How to Find Advertisers for Your Website: The Ultimate Guide

By Daniel Scocco

Direct advertising sales is arguably the best method to monetize a website. Finding advertisers for your site and actually closing the deals, however, is not as straight forward. Over the past 6 months I had more than 10 high profile companies sponsoring Daily Blog Tips, and through out this article I will share what I have learned along the way.


The Pros

  • More money: The first advantage of selling your own ads is the fact that you will cut the middlemen out, increasing your revenue potential. Suppose you sell text link ads on your sidebar through a certain company, and the text links sell for $50 monthly. Since you are using the company network to sell the ads, they will eat 50% of the price, and you will end up earning only $25 monthly for each text link. If someone is willing to pay $50 for a text link on your site, though, it means that they are getting $50 of value out of it. Why, then, should you share that with someone else?
  • Independence: Sure, large advertising networks have access to a wider pool of advertisers, and they have more credibility to close the deals. But if you have all the requirements in place (see the section below) and spend some time looking at the right places, I am sure that you will be able to sell your own ads just as efficiently as the larger networks.
  • Flexibility: The third advantage of selling direct advertising is that you will have much more control over where and how the ads will be displayed (i.e., you can avoid intrusive advertising). Google Adsense is nice, but unless you blend it with the content — annoying some of the readers — you will get terribly low click-through rates.
  • Credibility: Finally, having sponsors and direct advertisers on your blog might help your credibility. Even small and poorly crafted blogs can stick some Adsense units here and there. Having established companies that are willing to partnership with your site, on other hand, can signal that your content has quality and that the site is somewhat professional.

The Cons

  • Time consuming: While selling your own ads has many advantages, it is no panacea. The first drawback of this monetization option is the time that it will consume. This time will be spent optimizing your website for the ads, finding potential advertisers, negotiating with them, and handling the administrative matters (e.g., making payments, tracking statistics, delivering reports and so on).
  • Many requirements: Selling direct adverting is not as easy as making money from Google Adsense. As you can see from the section below, you will need to have a popular blog, a professional looking design, special software and the like.
  • Unstable: Unless you close deals for very long periods, which is unlikely, you will find your self looking for new advertisers or optimizing your website to attract new ones every other month. The opposite is true for most advertising networks, where you just need to plug some code and they will do the rest of the work. (If your site or blog is just a hobby, therefore, direct advertising might not be the best option)

What You Need to Have in Place

  • A popular website: Before landing direct advertising deals you will need to have a good amount of traffic on your site. There is no “magical” number here, but a good rule of thumb would be 1000 daily unique visitors. If you are below that mark you should focus on building traffic instead of looking for advertisers. Other factors like Google Pagerank, RSS subscribers and Alexa rank might also help. (Notice that small websites might also be able to sell direct advertising, but usually the time spent on that will not justify the results)
  • A clear focus: You might have the most popular site on the Internet (well, not as extreme as that, but you get the point), but unless your site also has a very clear niche and a defined audience, advertisers will not find it very attractive. This means that you should avoid rambling about 100 different topics on the website. Advertisers want to deliver a message to specific people, and the more specific the better.
  • A professional looking design: If you are planning to monetize your website through sponsors, you probably should invest some money into a professional looking design. Advertisers will be associating their product or service with your website, and not too many of them would be willing to get mixed with an ugly, MySpace looking site.
  • Give visibility to the sponsors: This point is connected to the previous one. Not all templates and themes will be suitable for selling direct advertising. Preferably you want to have an idea of what kind of advertising you will sell (e.g., 468×60 banners, 125×125 banners, text links) and design your website according to those objectives. Advertisers want visibility, so reserve a good spot for them.
  • Adserver software: In order to serve your ads, rotate banners and track statistics you will need to install an Adserver. If you are looking for a simple solution you should try WP-Ads. This WordPress plugin will serve ads for specific ad zones that you create. The only drawback is that it does not count clicks (only impressions). If you need a more sophisticated solution check OpenAds. You will need to spend some time learning how to use it, but it offers virtually all the features you will ever need.
  • “Advertise Here” page: It is very important to have an “Advertise Here” page. On this page you want to give some details about the website, like audience, traffic and any other factor that might be of the interest of potential advertisers. Secondly, make sure that you have some link to that page on the navigation bar and if possible close to the zone where the ads will be displayed. You can see a perfect example of such layout on
  • Standard letter to approach advertisers: While some advertisers will contact you after reading your “Advertise Here” page, the rest of them will need to be directly approached by you. In that case, it is a good idea to create a standard letter to contact the advertisers. There is no “one size fits all” solution here, but you can follow some general guidelines:

    1. Introduce yourself and quickly explain what the email is about
    2. Explain why you decided to contact them and what they have to gain
    3. Give details about your site (traffic, subscribers, topic, audience)
    4. Give details about the advertising options (location on the site, max number of advertisers, monthly price)

    That is it, after that information the advertisers should be able to decide if they are interested or not. If they reply, then you will fix the details. Bear in mind that all the info I mentioned should be contained in 2 or 3 paragraphs. If you send an essay to potential advertisers they will just skip it altogether.

  • Accepting payments: You might have everything in place, but if you are not able to cash payments — or more importantly, if advertisers are not able to pay easily — you will end up losing deals. PayPal is the best option here. Notice, however, that a personal account will not suffice. You will need at least a premier account to be able to accept credit cards.

Where to Find the Advertisers

Once you have your direct advertising program established, you will start to receive inquiries from people. On the beginning, however, you will need to hunt advertisers down. Do not get discouraged if get turned down initially, provided you have all the aforementioned requirements, sooner or later you will find someone willing to take a shot on your site.

  • People linking to your site or articles: If a company is willing to link to your articles or to add your website under its “Links” or “Resources” section, it is also probably willing to discuss about advertising on your site. Keep track of those incoming links.
  • People leaving comments/e-mails: The same principle applies to people leaving comments on your blog or sending you e-mails. If among them you see an employee or the owner of a company that could be interested on your website, bingo! Contact him or her and get the conversation going.
  • AdWords advertisers: Through out your search for advertisers you will notice that most of the established companies are not aware of the benefits of online advertising. If a certain company is already spending money on Google AdWords, however, it is very likely that it would also be open to other forms of online advertising. Think about some keywords that are related to your topic and Google them. Check the sponsored links that will appear and contact them. (You can also check the advertisers that appear on the Adsense units of related websites)
  • Other advertising networks: While Google AdWords is by far the largest advertising network on the Internet, there are many others that could be useful. Check the companies that are spending money on AdBrite, Text-Link-Ads, BlogAds, SponsoredReviews and so on.
  • Banner advertisers on similar sites: Check out popular websites on your niche and see what companies are advertising there. Provided you offer them an interesting deal (i.e., a reasonable price for your size), I am pretty sure they will be interested.
  • Create a “Potential Sponsors” bookmark folder: This technique produced outstanding results for me. I have a bookmark folder on my browser called “Potential Sponsors.” Every time I come across a company or website that could be interested in sponsoring my website, I bookmark it. Currently I have over 100 bookmarked sites on that folder, and I have not approached half of them yet.

How Much to Charge

  • You need to provide value: It is all about value. A potential sponsor or advertiser will want to see some returns for the money he will be spending on your site, and this can be seen as visibility (impressions) and leads (clicks and possible sales). Make sure, therefore, that your advertising deals will deliver.
  • The numbers: Remember that there are some pretty cheap advertising options out there (e.g., Google AdWords), and you will need to be competitive. Provided you reserved a good spot for the sponsors (sidebar or header, preferably) you could start charging a $0,5 CPM (cost per 1000 impressions). If your blog is generating 100,000 monthly page views, therefore, a banner spot on your sidebar should cost around $50. Start low and build your way upwards. Popular blogs (e.g., TechCrunch) have a higher CPM, sometimes as high as $10, but you will need a huge credibility to arrive there.
  • Cross-check: You can easily check if you are charging a suitable rate by using Adsense units on the places where you will sell direct advertising. Analyze how much you would gain with Adsense, and adjust your rates accordingly. Secondly, you can also check similar sites that are already selling direct ads.
  • Be flexible regarding the terms: Flexibility is key. First of all make advertising agreements on a month-to-month basis. People don’t like to commit to something they are not completely sure about. If someone proposes you a longer deal, offer a discount in exchange.
  • Offer test periods: Unless you have a very popular website, you will find potential advertisers reluctant to spend real money. If you are confident that the deal will create value for both parties, however, you can use that on your favor. Offer a free test period whenever needed. Some of the times the advertiser will turn you down after it, but other times they will confirm the deal. Either way you have nothing to lose.
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165 Responses to “How to Find Advertisers for Your Website: The Ultimate Guide”

  • A.J.

    Another significant pro that I have found to selling your own ads is that you get paid a lot quicker too. Some “agencies” or networks are better than others, but you can often experience payment delays of 60 to 90 days through the various aggregators of advertising.

  • Ramkarthik

    Great post man. Finding advertisers is not very easy. But following these tips can surely get a handful of advertisers. If we have a good PR and traffic, we can make good money from the advertisers.

    To know how much a an advertisement in our blog is worth, we can use the “Text Link Calculator” offered by text link ads.

    Waiting for my blog to get a PR so that I can get advertisers.

  • Daniel

    A.J., absolutely, that is an important advantage for some people. It also refers to the payment thresholds that some networks use.

  • Ali

    Great post, I will be following some of the tips.

  • Pablo

    excellent post. made a point

  • Complete Seo Tool

    Thanks for such useful info , In my opinion Traffic is very important factor than PR to attract advertisers

  • Mike Panic

    I’ve been doing this for years on WHT, approach any potential buyer like you are the seller, they want to know

    What your site is about
    What the page rank is
    How many unique hits you get daily / monthly
    If they will have a static or rotating ad
    If they are allowed to use ALT text
    Do they get a discount for multiple months
    CPM, impressions or time is really important.

    From a publishers standpoint, selling via CPM or impressions makes the best sense. From an advertisers standpoint, buying via CPM makes decent sense, however it is usually cheaper for the advertiser to take a risk and buy a block of time (1-6 months). I prefer to sell month blocks of time because I don’t need to run wp-ads, it’s easier to track and usually much better / cheaper for the advertiser.

    Some buyers of ad space are more concerned with page rank and want their link hard coded to the site, not in a program like wp-ads. Some care more about page rank than traffic, some are the other way around.

    I’d also suggest limiting the number of text ads you add to your sidebar. Too many and they will appear to loose value to any buyer. Stick with 3-10 or so, state this in your ad listing.

    Keep track of everything! I use Google Calendar now, back in the day it was my Palm. I contact the buyer 2 days prior to their time expiring (I usually sold one month blocks) asking how the ad campaign had gone for them and if they would like to renew. If I’ve raised my prices in the weeks leading up to the end of that advertisers time, I let them know this and will usually offer to extend the price they paid to continue advertising. This has worked out really well. I’d rather have a few longer term advertisers that make me 5 or 10% less than a few hit and miss advertisers or none at all. It’s all about money over a period of time, not short term gains.

  • Frank

    I’d have to agree with “Complete Seo Tool” that traffic/readers is more important that PR.

    Also, having something like the feedburner graphic showing the number of subscribers really builds some credibility. As an advertiser it’s really hard to gauge the traffic on a blog without something like that.

    Finally, don’t be discouraged not being “the biggest” blog in the world/niche. We tend to look “just below” the leading blogs in a particular niche. The top blogs tend to way overcharge (because they can) and the “up and coming” blogs tend to be better bargains.

  • Jamaipanese

    dugg as well ^_^

  • Rich Minx

    Great article, thanks. I was just thinking about this yesterday.

    I’ve worked with online advertisers before (not as a blogger, but as a webmaster) and from my experience many want to “be online” but don’t necessarily know what to ask for. Designing custom ‘packages’ can do wonders.

  • Eric Atkins

    Thanks for the informative post. It will help me line up a few deals that I need to finish.

  • Kevin

    good post daniel. I think that at first a network like text link ads can be beneficial because of the exposure the network brings you but further down the line direct advertising is preferable. It’s a lot easier to get advertisers to commit to longer advertisement times if there is a big deman for it.

    For most of my websites i offer a discount for those who buy a few months worth at a time.

  • Eric Grey

    Thanks a lot for the link to this site. It is interesting for me, as a small niche blogger, to be in the position to do well with advertising (because of the well targeted content) but in the position of not doing well with advertising (because of the trouble with getting a significant amount of traffic). Articles like this definitely help. Thanks again!

    Eric Grey
    (Blog Mastermind member)


    Excellent guide, some really interesting points.

  • William Profet from

    This is a very good article – the checklist that every blog owner needs.

  • Dan and Jennifer

    Hey Daniel,

    Excellent points, great background. So many bloggers completely ignore this very powerful revenue stream.

    Even just having an advertise page can go a LONG way to keep you from losing an advertiser that comes across your site and says “hey, I think I’d like to advertise here – can I do that”?

    Have an awesome day!

  • Jhon Hebrink

    wow what a complete guide it is, these are useful for me as a newbie… Thanks Daniel.

  • Ponn Sabra

    easier to stumble to come back to later…this tops our list with our new theme unveiling in like 24-48-72..hours from now.

    thanks daniel

  • fthead9

    Great article, for long term success you definitely need to sell directly. It not only increases your overall revenue for the blog but it gives you a potential user base for any other blogs/sites you launch in the future. It can even be a source of content when an advertiser wants to form a joint venture/partnership.

  • David Airey :: Creative Design ::

    Excellent round-up, Daniel. Thanks for these tips.

    I don’t monetize my site heavily at all, but I do use a small TLA section in my sidebar. I’ve often thought about keeping that extra 50%.

  • Tara: Graphic Design Blog

    Excellent article, I have been considering placing advertising on my site and your information definitely helps. One question I would like to ask though is does advertising put readers off – stop them reading your blog?

  • josh

    Great article . I added you to

  • Alex

    Nice article, thank you for effort

  • Wellness


    I was surfing the web and i saw this site, pretty cool.
    Currently im running and adult site:Wellness
    k, just want to say hi 🙂
    Can i link you from my site? im looking for quality content like yours. If no let me know if i can add u in exchange for a montly fee or something.

  • Jordan McClements

    Good article.

    NB – you can also accept credit card payments with a Google Checkout account (and there are no processing fees until 2008 (at least in the UK anyway))…

  • Jenny

    Great tips. I suck at monetizing my site. So maybe this will help me.

  • Rod

    Can’t say I agree with this:

    “If someone proposes you a longer deal, offer a discount in exchange.”

    I’d say it’s the opposite if you have a thriving site! Them getting a long-term deal locks them at a low price, thereby taking advantage of your future growth. To then give them a discount on top of that is not good!

    What you should do is put a premium on top of your usual month-to-month rate if they want a long-term deal but make that premium less than your conservative estimate of future growth. If not that, then you’d be better off month-to-month.

  • Rod

    I did like this though:

    Standard letter to approach advertisers:
    1. Introduce yourself and quickly explain what the email is about
    2. Explain why you decided to contact them and what they have to gain
    3. Give details about your site (traffic, subscribers, topic, audience)
    4. Give details about the advertising options (location on the site, max number of advertisers, monthly price)
    Bear in mind that all the info I mentioned should be contained in 2 or 3 paragraphs. If you send an essay to potential advertisers they will just skip it altogether.


  • SIa-Terence

    Thanks for all the tips of how to secure advertisers to my site. Its very useful and I will surely adopt your advice and system.

    Thanks once again.


  • batter store

    Excellent , thank u

  • AspireNow

    I like the fact that you get paid quicker. Nice post – thanks for the tips! – Scott (

  • Bid Links

    Yes, it is very true and important to have traffic and high pr or some pr before selling advertising space.

    People would not advertise if site doesn’t have any traffic or not any Google pagerank

  • David Tan

    Great post. Will thank you again when I get 10k per month on my blogs 🙂

  • Frederrick Abrugart

    Good post. Getting advertisers is not as easy as it look. You need to work hard for it. In my opinion Google PR and Alexa still play a major role in a site advertising value.

  • Aneesh

    I have bben using adsense for long on my blogs..I also trade at DP..These tips are much helpful for me..

  • Nabin


    I liked these tips.

  • sachin srivastava

    i want to give my 15mb webspace on rent

  • sachin srivastava

    i want to give 15mb webspace on rent.

  • i’mkidding

    sexy tips Daniel..
    i think this is a very pro article..
    may i print it??

  • kishore blog

    Excellent post. Thanks.

  • Alex

    Thanks a lot for this post.

  • xaer8

    I’ve never thought of such details when it comes to advertising. Now i see the way clear in front of me to make more money. Thanks for the great tips.

  • csib

    Absolutely fantastic article!
    On my site about Horse Carriage Driving it is not easy to find interested advertisers.
    Looking at your article the only way to attract advertisers would be in getting more traffic through creating more quality content.
    How many pages would you have to create to get 1000+ daily unique visitors?

  • Yannis

    another excellent article. I was about to ask how popular the site had to be get charge for ads. I see it’s about 1,000 visitors a day. OK, this helps to set a realistic goal.

  • Freddy

    Great post. Trying to get my feet wet in the world of direct advertising with my blog. I think DA is the way to go to make any real money with blogging.

  • Get good webhosting

    supreme post, looking to use it rigth away thx

  • Raman

    nice,informative post….made all points clear.

  • SEO Genius

    That was a very informative article thank you for this, that is the one thing i have struggled with in the past.

    Great tutorials 🙂

  • James

    Can you do an adserver for a blogger-based blog like Patriots Draft?

  • leona

    I have some ad on website but no traffic …

  • Cecelia

    Thanks…after reading your article I think I’ll continue to worry about traffic and work on ads at a latter date. Love your blog!

  • Boris C.

    This post is exactly what i was looking for. Great ideas that i didn’t think of. I am sure this post could be more extensive since this topic has a lot to cover.

    Thanks for post, i hope to see more of this discussed again.

  • beijing medal tally results

    thanks for the information.

    i’m still looking for advetisers for my blog. but it’s a new blog so i don’t think someone would advertise on it.

  • Bense

    Great article. Thanks


    Thanks for this article.

  • Boris C.

    I wonder if there is advertisers and publishers network where there are no side fees for finding advertisers and vise versa.


    Thank you for this great article.

  • Article Alley

    Thats good solid advice, a way to jump start things is to populate your adspace with affliates, this gives the impression of a site that has already paying advertiser – no one likes to be the first one to pay.

    Also affliates can generate some income whilst real advertisers are found, it important of course to select affliates that closely match the theme of your blog.

  • Alex

    I liked your detailed article but the theme of your heading is not really answered. It would have been useful if you would have specified how to really find the advertisers practically.

    We all know what the advertisers are looking for…website content and traffic. So no big deal in that.

    But end of the day to make your website neat and still earn from it…Google, Amazon and Ebay…and few sprinkled CJ affiliate banners nothing compares to these.

  • iskele

    Hmm. Thank you for this good article.
    I will Translate it into my language.


    demir fiyatlari

  • shailesh

    thanks for it ,it s great

  • sachin

    Great tips..thanks

  • Samuel Diamond

    Great post. But this doesn’t tell you how to find advertisers. Its a great way to tell someone how to gear up for advertising opportunities, but very shallow content on how to exactly find them.

    The best way is to use middle-men ad networks such as adbrite and traffiq, go to the website, and send them a message. It should be personal, with some copywriting so you don’t have to go nuts over each one.

    The other is to send one message a month to bigger companies. If you spend $15 a month mailing 40 letters, getting just two opportunities back will go a long way. Especially if you send them before your site gets real traffic, and then they respond once you become an internet hit.

  • dm2

    by reading your articles.. I get many improvement and idea…..I will make choice the best ways to promote my web by testing….thanks very useful

  • LimoGrabber

    Great Article.
    Thank you !!!!

  • GG

    fantastic tips

    you have made a good list

  • axel g

    Good point A.J!
    Why wait for 45 days to get paid, when you could get your money in advance?

    I especially like the parts of the post dealing with credibility and how you suggest finding potential advertisers.

    Great site!

  • Chris

    Very good and thorough list of considerations when trying to find advertisers for your website. I have yet to approach advertisers directly, opting instead to go through programs like Adsense, Kontera, CJ, and Clickbank as ways to earn money. I definitely like the idea of earning more of the actual revenue by doing it myself, so I will be doing some exploration into this in the near future–as soon as I build up a lot more traffic!

  • barbaros

    Great article thank you for sharing with us.Finding advertisers for international website is more diffucult,using middle man advertising companies for international websites is not so profitable specially with CPM ads,and most of the time they do not send you payments in time.

  • Linda

    There’s some good quality information here. Lots to think about. Thanks

  • Pradip Datta


    I would like to know how can i find advertisers for advertisements on my websites. Currently i own 50 websites and all the sites are ranked by google.



  • armand

    great stuff here.


  • manchit

    some of the links in your post are really useful
    sponsoredlinks is just one of them.
    adbrite is another.

  • whatisJson

    Good article

  • Bang Kritikus

    Thanks for your information. I have a question, How many minimum google pagerank to follow these programs ??


    Excellent post

  • gendut

    thanks for guide tips…… very useful listing and advice

  • Tomi

    Nice Tips 🙂
    I’ll do it next time…

    I have a blog (Pagerank 2) if You want to buy 1 link 1$ 1 Month.


  • Hire me as Full time link builder

    Thanks . It a complete guide to me .

  • Bang Kritikus

    Good article I want apply your guides soon

  • Eddie Gear

    Thanks you very much for this sharing this article. I got a lot out of it.

    PS: I’ve subscribed to this site via Google Reader.


  • HollywoodDream

    Awesome tips, thanks!

  • seema bhatia

    good information on advertisers thanks

  • BioGenetics

    Thanks for the great information. How many minimum google pagerank to follow these programs ??

  • Joseph

    Its quiet very interesting if you come out like this to give the world knowledge of success please keep it up. The world needs you

  • Fenix

    I’ve really been having trouble in this area, thanks for the help, great tips in this post!

  • Seth

    Still working on the traffic side of things. Looking to really get some big pageview #s before I spend all of the time soliciting advertisements.

  • Work At Home Blog

    Unless your blog has lots of traffic, actively looking for advertisers is a good way to fill up your ad slots. I’ve found some success in a few forums.

    Peter Lee

  • Blog Income Report

    Wow, pretty comprehensive post. I never knew about the WPAds plugin, might give it a try instead of adding all my adds manually.

  • Student Athlete

    Thanks for the great tip!

  • Joe Starr

    Nice information here. However, I have been successful in advertising without needing an incredible amount of traffic. I could show anyone how to do the same. Thanks.

  • sian

    Great information here. We have just started our blog and any new info is great – thanks

  • Gartailor

    These are great tips. But what about the case of the websites that are launched new? Even if the website looks promising… … they will not have that many pageviews or hits immediately, say for atleast 6months we have to wait to get more hits… … and how to approach advertisers in that scenario?

    Any one has been thro this and can share your thoughts?

    Thank you

  • Urgent Care

    Thanks for the great info. Ads are definitely the way to go!

  • gabybali

    Got this link from, thank you so much for the tips,but since I don’t have the ability to do all these technical things,I’m not to do sure what to do now…

  • HereFirst

    I still think is very hard to find some advertisers for your blog. I’ve tried your methods for some time, and it’s not working for you

  • IT Buzz

    Your article really helped in finding cool advertisers for my blog its really an awesome blog.

  • Go India

    Extremely Superb.

    Real help to others…

  • fefos

    Thanks for all the tips of how to secure advertisers to my site.

  • devin

    Thanks for the help. I think it is time I bear down and get some advertisers.

  • Daily Good Tips

    Thanks for your information

  • Agboola

    your site is one of the best site i have ever seen on the net,every content is a buster.

  • Jon

    Excellent advice, just what I was looking for. Love the bookmark folder for potential clients. Do you use a pdf rate card, or a html one on the site?

  • Dhafi

    wow… its very helping me for making money in my web, thanks

  • Ashley

    I have a question about charging for advertising on a blog. If you’re not charging for memberships or access to your site and your only income is from the advertisers that pay for space on your site how are you reporting this income? Are you registering as a business / sole proprieter? Do you just claim that you’re self employed? I have been considering this for a while but haven’t been able to find answers to this question. Thanks for any info you can provide! This is all pretty new to me.

  • Adeteq

    As a biginner i found this article to be the best tips i can ever get. thanks for the tips.

    Question: how can I get a sample ad letters to sponsors or advitisers.


    great article… i will start sell your own advertising space… 😀

  • Holly – The Work at Home Woman

    Great post! This is the best article that I have seen on “how to get paid advertisers to your site”! I’m curious, how long did it take you to obtain 1000 unique visitors a day?

  • FF184

    Thanks, I too love the “potential sponsors” bookmarking idea. I do come upon sites that I feel may be a good fit and then never get around to contacting them or forgetting where I visited.

  • Kim

    Thank you for this post. I have really been wondering how to go about looking for sponsors for my blog. After reading this, I will definitely focus on getting the traffic I need first before anything else. Cheers!

  • Odile

    Hi Daniel 🙂

    Great article! Thanks v much. I have a question:

    I’ve just launched a new site – a unique concept – and I used a PR Company to distribute the press release – which is getting a great response so far, from the media… I was wondering if there are any companies (like PR companies) that specialise in finding advertisers, and pitching them? They may charge an upfront fee, or a commission of advertising revenue, which to me would be worth it. If there aren’t any, it may be a good business for someone to start lol.

    Do you know of anything like this at all?

    All the best

  • Anat Khempler

    Wow! That was very helpful. Great advice and I learned a lot about online advertising from just reading your post.
    I’ll definitely focus on getting more traffic first.

  • Bakugan Toys

    Ok…now I can’t help but notice that this article was written in 2007 (great information by the way!)…But I’m noticing the ads & advertising platform you’re currently using. Have you found these to be more effective than what’s written about in the post?

    More specific are you using this system: or is that just an excellent placement of an Ad that I can’t tell if it’s the system you’re using or just an advertisement promoting it?

  • Praveen

    its the best post i read today on net. Most informative and i had an eye on how to find advertiser for my site. Thanks any way it will surely help me a lot.

  • Dave Higgs

    A great read. Thanks.

    I was reading another blog the other day and they were talking about promoting your product (say ebook) by masquerading 10 or so other blogs as potential customers.

    I suppose you could start the ball rolling with a similar scheme here (not that I condone mascaraing), but your own other blogs could advertise on your site when there is a vacancy, so to speak.

    It helps to make the advertising look “popular” and not “desperately available”.

    Thanks again

  • Schoolkid.Ph

    Thank you for this article…I would like to try many of the tips you mentioned.

    In our case, I think getting direct advertisers work for us since our site is a non-U.S. site and there aren’t much advertisers in Google adwords yet from our country as I would like them to be.
    Also, we would like to give exposure to the businesses in our area. It also keeps us in touch with the local community, thus, making our site more relevant to our site visitors.

    Thanks again.

  • Lavina Melwani

    Thanks Daniel for a very helpful post! I have a niche blog which is not yet a year old so I really did get some very good ideas from you. I think good content is important but the blog still needs to be found by the right traffic and for that I guess SEO is really important. And all that leads to good ads.

  • Scarlet

    Thanks for the info. I have been curious about how this works out for others.

  • Len Alter

    My company is about to launch a second website and plans to support it with revenue from potential advertisers. Our products will not be listed on this new website. Since this is a new website (no track history), I’m trying to put together a written “pitch” re why they should advertise their products on our new website — what’s in it for them, etc.

    These prospective advertisers all produce items that are used by our own customer base and should/would definitely increase their sales and products exposure.

    Any thoughts on how to convince them to come on board.

    Thanks a lot.

  • Revan

    I’d like to add some ads on my blog as the traffic is better nowadays.
    I’m just using adsense and maybe adding some affiliates banner would be great..

  • kretya

    Thanks for the information.

    But its really tough to get the advertisers less than 1000 unique visitors per day.

    i have about an avg of 500 visitors and 1500 page views per day . But still not finding an advertiser.

    I offered as cheap as $1 per slot per month still not working.

    hope it take more time when my site get popular. but this rate per slot will not be the same as the blog get popular.


    I learned a lot through this article. However I am more interested in engaging people online and creating a large viral readership so that important messages and causes can be passed on.
    Can anyone recommend any resources that provide a little tech-savvy-tactical off site explanation as to how to draw a community to a site?

  • Peony Flowers

    Thanks for the tips. I hope to eventually start selling direct advertising on my website and I found your article very helpful. Also, ejoyed your Adsense Optiization session at Blogworld last week.


  • Ueritom

    Nice article. Thanks. How much to charge is always a doubt. Mainly when you are beginning.

  • Angie

    I have only recently started investigating getting paid advertisers. It can certainly be an advantageous income avenue, it also one that is a little more difficult.

  • BMarvelous

    Yes I want to do this eventually. First I plan on increasing my page rank then I will try and sell. I just wonder what I will charge.

Comments are closed.