3 Tips to Outsource Like a Boss

By Mark Zeni

If you want to go fast, go alone. If you want to go far, go together.

I am guessing you want your website or online business to go far, right? If that is the case, you need to start bringing more people in and stop doing everything yourself.

At this point you might be thinking: “But my website/business is small! I don’t make nearly enoough to hire employees!”

But who said anything about hiring employees?

While you are small, a cheaper a more efficient solution is to outsource. That is, to hire the services of other people and companies to help out with your business. Here are 3 tips that will help you with that:

1. Identify Where you Add Value

If you are a talented writer and that is what drives people to your blog or website, there is no point in wasting time dealing with technical details. This means that it would be wise to outsource the website and hosting management to someone who is good and likes doing that kind of stuff.

Similarly, if you are a tech person but ends up writing content just because you need to have a freshly updated blog to attract customers, why not hire a writer to create that content while you focus on developing technical features?

Focus on your strengths and outsource the rest. This will help your business grow and make more money in the long run.

2. Find Outsourcing Candidates Efficiently

The whole point of oursourcing is to gain agility and to be able to focus on the things where you add value. If you spend a whole month posting job listing on several sites it will beat the purpose, right?

One thing you can do to speed up the process is post your job at Betterteam.com. It is a platform that will automatically broadcast your job listing to 100+ job sites around the web. Pretty cool huh? This will allow you to reach a much wider range of candidates, and it will allow you to find the right person to outsource much faster.

3. Measure the Results

You can’t improve what you can’t measure. Ideally, write key aspects of your business down for a month or so before you start outsourcing, and then track the numbers after you start doing it.

You obviously want to see improvements on those key variables. For instance, if you are a writer, once you outsource the technical details of your website you should see an increase in both amount of content you will publish on the site and monthly site visitors. Google Analytics has several functionalities that will help you measure not only web visitors, but actions and special events that you can setup.

If the numbers are improving, keep going and consider outsourcing even more stuff! If they are not improving, consider what might have gone astray and try to fix it.

Good luck!

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2 Responses to “3 Tips to Outsource Like a Boss”

  • Cristina Sliva

    I really liked your blog. This blog is very useful for everyone. Thanks for sharing this informative blog. keep it on.

  • shanti

    1. List all the tasks that you need to do in one day
    This includes not only the tasks that you have to do for your business but also the daily household chores and other family/social obligations. If possible (and if you’re quite OC with your time management), the list should also include the number of hours you spend for working on each tasks.

    2. Weed out the “grunt” work and choose to work on what’s important
    Pick and choose tasks which are crucial in your business and which ones are just administrative stuff (like putting up your blog posts for instance) which you can outsource to someone else.

    This is also the time to sort out which ones you love and capable of doing and which ones you find boring or too difficult. If you cry when confronted with an overflowing inbox then perhaps it’s time to get a virtual assistant to sort out for you. Similarly, if you don’t like doing the dishes or the laundry, then get yourself a house keeper.

    3. Start looking for a QUALIFIED person who can do these tasks
    What are you looking for a virtual assistant and/or a housekeeper? You have to be clear about that – what credentials you’re looking for, years of experience, particular skill set, if you want to hire the right person for the job.

    Ask around. Get referrals from friends/colleagues. Expand your search by going online,there are several job auction sites and online sites where you can find and hire virtual assistants, writers, online tutors and designers who are a right fit for your business and lifestyle.

    Hiring someone else to do the grunt work is one business cost that you can’t afford to scrimp on. There’s nothing wrong if you can’t/won’t do these tasks. You’re capable, beautiful and smart but no human being can do everything.

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