitely has given me a boost, but there is more I can do. I think learning some SEO is my next big goal .. one i have avoided till now!

    Thanks for some great ideas Bob.

    Jen

    • Bob Bessette

      Jen,
      As I know you, I think your design tweak was a huge improvement with your blog. It gives it a much more professional feel which is great because you also offer professional life-coaching services. It is a great way for you to leverage your blog to promote your business.

      I’m with you on SEO. I know we’ll both gain from learning more about that!

      Best,
      Bob

  • Bob Bessette

    Hi Traffic,
    SEO is high on my list. Good luck in building more niche sites and getting them ranked!

    Best,
    Bob

  • Dean Saliba

    I think the only on that is out of my reach is becoming SEO-savvy. I’ve been trying for years to figure out SEO and am still as clueless as I was when I started. 😀

    • Bob Bessette

      Hi Dean,
      Maybe talking to an SEO consultant would make it a lot clearer to you. I’m going to hit the books for now.

      Best,
      Bob

  • Pascal

    Hey, Bob,

    Thanks for listing your realistic goals of upcoming new year.

    For me, it is going to be just one or two, when we come for number of goals for 2011. Because I would like to focus highly on What i will be doing.

    Especially, for me, learning best seo practices and publishing articles with consistency, are two the ultimate goals for 2011.

    For all of you, wish you merry XMAS and happy New Year!

    • Bob Bessette

      Hi Pascal,
      I think it makes sense for you to focus on one or two achievable goals for 2011. It sounds like you are like me when it comes to learning the best SEO practices. What is great is that there is so much information out there related to SEO that we should be able to find something.
      I would love to hear any readers recommend a particular book or online training course associated with SEO.
      Merry Christmas and Happy New Year to you!

      Best,
      Bob

  • Sujith

    Awesome tips Bob. I have already done half of the things you have mentioned. Thanks

    • Bob Bessette

      Hi Sujith,
      I guess that means that there is more you can do. Good luck in achieving all of your goals in 2011!

      Best,
      Bob

  • steve

    I still have no clue about SEO

    • Bob Bessette

      Hi Steve,
      As bloggers we should educate ourselves on SEO if we want to rank up there in the search engines. I understand that our time is limited but it’s just a part of our world that we should know about.

      I, too, have to educate myself more on SEO.

      Best,
      Bob

  • DJ Ben

    Hi Bob,

    I have sooo many questions to ask about SEO and blogging but my main one would be when I write articles for my blog is it important to use keyword loaded headings?? Or is it better to use the most relevant heading for the post.

    Also should I look for topics to write about around keywords or should I just write my articles and the keywords and benefits will work themselves out…

    • Bob Bessette

      Hi Ben,
      I think you are better off asking someone who is trained in SEO. One of my goals this year is to expand my knowledge on this topic. Sorry I can’t help you more. There are many, many SEO experts out there that could answer your question.

      One thing you could do is send in this question to Daniel, the woner of this blog, and he answers readers’ questions on a regular basis.

      Happy New Year,
      Bob

  • Camille

    Hi Bob,
    Just the article I needed to read to get ready for 2011! Your number 6 resolution hit home for me – I do work a regular job and in the evening I don’t often find the time to do what I need to do for my blog: write content! My biggest roadblock is not lack of time, but wasting time doing other things and not focusing.
    I like your suggestion about writing on lunch break –

    • Bob Bessette

      Hi Camille,
      I’m glad I helped with my article. Our lunch breaks can be very productive if we use the time wisely.

      Best,
      Bob

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